News for the Hospitality Executive
Chicago—June 15, 2012—Deploying mobile-based front desk bypass solutions today helps to build a significant competitive advantage for a hotel, brand or chain. However, deployment only makes sense if the solution can be used by guest now, and not in the next five to 10 years. This month, the Hospitality Industry Technology Exposition & Conference (HITEC), held June 25-28 at the Baltimore Convention Center, will be abuzz with discussions about access control/door lock technologies, mobile device strategies and Near Field Communication (NFC). Before attending an educational session or walking the show exhibit hall, it's important that hoteliers thoroughly understand the complexities and potential pitfalls associated with deploying Radio Frequency Identification (RFID) door locks that are said to be future compatible with NFC mobile devices.
Here's the situation: Although the vast majority of hotel door locks purchased today still operate using magnetic-stripe keycards, contactless technology is becoming increasingly popular. One of the motivations for purchasing contactless door locks is the claim of a “possible future compatibility with NFC phones” with the intention of offering a mobile-based front desk bypass option that sends guests straight to the room rather than standing in line and waiting for a room key. While selecting a contactless electronic-locking system may appear to be an easy choice, especially when there seems to be only a few options on the market today, hoteliers need to ensure that the solution they choose is "future proof," and that the strategy deployed today delivers immediate benefits and value to both owners and guests.
"The saying 'buyer beware' is never more true than it is today when contemplating investing in NFC-compliant technologies," said Pascal Metivier, Founder and CEO of OpenWays, a global solution provider of mobile-based access-management and security solutions. "Today's modern travelers are demanding mobile self-service options to avoid waiting in line upon arrival at a hotel. While implementing a front-desk bypass program is an enviable solution -- and one that is growing in demand -- it's imperative that hoteliers know what they are buying and whether or not the solution is truly deployable today and penalty free."
RFID and NFC are both contactless technologies, yet they are NOT the same and they are NOT interchangeable. The much-anticipated take up of NFC-enabled mobile phones is very slowly becoming a reality, and it would make sense to include an NFC strategy in business decisions relating to security and electronic-locking system selection. However, the governing body for NFC technology, the NFC Forum, has several technology architectures which continually change – so future-proofing an investment could be a big gamble.
The bottom line is this: It is not accurate to say that purchasing an RFID door lock today will guarantee compliancy with the new generation NFC-equipped phones when they become widely available in the future. Some hoteliers are starting to realize that investing in RFID locks will not necessarily offer them the advantages they were initially told to expect from NFC.
To better equip hoteliers with the business intelligence they need to make a wise buying decision related to electronic door locks, NFC-compliant technology, and the potential of offering a mobile phone-based front desk bypass solution, hoteliers must address the following questions:
1. Can I deploy a Mobile Key solution now without waiting for years before enough phones are available with a future technology? Can I reap the benefits now of a mobile a Mobile Key solution to make a difference for my business?
2. Can I deploy such a solution taking into consideration my existing hotels without replacing my current door locks and my new hotels that will require new electronic door locking systems?
3. Will the Mobile Key solution I am looking at be able to be independent from a single lock vendor? Do I want to be dependent on any single lock vendor? Does it make sense for my business?
4. Will the Mobile Key solution I am looking at work with all existing phones? Does it work with all smartphones today? Does it work with any cell phone today? Does it work with all mobile Operating Systems on board of cell phones? Is it carrier dependent? As my guests may come from anywhere in the world, will it work with any of the world existing 1500 mobile carriers? Is it interoperable between all the mobile carriers?
5. Is the Mobile Key solution going to work for all my guests that desire to use it without me having to worry about what carrier they use or what mobile phone they carry?
6. How future proof is the mobile key solution offered? Can the vendor guarantee that the technology used will remain in service for the next 15 years? Is he willing to make hard commitments about the longevity of its solution? Can the vendor mix multiple technologies and standards to ensure that my investment is future proofed?
