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Starwood Hotels Opens the 180-room Sheraton Madrid Mirasierra
Hotel & Spa in Spain,
Owned by Comercial Mirasierra Group


MADRID, Jun 05, 2012
--Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announces that its global powerhouse Sheraton Hotels & Resorts has debuted in Madrid with the opening of the c, the hotel is part of Starwood's strategic multi-billion expansion plan to open more than 60 Sheraton hotels around the world in the next three years.

"We are delighted to partner with Comercial Mirasierra Group as we debut the Sheraton brand in Madrid, an important business and leisure travel destination," said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and the Middle East. "The Sheraton Madrid Mirasierra is a wonderful addition to Sheraton's global portfolio. This hotel further underlines Starwood's commitment to continued growth in Spain."

Located in the residential area of Mirasierra near the buzzing city center, the Sheraton Madrid Mirasierra Hotel & Spa comprises 180 spacious guest rooms, each featuring the brand's signature all-white Sheraton Sweet Sleeper(R) bed, an all-day dining restaurant, lobby bar, terrace lounge and pool bar. The hotel also offers Sheraton Fitness programmed by Core Performance, a spacious spa as well as an indoor and outdoor pool. For business travelers, the hotel features a fully-equipped business center and over 13,000 square feet of meeting space including a ballroom of approximately 9,000 square feet and eight meeting rooms. The hotel also offers Sheraton Club rooms and Lounge and the brand's signature Link@SheratonSM experienced with Microsoft, a unique communication hub delivering the technology modern guests expect and require while on the road.

"The Sheraton Madrid Mirasierra is emblematic of our continued focus to grow the Sheraton brand's already robust presence globally by working with our proven development partners to ensure we have best-in-class properties wherever our guests want to travel," said Hoyt H. Harper II, Global Brand Leader, Sheraton Hotels & Resorts.

The Sheraton Madrid Mirasierra Hotel & Spa is proud to participate in the Starwood Preferred Guest(R) program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

Located only 15 minutes from Barajas Airport, adjacent to "Cuatro Torres" and close to the IFEMA Congress and Convention Centre, the Sheraton Madrid Mirasierra is a conversion of the well-known Mirasierra Suites Hotel. The addition of this hotel to the Sheraton brand following a renovation and re-branding process is part of Starwood's strategic plan to convert key hotels throughout Europe, Africa and the Middle East.

Starwood currently has 17 hotels throughout Spain under seven of its nine distinct and compelling brands. These hotels include the iconic W Barcelona, the venerable Westin Palace in Madrid, the luxurious St. Regis Mardavall, the world-famous Marques de Riscal, the temple of Spa lovers Le Meridien Ra, and impressive Sheraton Golf resorts in the Canaries and Majorca. Starwood is also investing heavily into restoring some of its most iconic properties including Hotel Alfonso XIII in Seville which recently re-opened following a meticulous 20 million euro renovation and Hotel Maria Cristina in San Sebastian which is scheduled to re-open this autumn.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,103 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, Aloft(R), and ElementSM. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)


Contact:

Starwood Hotels & Resorts
Jenni Benzaquen
+32 2 204 5494
Director Public Relations, Europe, Africa & Middle East
jenni.benzaquen@starwoodhotels.com


 
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