News for the Hospitality Executive
Is Your Hotel Facing Death by Data?
June 19, 2012 - Vikram Singh, CEO of Evision Worldwide, will be joining a panel to discuss data-based marketing at the HSMAI Revenue Optimization Conference in Baltimore, MD on June 25. There he will discuss best practices for hotels to manage the vast amount of data they get IN into what they give OUT to executives and management. He’ll illustrate how these “Data In, Data Out” (DIDO) best practices can be used to tell a larger marketing story and significantly improve ROI with online marketing expenditures.
“Simplifying reports, getting insights and incorporating that information into marketing decisions is key to success online,” Singh says. “Analytics can be the guiding light for your website marketing program; but data analysis can also spell disaster if not implemented effectively.”
Singh warns against several ways in which data misuse can result in sub-par performance or even, in the worst case scenario, “death by data.” Fortunately the cure is straight-forward: intelligently sift through incoming data to make data-driven marketing decisions. Singh will share some of the proactive, forward-thinking analytics strategies he’s employed to help Evision clients maximize the profitability of the information they obtain from their online tactics.
He addresses this topic in one of his most perennially popular articles, “Death By Data: 5 Ways You Can Misuse Analytics and Damage Your Website”, available at EvisionWorldwide.com.
In addition to Singh’s participation on the DIDO panel, the HSMAI Conference will offer seminars and moderated Q&A discussions focused on optimizing and maximizing revenue management. Along with Singh, the conference shares the overall goal of imparting knowledge to better help participants with their online marketing endeavors.
The first panel will address the dramatic increase in online and mobile usage. Another will help attendees improve their hotel loyalty programs. Singh’s panel, “Optimizing DIDO”, will speak specifically to online data analysis.
“Online revenue optimization is our specialty at Evision,” Singh adds, “and the data that hotels receive is a powerful but frequently misused resource for boosting online performance.”
The HSMAI Revenue Optimization Conference takes place in Baltimore, MD on June 25, 2012. Singh speaks at 3:15 p.m. To learn more about this conference, including its full agenda and list of speakers, visit http://hsmai.org/Events/event.cfm?id=2460.
About Vikram Singh
A dynamic and internationally-respected speaker, Vikram delivers lectures, workshops and seminars worldwide, including an international workshop for the US Department of Commerce and featured presentations for the American Express/American Hotel & Lodging Association Educational Series. He favors topics that are often inaccessible or unfamiliar to audiences, including innovative uses of new technology, and he emphasizes action-oriented strategies that help listeners differentiate themselves in their work. Visit http://www.wordsofvikram.com to learn more about Vikram.
About Evision Worldwide
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already possess and to create new revenue streams where none existed. Visit www.EvisionWorldwide.com for more information.
The 2012 HSMAI Revenue Optimization Conference, prior to HITEC, is a unique one-day interactive program featuring thought leaders and subject-matter experts in various aspects of revenue management for hospitality professionals. The conference addresses the challenges facing the hospitality industry, summarizes the implications of those issues, and provides solutions and strategies for 2012 and beyond. For more information, visit http://hsmai.org/Events/event.cfm?id=2460.
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