News for the Hospitality Executive |
ATLANTA,
GA – June 21, 2012 – The
Rainmaker
Group and Omni Hotels &
Resorts will provide Hospitality Sales and Marketing Association
International
(HSMAI) Revenue Optimization Conference (ROC) attendees fresh insight
into the concepts and
practice of moving beyond displacement to optimize group business in a
high-energy panel session at Monday’s annual one-day event at the
Sheraton City Center in Baltimore, Md.
About RainmakerIn the 11:00 a.m. (EDT) panel session entitled Beyond Displacement: Optimizing Group Business, co-presenters Tom Walker, Director of Sales at Rainmaker, and Jamie Pena, Corporate Director of Revenue at Omni Hotels & Resorts, will discuss advancing beyond displacement analysis to scientifically determine optimal pricing for groups. Omni Hotels & Resorts, which includes 50 distinct luxury hotels and resorts in leading business gateways, meeting and leisure destinations across North America, derives approximately 50 percent of its revenues from group business; the other half from individual travelers. Since earlier this year, Omni has been field testing enhanced group price optimization techniques and has found the approach a meaningful endeavor. “Adding optimization science to group pricing represents ‘next generation’ revenue management for group business,” said Walker. “The concept is to deliver a level of science to group pricing that’s historically been absent in the gaming and hospitality industry, namely, dynamic predictive behavior modeling and advanced pricing optimization.” Following the HSMAI conference, Rainmaker representatives will be available at the Hospitality Industry Technology Exposition & Conference (HITEC) next Tuesday and Wednesday (June 26-27) to provide hoteliers with information about GuestREV™ and GroupREV™ revenue management solutions in a private meeting venue (Room 329). GroupREV is a sister product of GuestREV, the only revenue management system that considers Total Guest Value when determining optimal availability conditions. Total Guest Value includes not only room revenues, but also potential revenue from gaming, food and beverage, spa, and other significant profit centers. The GuestREV system also analyzes and factors in forecasted demand from local influences such as holidays and citywide events to recommend optimized rates for each guest segment. GroupREV is an innovative group forecasting solution capable of determining an optimal group price over a multi-year timeframe that maximizes the likelihood of winning the business and associated revenue. It provides a scientific modeling and elasticity-based approach for group pricing recommendations. “This private meeting room at HITEC is for any hotelier who has ever wanted to visit the LINQ360 Innovation Center in Las Vegas, but has not yet had the opportunity to visit it firsthand,” said Tammy Farley, Principal of Rainmaker. “It’s a convenient, relaxed setting for Rainmaker and other LINQ360 partners to showcase our products and services and how they work together to provide the ultimate solution in hospitality technology.” Farley is also slated to present the Revenue Management Professional of the Year Award at the HSMAI conference. This award recognizes and promotes excellence in the field of revenue management in the hospitality industry. The Rainmaker Group is the market leader in
profit optimization solutions for the Gaming & Hospitality and
Multifamily
Housing industries. Rainmaker software, coupled with professional
business
consulting services, helps operators of casino hotels and other
hospitality
enterprises secure the most valuable customers to increase their
profitability
and enables multifamily housing operators to maximize revenue from
apartment
leases. Rainmaker is a Microsoft Gold Certified Partner and leverages
cutting-edge research in order to bring customers the most
sophisticated
solutions to their revenue management challenges. Adopted by industry
leaders
and niche players alike, Rainmaker solutions provide clients a
strategic
advantage in achieving the highest profitability from their assets.
Gaming/Hospitality clients include leading casino/hotel organizations
such as
Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts
International, Omni Hotels & Resorts, Revel, Wynn Las Vegas and
many others. Multifamily housing clients include leaders such as
Archstone,
AvalonBay Communities, Equity Residential, Gables Residential, Post
Properties,
Mid-America Apartment Communities and more.
Headquartered in northern Atlanta, GA, Rainmaker is an innovator and
thought leader in the highly specialized revenue optimization field. In
2011,
Inc. magazine ranked Rainmaker among America’s top 5,000
fastest-growing,
privately held companies. For more information, visit www.LetItRain.com.
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For
Further Information Contact: Nancy Nevins, Director of Marketing The Rainmaker Group (678) 578-5728 [email protected] Media Contact: Greg Houston, Principal DeanHouston, Inc. (513) 421-6622 [email protected]
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