Hotel Online
News for the Hospitality Executive

 

advertisement



Wyndham Hotel Group Launches the Super 8 Brand in Germany

Development Agreement with Tristar Hotel GmbH and Colliers Hotel GmbH Calls
for a Minimum of 10 Super 8 Properties in Germany Over the Next Five Years


BERLIN (March 7, 2012)Wyndham Hotel Group, the world’s largest hotel company with over 7,200 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced at the International Hotel Investment Forum (IHIF) the launch of the iconic Super 8® brand in Germany.

The development agreement, which calls for a minimum of 10 Super 8 properties in the country over the next five years, was signed today. On hand for the signing were Wyndham Hotel Group President and CEO Eric Danziger and Andreas Erben and Martin Klöble, managing directors of Tristar Hotel GmbH. Tristar is a German hotel equity company collaborating with Colliers Hotel GmbH, an affiliate of Colliers International, which is a leader in global real estate services.

Danziger said, “This is an exciting time for our Super 8 brand as launching it in Germany will give us a greater presence in Europe and reinforce the brand’s position as the world’s largest economy lodging chain with over 2,200 hotels. We will continue to pursue strategic opportunities to grow the Super 8 brand as well as other brands in our portfolio throughout EMEA.”

“The Super 8 brand fits perfectly with the growing demand for budget hotel accommodations in Germany—it is the right time to enter this market with an international brand,” said Erben. “We see significant opportunity for future growth and, to me, the partners involved make this a dream scenario. We are really happy to be working in partnership with Wyndham Hotel Group to introduce a new class of hotel to Germany.”

Today’s launch of the brand in the country follows an announcement at the same event last year to launch the Super 8 brand in Poland, with a minimum of 10 hotels to be developed there in partnership with Colliers International and constructed by Unibep Group, a Polish construction company.

Attendees at IHIF this week are also able to experience the new Super 8 guestroom concept, featured outside the IHIF lounge. The room is innovatively built using modular construction, allowing for faster and more economical hotel development. Consistent with the brand’s founding philosophy of providing consistent, friendly service and clean rooms at affordable rates, the room concept combines simplicity with comfort, ensuring the needs of the modern day traveller are catered for with features such as a USB charging station for iPods and iPhones as well as a large bed and walk-in shower.

Guests staying at Super 8 hotels can rest easy with the brand’s “8 Point Promise,” offering free in-room high-speed Internet access, free SuperStart® continental breakfast, free stays for kids who share an adult family member’s room, cable or satellite TV with free premium channels, large walk-in power showers, free coffee in the lobby, a guaranteed best available rate on super8.com and access to Wyndham Rewards®, the Wyndham Hotel Group loyalty program which allows guests the opportunity to earn points towards free nights, free flights or free gift vouchers.

The Super 8 brand was established in 1974 in South Dakota and was acquired by Wyndham Hotel Group in 1993. With over 2,200 properties throughout the U.S, Canada and China, the brand has more hotels than any other economy lodging chain in the world. Reservations and information are available by visiting www.super8.com.

About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with 7,205 hotels and approximately 613,100 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.

All hotels are independently owned and operated excluding certain Wyndham and TRYP by Wyndham hotels as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

About Colliers International

Colliers International is the leading advisory company in the real estate sector with over 15,000 employees working in 481 offices in 62 countries. As a subsidiary of FirstService Corporation (NASDAQ: FSRV; TSX: FSV and FSV.PR.U), Colliers offers the stability of a strong financial partner and significant local ownership providing clients with accountability and enterprising real estate solutions. Colliers provides a full range of services to real estate users, owners and investors worldwide including corporate solutions, sales and lease brokerage, property and asset management, project management, investment sales and consulting, property valuation and appraisal, mortgage banking and market research. More information can be found on www.colliers.com.

About Unibep Group
UNIBEP is one of the most rapidly developing Polish construction groups, operating in residential, commercial and general construction. With over 60 years of experience in the industry, the company competes with leading construction companies through the quality of its cooperation with investors and the optimisation of design and technical solutions for executed contracts. Projects completed by the company include a shopping, hotel and office complex in Kaliningrad (Russia), residential estates Tivoli Park and Miasteczko Wilanów in Warsaw, as well as ALFA Gallery in Białystok which received numerous prestigious awards. In recent years the company recorded a strong 11-fold increase in turnover. In 2008, income on sales of the UNIBEP Group exceeded PLN 505 million, in 2010 it reached PLN 658 million. Additional information is available at www.unibep.pl.
.
Contact:

Christine Da Silva
Senior Director, Communications
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
+1 (973) 753-6590
christine.dasilva@wyn.com


.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here
 
Also See: Wyndham Hotel Group Unveils New Room Concept for its Super 8 Brand in Europe and the Middle East; Modular Construction will Allow for More Economical Hotel Development / March 2012