7. Are all the ongoing RFID related costs clear to me? Do I know enough about RFID key cards costs and supply conditions? Am I being offered RFID cards sufficiently secured and with a high encryption technology? What if these cards become obsolete within the next 15 years? What if the type of RFID chip set embedded in the card is discontinued by the chip makers within the next 15 years? Is the vendor willing to make hard commitments? Will I be able to source cards wherever I wish on the open market or will I be forced to buy the cards from one supplier only?
8. Are all the ongoing Mobile Key services costs clear to me and under control? What will be the NFC SIM or embedded secured element fees, the NFC download fees, the NFC transaction fees, the NFC applet development costs? The NFC applet maintenance costs? The TSM fees? The cost to upgrade my RFID lock hardware when a change of standard occurs?
9. Am I aware of the feedback from other hoteliers that pioneered RFID and NFC solutions? What challenges did they face? What solutions did they test and try? What did they eventually select for actual deployment? Did I read the following article?
Mobile Key by OpenWays is the only Mobile Key solution on the market that works TODAY with ALL cell phones worldwide. It allows hotels to reap the benefits NOW of a modern mobile based self-service check-in/check-out and make a business difference including: Improving service and guest experience; reducing operating costs; driving more direct bookings at greater margins than OTA distribution; improving operating cash flow; increasing security and master key management; building up a powerful qualified mobile data base with guest opt in; and being ecological/green.
OpenWays also provides Mobile Key DUAL© with PURE NFC combining the established and ubiquitous CAC™ (Crypto Acoustic Credential) technology with NFC technologies, making it hospitality's only "fully deployable today" and "fully future proof" solution.
Visit OpenWays at HITEC in Booth 2315 and experience Mobile Key. It's 100% deployable today, 100% future proof, 100% compatible with the major electronic locks, and 0% dependent on Mobile Phone Operators/Carriers. Hoteliers interested in pre-scheduling an appointment at HITEC should contact Andrew Sanders at (732) 707-1869 or email him at email@example.com. To learn more about Mobile Key by OpenWays, visit www.openways.com.
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 6 billion cell phones in service in the world today. For more information, please contact Andrew Sanders at (732) 707-1869 or email firstname.lastname@example.org. More information can be found by visiting www.OpenWays.com.
Tel: (440) 930-5770
Tel: (732) 707-1869
Your Mobile Presence Measure Up to Guest Expectations? Five Top Tips to
Fill the Mobile Gap by Driving Loyalty, Increasing Direct Revenues and
Reducing Costs; Use these Top Tips as a guide and visit OpenWays in
Booth #2315 at HITEC / Andrew Sanders / June 2012
Reasons Why a Mobile Key Front Desk Bypass Solution Aids Travelers'
Psychological Health; An article in Psych Central titled '8 Reasons Why
Waiting in Line Drives us Crazy' identifies key factors that make waits
seem longer; Mobile Key by OpenWays eliminates those eight factors and
more / Pascal Metivier / June 2012
Inn Express Hotel & Suites Marion, Illinois, to Open Doors with
Mobile Key by OpenWays; New construction hotel is scheduled to open in
early May with OpenWays' front-desk bypass option that enables
travelers to unlock their room doors via mobile device / April 2012
interTouch Announcing 'FREEDOM CHECK IN' Powered by OpenWays Mobile Key
to Add Front Desk Bypass Solution to its Offering; DOCOMO InterTouch
announces its strategic alliance with OpenWays / April 2012
Luxury Property 'The Hotel' Brussels is First in Belgium to Adopt
Mobile Key by OpenWays; Highest building in Brussels is bristling with
technology, including offering OpenWays' smartphone apps to allow
guests to bypass any front desk line and get straight to their rooms
without delay / March 2012
Only of Data, Mobile Key by OpenWays is 'Key' to a Greener Earth; There
are no keycards greener than the OpenWays Crypto Acoustic Credential
that enables hotel guests to unlock their rooms via mobile phone /
Hotels & Suites Sees Mobile Key by OpenWays as Key Differentiator
for New Brand / February 2012
Ascott Limited to Assess OpenWays Mobile Key Front Desk Bypass at
Citadines Apart'hotels in Lyon and Cannes, France / February 2012
