Hotel Online
News for the Hospitality Executive

..

..
LRA University Graduates 400th Consultant

Quality Assurance Industry Leading Training Program Concludes
International Sessions in EMEA and AP


Horsham, PA, USA; June 7, 2012 - LRA Worldwide, Inc., the leading provider of Quality and Brand Assurance Audits for the global hospitality and travel industries, recently graduated the 400th consultant from its proprietary training and professional development program, LRA University. The consultant was a member of the LRA University class that graduated June 1st in Madrid, Spain.
 
LRA University has been a crucial part of the LRA Worldwide value proposition since the firm’s inception in 1980.  The curriculum provides each and every full-time hospitality consultant with a sound foundation in LRA’s audit methodology, ensuring consistent and accurate data collection in the field, as well as a full immersion in the client’s brand program.  While the initial course of instruction typically involves two weeks of classroom training and two weeks in the field, “LRA U.” is really an ongoing professional development process that includes regular refreshers on company best practices and the evolution of client-specific brand initiatives.
 
“As we’ve grown internationally, the communication tools for conducting LRA University have changed,” said Rob Rush, CEO of LRA Worldwide. “The goal of LRA U. remains the same, however. Equip our consultants to conduct quality assurance audits consistently and accurately, interact with property management professionally, and understand and speak the language of our clients’ brands fluently.”
 
The recent class in Madrid graduated consultants who will operate out of Spain and Italy. The previous class wrapped up in mid-May in Bangkok, Thailand; those graduates will operate out of Australia, Singapore and Japan.   The classes abroad have been crucial to support LRA’s growth in both EMEA and AP, as new client projects for Hyatt International, Accor (AP, United Kingdom, Egypt), Jumeirah Hotels & Resorts and Rotana Hotels & Resorts have launched in recent months.
 
 “One of the most valuable parts of LRA University is the element of client participation,” explained Ben Flournoy, LRA’s Vice President for Asia Pacific.  “Because our clients participate in the training process, it provides them with insight into how we conduct global programs without compromising consistency and quality and comfort that their brand promise is being well represented at the property level.”
 
LRA provides quality assurance and guest experience measurement services to many of the leading global and regional hotel companies.  In all, LRA’s Quality Assurance group will conduct nearly 20,000 audits in 2012, along with another 7,000 conventional “mystery shopping” evaluations.   In addition to its work with lodging clients, LRA provides QA and customer experience research services to industry leaders in Hospitality, Gaming, Sports & Entertainment, Senior Living, Homebuilding, Retail and Travel. 
 
The next LRA University class will be held at LRA’s corporate headquarters in Horsham, PA, outside of Philadelphia.   Spots are available for talented individuals with experience in the hospitality industry; learn more about careers at LRA.
 
About LRA Worldwide, Inc:
LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.
 
In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question - "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, The Cosmopolitan of Las Vegas, National Football League, International Speedway Corp., Hyatt Hotels Corporation and Marriott International deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at www.LRAworldwide.com.
.
Contact:

Zachary Conen
Senior Vice President of Marketing
+1.215.449.0304
  zach.conen@lraworldwide.com
www.lraworldwide.com


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here


To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Marriott International Retains LRA Worldwide for Global Quality Assurance Audit Program; Decision marks the first time entire Marriott portfolio will be served by one partner / February 2012

LRA Worldwide's 'Competitive Competencies' Puts Innovative Spin on Benchmarking; Provides Hotel Brands with Fresh Competitive Performance Data / February 2012

City Express Hoteles and LRA Worldwide Partner on Brand Assurance Program; Evaluation Program Serves as the Foundation for Aggressive Growth and Service Enhancement Plan / February 2011

LRA Worldwide and iSKY to Present Innovative Loyalty Model at Cornell Hospitality Research Summit / September 2010

Joie de Vivre and LRA Worldwide Partner on Comprehensive Quality Assurance Program; QA Initiative Designed to Support Growth of California’s Leading Boutique Hotel Collection / September 2010

Sol Meliá and LRA Worldwide Launch Global Brand Assurance Program / December 2009

LRA Worldwide Consultant Roxanna Lopez Earns LEED Green Associate Accreditation / October 2009

LRA Worldwide Launches the Guest Experience “Emotional Audit” ™; Tool Allows Luxury, Upscale Hotel Brands to Measure Emotional Connection to the Guest / July 2009

