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Holiday Inn Express Debuts in South East Asia with the
Holiday Inn Express Bangkok Siam in Thailand
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News for the Hospitality Executive |
| BANGKOK, 19 June 2012 – As travel –
both business and leisure – becomes a way of life, purpose-driven trips
become far more of a norm. These travellers are looking to make the
most of their trips. They want comfort and quality of a trusted global
brand, but they don’t see the need to pay for service and facilities
beyond what they absolutely need. Launched today, the Holiday Inn
Express Bangkok Siam is built to meet the needs of these savvy
travellers. The first of the brand in South East Asia, the hotel defines smart travel by pairing comfort and convenience with proximity and price. Set right at the heart of downtown Bangkok and minutes away from renowned shopping, entertainment and business districts, Holiday Inn Express Bangkok Siam offers the smart traveller an affordable alternative to full service hotels within the area, but without compromising on quality. “Holiday Inn Express offers the smart traveller everything they need without the frills,” said Alan Watts, IHG’s Vice President of Operations, South East Asia. ”Through our research we’ve found that there is a growing segment of guests who are purpose-driven but value-conscious – they want a first-rate international experience with all the fundamentals done right, empowering them to be self-reliant and to make the most of their trip. This is what has made the brand successful in other parts of the world, and is where we see the opportunity for the brand to grow – not just here in Thailand but across the rest of the region as well.” The brand will add another 12 hotels to South East Asia by 2014, in Thailand, Indonesia, Singapore and Malaysia. There are currently 40 Holiday Inn Express hotels across Asia Pacific and this will grow to 94 over the next few years, making Holiday Inn Express one of the fastest growing brands in the region. Globally, the brand has 2,133 hotels – that’s more than some hotel groups have in their entire estate – making it one of the largest hotel brands in the world. Mr Sunny Bajaj, Managing Director, Amburaya Hotels and Resorts, and owner of the new Bangkok Siam property said, “Bangkok is one of those cities where you’d fly in for a concert, a short weekend getaway or a quick business trip. That’s why I’m confident that a brand like Holiday Inn Express fills a gap in the market dominated by full service, luxury offerings – it’s a fresh alternative that gives you everything you need at a great price.” For the leisure traveller, the Bangkok Siam property is minutes away from some of the city’s most exciting retail and dining attractions, including Siam Discovery and Siam Paragon malls, and located on the BTS line, guests are a short ride away from Chatuchak Weekend Market where travellers can experience the best of Thailand’s street stall culture. For business travellers, the hotel provides ease of access key business districts including Silom, Sathorn and Sukhumvit, allowing executives to get the most of their working day. Additionally, the complimentary Wi-Fi connection for guests throughout in the hotel allows for increased productivity at no extra cost. Here’s what the hotel has to offer:
Holiday Inn Express is the modern hotel for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed internet access and free local phone calls (US only). There are currently more than 2,000 Holiday Inn Express locations around the globe. For more information about Holiday Inn Express or to book reservations, call 1-800-HOLIDAY or visit www.holidayinnexpress.com. About InterContinental Hotels Group IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVENTM Hotels and HUALUXETM Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty programme with over 65 million members worldwide. IHG franchises, leases, manages or owns over 4,500 hotels and more than 661,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc. |
| Contact: Janice Lee Fang IHG Tel: +65 6395 6259 [email protected] Matt Pearman Weber Shandwick Tel: + 65 6825 8016 [email protected] |