Baltimore, Maryland, June 25,
2012 — Guestware is
introducing the latest version of its integrated Guest Experience
Management
(GEM) software at HITEC, the world’s largest and most expansive
hospitality
technology event.
Leveraging the success of software proven
and in use at more
than 900 properties worldwide, the company has built a completely new
technology
platform that offers expanded features, support for scalable and global
deployments and multilingual capabilities. The software has already
been
adopted by over 40 hotels around the world, in addition to the more
than 900
properties using the legacy version of Guestware.
“Guestware provides hotels with the
industry’s most robust
and flexible guest experience management system,” said Mike Benjamin,
vice
president, Guestware. “Its innovative ‘Welcome Intelligence’
establishes a
one-to-one relationship with the guest, from marketing communications
and
loyalty to pre-arrival and service delivery throughout every stay.”
Benjamin says that one big reason for the
software’s
effectiveness is that it combines the marketing aspects of customer
relationship marketing (CRM) with the service delivery aspects of a
guest
response system. “Leveraging the same guest database for both marketing
and
service delivery provides continuity of the guest experience throughout
the
lifetime of the relationship,” he said.
Other features of the software include:
Service Delivery:
Guestware helps hotels optimize workflow to create a proactive and
responsive
environment for delivering exceptional guest service.
CRM and Loyalty:
By including shared guest profiles, guest recognition, loyalty
management,
email marketing and analytics, Guestware helps hotels improve the guest
experience throughout the entire customer lifecycle.
Hotel System
Integration: Guestware is designed to complement hotel PMS and CRS
by
integrating all critical guest information into a single database
application.
Reports and
Analytics: The software also provides consolidated property and
enterprise
reporting for quality management, process improvement, and marketing
analytics.
Guestware is demonstrating its software at
HITEC in booth
1808. HITEC, the largest, most comprehensive showcase of hospitality
technology
in the world, is held at the Baltimore Convention Center from July
25-28.
Additional information about Guestware can be found at
www.guestware.com.
About Guestware:
Guestware is a powerful, integrated Guest Experience Management (GEM)
software
solution used by hospitality companies around the world to attain the
highest
levels of guest satisfaction. Guestware Welcome Intelligence collects,
manages
and reports on all guest information in one comprehensive database,
enabling
hotels and resorts to improve the guest experience while enhancing
operational
efficiencies. The company was founded in 1990 and has been focused on
elevating
the guest experience in the hospitality industry since 1993. Guestware
is a
private company based in Seattle and offers both cloud and premise
based
solutions. For more information about Guestware, go to
www.guestware.com or
call 888-50-GUEST.
About HITEC: HITEC
offers a unique combination of top-notch conference sessions and the
world’s
largest hospitality technology exposition. Sessions are led by industry
peers
and experts, and the unparalleled expo showcases the latest industry
products
and services from over 300 companies.