IHG (InterContinental Hotels Group) Expands EMEA Quality Assurance Program; World’s Largest Hotel Company Partners with LRA Worldwide / January 2009

Destination Hotels & Resorts and LRA Worldwide Partner on a Guest Experience Diagnostic Program / September 2008

LRA Worldwide to Conduct Brand Assurance Program for aloft Hotels; Philadelphia Based Consulting Company Expands its Global Quality Assurance Program for Starwood Hotels & Resorts / July 2008

LRA Worldwide and K Hotels Partner on “K Quality” Evaluation Program / April 2008

Shell Vacations Club and LRA Worldwide Develop Partnership to Enhance the Vacation Ownership Prospect Experience / February 2008

Warwick International Hotels and LRA Worldwide Partner on Four Diamond Guest Experience Evaluation Program / January 2008

The Kessler Collection and LRA Worldwide Partner on Quality Assurance Initiative to measure the “WOW” in the Guest Experience / October 2007

LRA Worldwide Senior Consultant Gary Tan to Serve as Panelist at HSMAI's ASIA Connect 2007 Forum in Singapore; Hospitality Expert to discuss Guest Experience and Hotel Standards in Asia Pacific Region / September 2007

Hyatt Hotels Corporation Expands Partnership with LRA Worldwide; Philadelphia-Based Consulting Company to Design Quality Assurance Program for Hyatt Select Group / July 2007

Daniela Piacenza Joins LRA Worldwide as a Senior Research Consultant; Native Venezuelan Will Work with LRA's International Research Clients / May 2007

LRA Worldwide Announces Promotions for International Consultants Regional “Hubs” to Serve Growing Client Base outside the United States / May 2007

LRA Worldwide's John Roberto Speaks at the 2006 Quality Leaders Meeting in Toronto; Quality Assurance Expert Participates in Driving the Guest Loyalty Roadmap Panel / December 2006

Meyer Jabara Hotels and LRA Worldwide Create Themed “Destination Experience” for Guests; Accompanying Quality Assurance Audits Ensure Delivery of “Extraordinary Guest Experiences” / December 2006

LRA Worldwide CEO Rob Rush to Speak at the 2006 ESOMAR Leisure World Research Conference in Rome / October 2006

Le Méridien Partners with LRA Worldwide to Achieve a More Consistent Global Brand Experience / September 2006

Jeffrey Gurtman Joins LRA Worldwide as a Senior Consultant; Customer Experience Management Consulting Firm Hires Host of Popular Television Show Travel Spies for its Quality Assurance Practice / September 2006

LRA Worldwide to Exhibit at The American Marketing Association Marketing Research Conference in Chicago/ September 2006

LRA Worldwide Appoints John Roberto to Lead Quality Assurance Group; Hospitality Industry Veteran to Oversee Multiple Brand Teams and More Than 4,000 Annual Site Visits / June 2006

LRA Worldwide and W Hotels Featured Presenters at 18th Annual Internal Branding Conference / April 2006

LRA Worldwide Is retained by Hard Rock Hotels & Casinos to “Operationalize” the Rock ‘n’ Roll Guest Experience / March 2006

Choice Hotels Canada Employs LRA Worldwide for Mystery Shopping Brand Assurance Program / February 2006

LRA Develops Innovative Quality Assurance/Mystery Shopping Program for Leading Canadian Hotel Company Audit to Measure Functional and Emotional Elements of “The Delta Hotels Guest Experience” / October 2005

The Beverly Hilton and LRA Worldwide Renew Quality Assurance Partnership / August 2005

Grupo Posadas Selects LRA Worldwide to Conduct Customer Satisfaction and Loyalty Research / February 2005

Port Authority of New York and New Jersey Partners with LRA Worldwide to Manage and Improve Customer Experience / September 2004

Hyatt Hotels Corp. Selects LRA for Quality Assurance Services / Aug 2004

Dover Downs Gaming & Entertainment, Inc. and Dover Motorsports, Inc. Are Not Leaving Employee Engagement to Chance; Sister Companies Partner with LRA to Measure Employee Engagement / April 2004

Pestana Hotels & Resorts Selects LRA Worldwide to Manage Guest Satisfaction Survey Program / January 2004

Interstate Hotels & Resorts and LRA Worldwide Partner on New Brand and Quality Initiative / October 2003


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.