STAMFORD, Conn.,
Apr 24, 2012--Starwood Hotels & Resorts Worldwide, Inc.
(NYSE: HOT) today announced plans to open Element Harrison in Summer of
2014, just five miles from Newark Liberty International Airport. Owned
and developed by Harrison Hotel 1, an entity of Ironstate Holdings,
LLC, a Hoboken, NJ-based developer, and managed by Crescent Hotels
& Resorts, Element Harrison will join Element Ewing Princeton as
the brand's second hotel in New Jersey. Starwood's trailblazing
eco-wise Element(R) brand delivers a smart new lodging option for
travelers with 138 guest rooms and suites built green from the ground
up.
Element Harrison will typify the "balance" that Starwood's Element
brand offers to business and leisure travelers. Just minutes from
Newark, Jersey City and lower Manhattan, Element Harrison will be
walking distance to a variety of shops and restaurants and within
proximity to Newark's business district. Less than 30 minutes from
Manhattan's financial district, the hotel is located right at the NJ
PATH Harrison train station and close to the Newark Penn Station and
the Gateway Center. The hotel will also be ideally situated in the
heart of a growing sports and entertainment hub, including the
newly-opened 25,000 seat soccer stadium for the NY Red Bulls
professional soccer team in Harrison, and the Prudential Center in
Newark, which is home to the New Jersey Devils professional hockey
team, college basketball, concerts, family shows and special events
throughout the year.
"Element Harrison will provide a fresh, new update on lodging that will
appeal to travelers to the bustling Newark metropolitan area," said
Brian McGuinness, Senior Vice President of Specialty Select Brands for
Starwood. "The Element brand offers guests a bright, energizing
environment that's conducive to both work and play."
The Element brand made history with its 2008 launch. It is the first
major hotel brand to mandate that all properties pursue the U.S. Green
Building Council's Leadership in Energy and Environmental Design (LEED)
certification for high-performance buildings. More than just a "green"
hotel brand, however, Element offers travelers a sophisticated setting
with stylish rooms designed for comfort. Every signature detail aims to
fuel a life in balance and on the move. Element Harrison will feature
all the brand's signatures, including:
- Rise, Element's hearty and
healthy complimentary breakfast
- Motion, a
state-of-the-art, 24-hour fitness center
- Indoor Pool
- Relax, complimentary
evening receptions
- Restore, a gourmet food
pantry
- 1,500-square-feet of
meeting space with modular furnishings, flexible layout and
state-of-the-art technology that can be customized to meet and business
or social needs
- Dynamic gathering spaces,
from a lobby flooded with natural light to a multi-storied window wall
and from an outdoor fire pit, to water features and a barbecue
- Light filled guest rooms
with a fluid design of modular furniture, swiveling flat-screen
televisions, large desks with open shelving, and custom-designed
closets
- The signature Heavenly(R)
Bed
- Spa-inspired bathrooms
with an invigorating rain-shower and dual-flush toilet
- Fully equipped kitchens
featuring filtered water, ENERGY STAR-rated appliances and utensils to
prepare a gourmet meal
"We're very excited to introduce Element to Harrison and expect the
brand's fusion of style, personal wellbeing and sustainability will
resonate with guests," said James Ronga, Vice President of Ironstate
Holdings, LLC. "Our location adjacent to the PATH Station and so close
to Newark Liberty International Airport will also make Element Harrison
a highly attractive choice for travelers on the go."
About Element Hotels
Accessible, affordable and active, Element Hotels is made to order for
guests in the know and on the go. Its bright design defies convention,
bathing guest rooms and public spaces in natural light. Stylish and
sustainable throughout, Element offers comfort with a conscience and
lots of signature amenities from its complimentary RISE healthy
breakfast and RELAX evening reception to saline swimming pools,
spacious fitness centers, bikes-to-borrow and electric vehicle charging
stations.
Starwood's latest brand innovation, Element made history in 2008 as the
only major hotel brand to pursue LEED certification for
high-performance buildings brand-wide. To date, there are Element
hotels in 10 U.S. markets, with new domestic and international hotels
in development. Visit
www.ElementHotels.com
or connect on Facebook and Twitter.
About Starwood Hotels &
Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with 1090 properties in 100
countries and territories with 154,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis(R), The Luxury
Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four
Points(R) by Sheraton, and the recently launched Aloft(R), and
ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc.,
one of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit
http://www.starwoodhotels.com.
About Ironstate Holdings, LLC
Ironstate Holdings, LLC (and Ironstate Development Company) is one of
the largest privately held real estate development companies in the
Northeast. Based in Hoboken, New Jersey, Ironstate engages in the
development and management of large-scale mixed-use projects and has a
diverse portfolio of apartments and hotels valued at several billion
dollars. The Company's multi-family portfolio comprises an extensive
range of apartments, condominiums and retail and recreational spaces in
key urban centers near mass transportation hubs, while its hospitality
holdings include the W Hoboken Hotel along the Hudson River waterfront
facing Manhattan. Ironstate has approximately $1 billion in the
development pipeline, including the redevelopment of the former U.S.
Naval Base on the waterfront in Staten Island, NY.
Additional information on Ironstate Development Company is available on
the Company's website at
http:/www.ironstatedevelopment.com<>
About Crescent Hotels & Resorts
With corporate offices in Fairfax, Va., outside of Washington, D.C.,
and Toronto, Canada, Crescent Hotels & Resorts owns, manages and
co-invests in hotel real estate, and is a North American recognized Top
10 independent, third-party operator of hotels and resorts. The company
currently owns or operates 68 hotels and resorts aggregating more than
14,000 rooms in the United States, Canada and the Caribbean. The
company's portfolio encompasses properties in the resort, luxury, upper
upscale, boutique, convention and premium select-service segments, as
well as legendary independent hotels and resorts. Additional
information about Crescent Hotel & Resorts may be found on the
company's Web site
www.chrco.com.
(Note: This press release contains forward-looking statements within
the meaning of federal securities regulations. Forward-looking
statements are not guarantees of future performance or events and
involve risks and uncertainties and other factors that may cause actual
results or events to differ materially from those anticipated at the
time the forward-looking statements are made. These risks and
uncertainties are presented in detail in our filings with the
Securities and Exchange Commission. Although we believe the
expectations reflected in such forward-looking statements are based
upon reasonable assumptions, we can give no assurance that our
expectations will be attained or that results and events will not
materially differ. We undertake no obligation to publicly update or
revise any forward-looking statement, whether as a result of new
information, future events or otherwise.)