Wyndham Hotel Group's Microtel Brand to Become Microtel Inn & Suites by Wyndham; Rebranding Strategy Taking Advantage of Wyndham Brand's Recognition / February 2012

TRYP by Wyndham Hotel Brand Debuts in New York City with the 173-room TRYP New York City Times Square South / February 2012

Wyndham Hotel Group Adds the 241-room Westward Look Wyndham Grand Resort and Spa in Tucson, Arizona to its Portfolio / February 2012

Wyndham Hotel Group to Expand in India; Developing a 120-room Ramada Resort and Launching Howard Johnson Brand with 3,000 Rooms in 35 Properties by 2017 / January 2012

Wyndham Grand Orlando Resort Bonnet Creek in Florida Names Cory York as Chef de Cuisine of Deep Blu Seafood Grille / December 2011

Wyndham Hotel Group and Owner Reisler Deri Sanayi Ve Ticaret Limited Siketi to Open Wyndham Istanbul Kalamis Marina, the Second Wyndham Property in Turkey / October 2011

Wyndham Hotel Group Continues China Expansion with Signing of Franchise Agreements for Five New Properties Under the Ramada Brand / October 2011

Wyndham Hotels and Resorts Adds the 68-room Wyndham Las Villas Resort Mazatlan in Mexico to its Portfolio; The Former Las Villas Hotel & Spa is Operated by Club Acquisition Company / October 2011

Wyndham Hotels and Resorts Adds the 319-room Wyndham Bay Point Resort in Panama City Beach, Florida to its Portfolio / October 2011

Wyndham Hotel Group Expands in India with Three New Properties; the 154-room Wyndham Grand® in Agra, and Two New-Build Ramada Properties in Alleppey and Ghaziabad / October 2011

Wyndham Continues South Pacific Expansion with the 149-room Wyndham Resort Torquay Near Melbourne, Australia, Formerly a Crowne Plaza / October 2011

Wyndham Hotel Group Opens its First Owned Hotel with the 400-room Wyndham Grand Orlando Resort Bonnet Creek Located within the Walt Disney World Resort Gates in Florida / October 2011

Wyndham Hotel Group to Open the 306-room Wyndham Petek Istanbul in Turkey / September 2011

Wyndham Hotel Group to Manage the 401-room Wyndham Grand Foshan Gaoming Currently Under Construction in China / September 2011

Wyndham Hotel Group to Open the 120-room New-build Days Inn, the Days Hotel Phuket Town, in Thailand Owned by Winpro The Hotel Co., Ltd. / September 2011

Wingate by Wyndham Adds 148-room Wingate by Wyndham Los Angeles International Airport in California to its Portfolio / July 2011

Wyndham Hotel Group Enters New Zealand with the 34-suite Ramada Suites Paihia and the 152-room Ramada Suites Nautilus Orewa, Both Owned by Marsden Asset Management Ltd. / July 2011

Wyndham Worldwide Measures Investment in Sustainability Programs with Release of Two Reports Reviewing its Global Reporting Initiative and its Carbon Disclosure Project / July 2011

Wyndham Hotels & Resorts Opens 107-room Wyndham Garden at Palmas del Mar in Humacao, Puerto Rico / July 2011

Wyndham Adds Tulsa Oklahoma Hotel to Portfolio with the 315-room Wyndham Tulsa Owned by Ruffin Hotel of Tulsa / June 2011

Wyndham Hotel Group Appoints Jurgen Schafers as General Manager and James Moss as Director of Sales and Marketing for the 400-key Wyndham Grand Orlando Resort Bonnet Creek Currently Under Construction in Orlando, Florida / April 2011

Wyndham Hotel Group Launches Planet Hollywood Hotel Development in Three Countries, Qatar, Panama and China / April 2011

Wyndham Hotel Group Continues Asia Pacific Expansion with 200-key Wyndham Khao Lak Resort in Thailand and 304-room Wyndham Sanya Resort in China / March 2011

Wyndham Hotel Group to Open 246-room Wyndham Grand Regency Doha in the Qatari Capital in the Middle East / March 2011

Wyndham Hotel Group Signs Agreements for Three New-Build Days Inn® Hotels in India;48-room Days Hotel Neemrana, Jaipur Highway, 102-room Days Hotel Neemrana, Sahil Square, and 80-room Days Hotel Asansol / March 2011

Tirupati Buildings & Offices Pvt. Ltd. & Wyndham Hotel Group Enter into Franchise Agreement to Open First Wyndham Property in India, the 394-room Wyndham New Delhi Dwarka Hotel / January 2011

Wyndham Hotel Group Signs Management Agreement with Chongqing Bei Cheng Real Estate Development Co. to Open the 48-story, 350-room Wyndham Chongqing North Hotel in the Yubei District / January 2011

Regency Group and Wyndham Hotel Group Open the Region's First Ramada Encore, the 111-room Ramada Encore Doha in the Capital of Qatar / January 2011
.
To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.