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Magnolia Finest Corporation Limited and Hilton Worldwide Enter Management
Agreement to Welcome First Waldorf Astoria in Southeast Asia

The 170-room Waldorf Astoria Bangkok to Open in Thailand in 2015

BANGKOK - March 5, 2012 -   Hilton Worldwide today announced the signing of a new management agreement with Magnolia Finest Corporation Limited to introduce the first Waldorf Astoria hotel in Southeast Asia, and Hilton Worldwide's ninth property to Thailand. Scheduled to open in 2015, the 170-room Waldorf Astoria Bangkok marks the debut of Hilton Worldwide's world renowned luxury brand in Thailand.

"Today's announcement underlines our commitment to strengthen and expand our portfolio of one-of-a-kind properties in key cities across the globe. The Waldorf Astoria name is synonymous with timeless luxury and sophistication, and guests to the Waldorf Astoria Bangkok can expect a truly luxurious experience, with the highest level of service and comfort, in spectacular and tranquil surroundings," said John Vanderslice, global head of Luxury and Lifestyle Brands at Hilton Worldwide.

Designed to bring the benchmark of luxury hospitality experience to new heights, the Waldorf Astoria Bangkok is located along Ratchadamri Road in the heart Bangkok's renowned, bustling Patumwan district. Its premiere central location is ideal for leisure guests visiting some of the city's finest dining places, entertainment venues, popular shopping complexes such as Central World and Siam Paragon, and attractions including the Royal Sports Club. The hotel is approximately 1.5 kilometers south of Sathorn, Bangkok's central business district and home to regional head offices of multinational corporations, making it ideal for corporate travelers seeking a premium environment to conduct business.

Andrew Clough, senior vice president, development, Middle East & Asia Pacific, Hilton Worldwide, said, "Bangkok is a truly international and sophisticated city, and we are pleased to be working with an established partner like Magnolia Finest Corporation Limited in showcasing our famous luxury brand for the first time in Southeast Asia, in this major gateway city. Hilton Worldwide has been in Thailand since 1983 and today's announcement marks the entry of our fourth brand in Thailand, following currently trading Conrad Hotels & Resorts and Hilton Hotels & Resorts branded properties as well as the opening of our first DoubleTree by Hilton property in Bangkok next year. With six operating hotels in Thailand, two of which are in Bangkok, we look forward to continued growth with the introduction of the Waldorf Astoria Bangkok."

Towering at 60-storeys and built as a mixed-used development, Waldorf Astoria Bangkok's striking design sets it to be Bangkok's latest icon and promises to delight guests with the finest culinary experiences at its all-day dining restaurant, two specialty restaurants, two bars and lounge. Sitting between the Chit Lom and Ratchadamri BTS stations, the hotel will have 170 exquisitely furnished guest rooms (including 34 suites) sized at a minimum of 50 square-meters, making them one of the largest hotel rooms in Bangkok. Embracing sophistication and urban sensibility in its interiors, the hotel will have two spacious ballrooms and nine meeting rooms offering a plush meeting environment. A stunning fitness center and spa, as well as an outdoor pool, will see guests of Waldorf Astoria Bangkok enjoy a luxurious experience offering true Waldorf service in one of the world's most popular tourist destinations. The compilation is an amenity-rich environment for the most discerning of guests.

Thailand's capital, Bangkok, is the country's main gateway city and a political, commercial and industrial hub. With a well-established network of road and air transportation, connected by Suvarnabhumi International Airport and Don Muang Airport, it attracts both leisure and corporate visitors domestically and internationally. Home to the headquarters of all of Thailand's major commercial banks and financial institutions and a large number of multinational corporations, Bangkok is also a premier tourist destination that is increasingly benefitting from the growing medical as well as spa and wellness sectors.

"We are very pleased to welcome the first Waldorf Astoria to Thailand and to Southeast Asia through this partnership. As a real estate developer in Thailand, we are very committed to engage our people, our community and our city through this new addition to the city and introduce its sophisticated hospitality. We are very confident in Bangkok as it is an international gateway for tourists and has a myriad of historical and cultural sights and activities that appeal to both local and international markets. With Waldorf Astoria Bangkok's iconic design, backed by Hilton Worldwide's expertise in global hospitality, we are confident that the hotel will set a new benchmark for unparalleled service and quality guest experiences in Thailand," said Tipaporn Chearavanont, President, Magnolia Finest Corporation Limited.

Hilton Worldwide currently manages six properties in Thailand including Conrad Bangkok, Millennium Hilton Bangkok, Hilton Pattaya, Hilton Phuket Arcadia Resort & Spa, Hilton Hua Hin Resort & Spa and Conrad Koh Samui, and will open Hilton Sukhumvit Bangkok and DoubleTree by Hilton, Sukhumvit Bangkok in 2013.

Magnolia Quality Development Corporation Limited

The full-scale real estate development business is operated under the concept of "Think and Create for Human sustainability". With this in mind, we develop creations that best respond to demands and well-being of 3 generations, the surrounding environment, well-living and healthiness. We combine convenience with energy-saving to create quality buildings that offer safety and a great community for our customers. The scope of our full-scale business covers the following aspects.
  • Real estate and land development: Support research and feasibility study of investment projects, seek for new and potential projects as investor, project manager or joint venture
  • Residential project development: Specializing in single detached house and condominium projects. Each project is unique and built in state-of-the-art design, with quality materials to correspond with residents' lifestyles and efficient energy consumption. Visit http://www.magnolia.co.th
Magnolia Finest Corporation
The international financial investment corporation and property development organization is structured to cater for the growing markets in multinational joint venture investments, together with our partners, domestic and international inverstors in order to reciprocate a greater variation of market demands from a range of locations. Recent corporate management restructure have segregated Magnolia Quality Development Corporation Limite to accredit additional joint investment parties between groups of companies, for realizing potentials in the developments of world class projects in such countries as China. This will be achieved by joining forces with our formidable business allies who are well established experts in their professional fields, to handle our consumer needs on a national scale as well as internationally.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About Waldorf Astoria Hotels & Resorts
WALDORF ASTORIA is Hilton Worldwide's luxury brand of landmark hotels, with each one as singular and timeless as the brand's namesake, The Waldorf=Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel and resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting www.waldorfastoria.com. Waldorf Astoria Hotels & Resorts is one of Hilton Worldwide's ten market-leading brands

Contact:

Audrey Wong
Hilton Worldwide, Asia Pacific
+65 6833 9763
audrey.wong@hilton.com

Robert Allegrini
Waldorf Astoria Hotels & Resorts
+1 312 663 6516
robert.allegrini@hilton.com


 
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