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Hersha Hospitality Management (HHM) Completes its Senior
Leadership Team with the Addition of Industry Veterans

Simon Little, Scott Dahl, and Joann Weber

PHILADELPHIA, April 2, 2012 – HHM, an industry-leading hotel management, investment, and development firm, announced today the addition of Simon Little as Senior Vice President of Sales and Marketing , Scott Dahl as Vice President of Revenue Management, and Joann Weber as Vice President of Human Resources.

Mike Murray, Chief Operating Officer of HHM said, “The addition of Simon, Scott, and Joann is pivotal to the steady and sustained growth plans at HHM.  Their combined experience and extremely successful track records across all segments, including full service and luxury hotels, in addition to their experience with third-party owners is exactly what we hoped to attract to take our company to the next level.”

Mr. Little, formerly Vice President of Sales & Marketing for Highgate Holdings, Mr. Dahl, formerly Vice President of Revenue Management for Sunstone Hotels Investors, and Ms. Weber, formerly Senior Vice President of Human Resources for Foxwoods Resort Casino, will join the rest of HHM’s Senior Management Team at the company’s corporate offices in Philadelphia.  They will report directly to Chief Operating Officer, Mike Murray.  HHM operates both branded and independent hotels for a variety of owners, including Hersha Hospitality Trust and Starwood Capital Group.

Simon J. Little – Senior Vice President of Sales & Marketing
As Senior Vice President of Sales & Marketing, Simon oversees all of the company’s sales and marketing disciplines at the national, regional and property level. Simon brings with him over 22 years of hospitality experience specializing in staff development and retention, hotel repositioning and re-branding. He has worked with all major brands including Hilton, Starwood, Marriott, Wyndham, IHG, and Hyatt representing key assets in gateway cities. Prior to joining HHM, Simon was the Vice President Sales & Marketing for Highgate Holdings, a position he held for six years. He was charged with the responsibility of building a sales culture while implementing an infrastructure to support the company’s unprecedented growth in markets which included NYC, San Francisco, Las Vegas, Washington DC, and Toronto. During Simon’s 22 years in the hospitality industry, he has led sales & marketing efforts for Marriott International in London, Hilton Hotels in NYC, Millennium Hotels in NYC, and for Fairmont Hotels & Resorts in Bermuda.

Scott Dahl – Vice President of Revenue Management
As Vice President of Revenue Management, Scott is responsible for rooms pricing, sales strategy and eCommerce across the portfolio. In total, Scott has more than 25 years of experience in the industry, including eleven years of multi-property revenue management oversight. Before joining HHM, Scott operated a consulting firm that developed enterprise revenue management software and provided revenue management for hire to hotels.  He has also held corporate level leadership positions in revenue management at Interstate Hotels and Resorts, Lodgian, and most recently was Senior VP of Revenue Management for Sunstone Hotel Investors.  Scott graduated from the University of Massachusetts at Amherst in 1986 with a degree in Hotel, Restaurant and Travel Administration, and in 2006 was recognized as one of the "25 Outstanding Minds in Hotel Sales and Marketing” by Hotel Sales and Marketing Association International.  He is also the current Past President of the Board of Directors of the Boys and Girls Club of South Orange County, California and recently was elected to the Executive Board of the Cradle of Liberty Council of the Boy Scouts of America in HHM’s home city of Philadelphia.

Joann Weber – Vice President of Human Resources
Ms. Weber joined HHM in July of 2011 as Vice President of Human Resources. Previously, Ms. Weber was the opening Vice President of Human Resources at Sugar House Casino in Philadelphia and Senior Vice President of Human Resources for Foxwoods Resort Casino in Mashantucket Connecticut where she served over 11,000 associates.   Ms. Weber also served in various leadership capacities for 12 years with Carnival Hotels and Casinos, based out of Miami Florida, which managed over 40 branded hotels. Ms. Weber received a bachelor’s degree in Management & Labor Relations from LaSalle University.

About Hersha Hospitality Management
Hersha Hospitality Management, commonly referred to as HHM, operates over 80 hotels ranging from luxury and full service hotels to select and limited service hotels from coast to coast. HHM provides turnkey hotel management and asset management for properties with leading brand affiliations through Marriott, Hilton, Hyatt, Starwood, and Intercontinental Hotel Group. HHM also operates 13 independent hotels ranging from the Rittenhouse Hotel, a AAA five diamond property in Philadelphia, to the oceanfront Postcard Inn in the Florida Keys. Their highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors. Additional information on HHM can be found at www.hershahotels.com.
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Contact: 

Meaghan Peeler
215-238-1046
meaghan.peeler@hersha.com


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Also See: Hersha Hospitality Management (HHM) and The Procaccianti Group (TPG) Resolve Lawsuit; Following Open Discussions, Claims Against TPG have been Voluntarily Dismissed / March 2012

Hersha Hospitality Trust Acquires Philadelphia's The Rittenhouse Hotel / March 2012

Hersha Hospitality Completes Sale of 14 Non-Core Properties Generating Net Proceeds of $40.5 Million; Part of an Ongoing Portfolio Transformation, Four More Sales to Close by End of Q1 2012 / February 2012

Hersha Hospitality Names Mark Wagner as General Manager and Deirdre Yack as Area Director of Sales and Marketing for Hyatt 48 Lex in New York City / October 2011

Hersha Hospitality Opens New-Build 116-key Hyatt 48 Lex in New York City / October 2011

The 499-room Hyatt Regency Indianapolis in Indiana Launches $19 Million Guestroom Renovation / October 2011

Hyatt Unveils Hyatt House, an Evolution of its Extended-Stay Brand; 38 Hyatt Summerfield Suites and 16 Recently Acquired LodgeWorks Hotels to Be Rebranded / September 2011

Hersha Hospitality Trust to Sell Portfolio of 18 Non-Core Properties to Starwood Capital Group for $155 million; Agreement Represents the Largest Sale in Hersha's History / August 2011

Edan Ballantine Appointed as Director of Food and Beverage at the Grand Hyatt New York / August 2011

Hyatt Hotels and Extell Development to Build New 54-story, 487-room Hyatt Times Square in New York City / August 2011

Hersha Hospitality Trust to Acquire the 175-Room Hyatt Hotel in Union Square, New York City for $104.1 Million or About $595,000 per key / July 2011

American Resort Management and Hyatt Hotels Open the 100-room Hyatt Place Long Island/East End in Riverhead, New York / July 2011

Hersha Hospitality Trust to Acquire 260-room Marriott Courtyard Westside in Los Angeles, California for $47.5 Million or $182,500 Per Key / May 2011

Hyatt Regency New Orleans, Shuttered Since Hurricane Katrina, Set to Open in October 2011 Following a $275 Million Redesign / May 2011

Hersha Hospitality Trust Acquires 112-room Holiday Inn Express Wall Street and the 81-room Hampton Inn Financial District in New York City / April 2011

Hersha Hospitality Trust Acquires Three Newly Opened Hotels in New York City for $165 million / $284,000 per Key / February 2010

Hersha Hospitality Management Adds 1,000-plus Rooms to Portfolio, Outlines Aggressive Growth Plans Via Third-Party Management/Joint Ventures / October 2009

Hersha Hospitality Trust Acquires the 45-room Duane Street Hotel in the Tribeca Area of New York City for $24.75 million / January 2008
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