Announcing: Mobile Key DUAL© with Pure NFC™ in Cooperation with
Nordic Choice Hotels, NOKIA and NXP / January 2012
Key by OpenWays Named 'Top Innovation' by Lodging Magazine /
CEO, Pascal Metivier, Addressed Hospitality Technology Leaders at
HTNG's European Event About Front-desk Bypass Solutions / November
= More Service with Mobile Key by OpenWays; Hospitality industry's
leading provider of front-desk bypass solutions is equipping
mobile-centric travelers with tools that get them to their destination
quicker and hoteliers with a means to deliver more services /
Announces Next Generation Mobile Key Apps for Smartphones; Mobile Key
Apps now available for ALL smartphone operating systems; Visit OpenWays
in Booth #3172 at IH/M&RS Nov. 13-15 in New York / November 2011
Introduces 'Mobile Key' for Independent Hotels;To meet the growing
demand among non-branded hotels wanting a Mobile Key Front-Desk Bypass
Solution, OpenWays is introducing a cost-effective and secure option
for Independents that harnesses mobile technologies to reduce costs,
improve financials, and drive guest loyalty / October 2011
Introduces Mobile Master Key; OpenWays simplifies hotel master key
management by harnessing mobile technologies to make all locks 'on
line' without costly infrastructure: Visit OpenWays in Booth #3172 at
IH/M&RS Nov. 13-15 in New York / October 2011
Guests Does Not Drive Loyalty; Reducing Their Effort Does; Mobile Key
by OpenWays is driving loyalty and brand stickiness by easing
check-in/out processes / October 2011
Impressions Count: Five Things to Set the Scene for Your Guests’ Stay,
Make their Arrival More Enjoyable, and Build Loyalty via Convenience
and Choice / Andrew Sanders / September 2011
Key by OpenWays: The 'SMARTER' and 'Greener' Check-In; At HITEC 2011,
OpenWays will present -- with Ariane Systems and KABA® Saflok™ --
the 'SMARTEST' check-in solution deployed TODAY! / June 2011
Unveils its Next Generation Door Lock Upgrade Module for Mobile Key
Front Desk Bypass Service / June 2011
and KABA Unveil All-In-One Saflok RFID Lock with Factory-Integrated
OpenWays Mobile Key / June 2011
Self Service Mean More Service? YES! With OpenWays' Mobile Key /
Self-Service Options is Key to Hospitality Loyalty; OpenWays is the
'Mobile' Key to Making it Happen / January 2011
5 will be Compatible with OpenWays CAC™; All next generation
smartphones, including the iPhone 5, Google Android Phones, Windows 7
Mobile Phones, Nokia C7 and N8 Smartphones or Next Generation
Blackberry's will be able to operate the OpenWays Crypto Acoustic
Credential™ / November 2010
Check In Today All the Way to Your Room Using 'Your' Cell Phone, ANY
Model and ANY Carrier / November 2010
Technology Veteran Andrew Sanders Joins OpenWays as VP Business
Development / November 2010
Platform Displayed at IHMRS Aiding in National Industry GREEN Efforts;
There are no key-cards greener than the OpenWays Crypto Acoustic Data
Credential that allows hotel guests to check in to their rooms via
mobile phone / October 2010
IN YOUR WAY" OpenWays Launches New Campaign to Aid Hotels' Mobile
Marketing Initiatives / October 2010
Mobile Application is Live at a Holiday Inn and Holiday Inn Express
Hotel; The world's first mobile front desk bypass solution is up and
running at two IHG properties / September 2010
Agueda Joins OpenWays as VP of R&D; Twenty-five year hospitality
and security systems veteran instrumental in designing the most
installed and successful electronic-locking systems in North America
joins OpenWays to lead R&D efforts; Maurizio Zama promoted to Chief
Operating Officer / September 2010
|OpenWays Cell Phone Based Front Desk Bypass Solution is Adding to the Business Traveler Experience; HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk; Company answers new questions posed at the premier technology event / July 2010|
|Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010|
|OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010|
|OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010|
|OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010|
|ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010|
|OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010|
|OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010|
|100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009|
|4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009|
|OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009|