HORSHAM, Pennsylvania; June 19, 2012 –  LRA Worldwide, Inc., the leading provider of quality assurance measurement services for the global hospitality and travel industries, has named Rick Reilly Vice President of Account Strategy.  Reilly will lead the LRA Account Director team as they provide oversight on account strategy and management – from program development to ongoing data analysis - for LRA’s full client roster.
 
Reilly and his team will work directly with LRA’s operations groups located in The Americas, Europe, Middle East & Africa and Asia-Pacific regions to ensure that LRA client programs run effectively and according to exact brand specifications.  In the hotel sector alone, LRA’s work covers more than 100 brands across the Select Service, Lifestyle, Luxury and Full-Service segments. 
 
“In his tenure at LRA Rick has proven to be an invaluable resource to both clients and our internal operating teams,” explained Rob Rush, CEO of LRA Worldwide, Inc. “It has long been the worst kept secret at LRA that if you have an issue that requires a blend of creativity and structure, you ‘go to Rick.’  This announcement just formalizes that role.”
 
Among other projects, Reilly and his team have been instrumental in LRA’s recent launch of Marriott International’s global quality assurance program, the international expansion of LRA’s business with Hyatt and Carlson Rezidor and the development of innovative new product offerings such as the Emotional Audit and the Competitive Competencies Hotel Industry Benchmarking Database.
 
In all, LRA’s Quality Assurance & Mystery Shopping group will conduct more than 19,000 audits in 2012.   In addition to its work with global, regional and local lodging clients, LRA provides QA and customer experience research services to industry leaders in the Hospitality, Gaming, Food Service, Sports & Entertainment, Senior Living, Homebuilding, Retail, and Travel & Transportation sectors.
 
Reilly, a 2002 graduate of the Cornell University School of Hotel Administration, also serves as a member of LRA’s Senior Leadership Team.    He resides with his family in Fort Washington, PA.
 
About LRA Worldwide, Inc:
LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability. We have built a range of performance measurement, research, training and consulting solutions to help them do so.
 
Today, we are a growing company operating in more than 120 countries throughout the world, servicing our clients from offices and resources in the Americas, EMEA and Asia Pacific regions and helping clients such as Starwood Hotels & Resorts Worldwide, the National Football League, Avis Budget Group, Madison Square Garden, the Cosmopolitan of Las Vegas and Mandarin Oriental Hotel Group deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at www.LRAworldwide.com.