THE CARIBBEAN (April 4, 2012) – The Caribbean Hotel and Tourism Association (CHTA) has entered into a Strategic Partnership with Henkell & Co., a long established and award-winning producer of quality European wines. The agreement will provide CHTA members with access to Henkell &Co. quality brands:

• Henkell Trocken Sparkling
• Alfred Gratien French Champagne
• Menger-Krug Estate Bottled Sparkling Wines
• Deinhard Rieslings and Pinot Noir

CHTA members will be offered “special” pricing for Henkell & Co.’s brands via a network of exclusive distributors across the Caribbean to service demand from the hospitality industry for these renowned labels.

"Over the last few years, the international perception and profile of Caribbean cuisine has improved considerably and our partnership with Henkell & Co will enhance this further.” said Alec Sanguinetti, director general and CEO of CHTA.

"We're excited about our new partnership with the Caribbean hospitality industry and look forward to working closely with CHTA’s hotel members to ensure that their guests are well cared for during their dining experiences in the Caribbean," said Klaus Kuerten, International Export Director, Henkell & Company.

Menger-Krug Sparkling wines are found at the top restaurants, clubs and hotels throughout Europe and Asia, as well as on business class flights of Emirates Air and Lufthansa. The brand is new to the Caribbean, but has already been enthusiastically embraced by several Ritz-Carlton properties.

Henkell Trocken Sparkling wines have been appreciated in the Caribbean for many years and today are served in many fine Caribbean restaurants and hotel properties. Cayman Airways is also proud to serve Henkell Trocken Sparkling on all flights.

The Champagne House of Alfred Gratien has a long tradition that disregards the mass-produced ethos remaining true to their commitment of "hand-crafted" champagne that represents the best quality and a unique and memorable style.

Henkell & Co. also produces an impressive selection of German Reisling wines and an expressive-bodied Pinot Noir under the Deinhard label, now celebrating over 150 years of wine history from its home in Koblenz, the “German Corner” where the Mosel and Rhine rivers meet.

CHTA Strategic Partners are leading organizations and companies involved in a wide range of industry sectors and activities in the Caribbean. While each plays a unique role and brings to the table its own individual benefits and specializations, all CHTA Strategic Partners share one common purpose – an unwavering commitment to the Caribbean hotel and tourism industry.

CHTA Strategic Partners currently include MasterCard, Caribbean Travel & Life, Edinburgh Business School, FirstCaribbean International Bank, Henkell & Co., Interval International, Travelzoo and Utell Hotels & Resorts.

For more information, contact CHTA at 305-443-3040 or visit the organization’s website at www.caribbeanhotelandtourism.com.

Henkell & Company
Henkell & Co. is among the leading producers of sparkling wine, wine and spirits in Europe, owns and operates its own distribution subsidiaries and sales groups in 15 countries and exports to over 100 markets world-wide.

Headquartered in Wiesbaden Germany, the roots of the company trace back to 1832, when Adam Henkell established the original sparkling wine cellars. In 2009 the group officially became known as Henkell & Co. Sektkellerei KG.

Caribbean Hotel & Tourism Association
The Caribbean Hotel & Tourism Association (CHTA) facilitates the full potential of the Caribbean hotel and tourism industry by serving members' needs and building partnerships in a socially responsible and sustainable manner.  Celebrating its Golden Jubilee in 2012, CHTA is the voice of the Caribbean hospitality industry for the development of the region in the highly competitive and sophisticated environment of international tourism. Today, tourism is widely recognized as a pivotal industry in the economy of the region - and CHTA functions as the common denominator for this industry in a region of diverse nationalities, languages and styles, identifying mutual problems and marshaling the resources of the active and allied members to devise solutions. CHTA represents all facets of the hospitality industry with more than 725 member hotels and 375 allied members.

For more information, visit http://www.caribbeanhotelandtourism.com.
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