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Opened in 1892, Pera Palace Hotel in Istanbul, Turkey to be Managed by
Jumeirah Group; Will Be Known as Pera Palace Hotel, Jumeirah Under
New Management Agreement with Demsa Group


Dubai, UAE and Istanbul, Turkey, March 2012: Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, has signed a management agreement with Demsa Group, a leading Turkish company specialising in the luxury and fashion retail industry and representing 13 global brands, to operate the Pera Palace Hotel in Istanbul, Turkey. Jumeirah Group will assume management of the luxury museum hotel from 01 May 2012 and the property will be known as Pera Palace Hotel, Jumeirah.

Pera Palace Hotel originally opened in 1892 as the destination hotel in Istanbul for discerning travellers on the Orient Express train. Its elegant, understated design reflects art nouveau, neoclassical and oriental styles, complete with white Carrara marble, exquisite Murano glass chandeliers and hand-woven Ousak carpets. Known as the longest established luxury hotel in Istanbul, Pera Palace boasted the first electric elevator in Turkey and its rooms have hosted many of the world’s most significant figures, ranging from the founder of modern Turkey, Mustafa Kemal Atatürk, to European royalty and cultural figures such as Agatha Christie, Greta Garbo, Alfred Hitchcock and Ernest Hemingway.

The room where Atatürk preferred to stay – room 101 – has been registered as a museum by the Ministry of Culture; visitors can see some of his personal belongings and many artefacts dating back to his visits to the hotel from 1917 until his death in 1938.

Located in the culturally rich and dynamic Beyoğlu district of Istanbul, within easy reach of the Golden Horn, the Bosphorus and the airport, Pera Palace Hotel, Jumeirah has 115 rooms including 16 suites, the majority of them with balconies. The hotel underwent a major refurbishment resulting in a grand re-opening in September 2010; in late 2011 the hotel’s usage rights transferred to Demsa Group, who has now selected Jumeirah Group to operate the property in line with the Jumeirah brand promise of STAY DIFFERENT™

The hotel has a 380m2 spa and four function rooms. Its main restaurant Agatha is named after the famous British crime writer Agatha Christie and serves French, Italian and Turkish specialities, paying tribute to the three major stops of the former Orient Express. Orient Bar is a well-known meeting-point for the intellectuals and the high society of Istanbul, as are the Kubbeli Saloon and Tea Lounge, Patisserie de Pera and Orient Terrace in summer.

Gerald Lawless, Executive Chairman of Jumeirah
Group and Cengiz Çetindoğan, Executive Chairman
of Demsa Group at the signing ceremony taking place
in Istanbul on March 19, 2012.

The addition of Pera Palace Hotel, Jumeirah brings the number of luxury hotels, resorts and residences currently operated by Jumeirah around the world to 19. From the start of 2011 to the end of 2012, the Group will have more than doubled the number of hotels it manages and almost quadrupled the number of countries in which it operates. In the coming six months Jumeirah expects to open Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Jumeirah Bilgah Beach Hotel in Baku, Azerbaijan; Jumeirah Messilah Beach Hotel and Spa, Kuwait; and Jumeirah Creekside in Dubai, UAE.

About DEMSA Group:
Demsa Group has been established in 2000 as a retail trade company and Cengiz Çetindoğan is Executive Chairman. In just 12 years, Demsa has succeeded in opening 109 shops around Turkey, now employing more than 900 employees.

With its strong capital structure and strong belief in the growing retail sector, it has become an important player in Turkey’s retail industry, providing jobs for the young and dynamic population of Turkey.

Representing famous global brands such as Harvey Nichols and Michael Kors and being one of the most important companies in the luxury and fashion retail industry, Demsa Group’s investments in real estate property, hotels and restaurants continue to grow.

Within the framework of these investments, Demsa Group bought the land property of Maçka Hotel in 2010 and obtanied the ownership rights for Pera Palace Hotel in 2012. With these ventures, Demsa Group has emerged as the investor of two of the most important hotel projects in İstanbul. Demsa Group’s investments in the luxury hotel and restaurant segment continue with great determination.
www.demsagroup.com

About Jumeirah Group:
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Pera Palace Hotel, Jumeirah in Istanbul; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Grand Hotel via Veneto in Rome and Jumeirah Essex House in New York. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.
www.jumeirah.com

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Contact:

DEMSA

Nevin Kepenek
PR & Advertisement Manager
DEMSA GROUP
Kısıklı Cad. No:43
Altunizade 34662 İstanbul,Turkey
Telephone: +90 (216) 651 73 80/88-236
Email: nevinkepenek@demsagroup.com

Pera Palace Hotel Jumeirah

Sezen Basaran, Public Relations Manager
Pera Palace Hotel, Jumeirah
Telephone: +90 212 377 40 00
Direct Line: +90 212 377 40 50
Email: sezen.basaran@perapalace.com

Jumeirah Group Corporate Communications

Director of Corporate Communications
PO Box 73137, Dubai, United Arab Emirates
Telephone: +971-4-373-0164
Fax: +971-4-301-6655
E-mail: PR@jumeirah.com
Visit us at: www.jumeirah.com

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Also See: Jumeirah Group Appoints Ross McAuley as Vice President, Brand Marketing and Shaf Butt as Director of Marketing for the Dubai Commercial Team / March 2012

Adrian Bradley Appointed as Chief Financial Officer for Jumeirah Group / March 2012

Jumeirah Group Opens Three Newest European Properties in Rome, London and Mallorca; The Jumeirah Grand Hotel Via Veneto, the Grosvenor House Apartments by Jumeirah Living and the Jumeirah Port Soller Hotel & Spa / March 2012

Jumeirah Group Enters Management Agreement for New Build Resort on Island of Bali, Indonesia; Expected to Open in 2015, Will be Known as Jumeirah Bali / January 2012

Jumeirah Group Selected to Manage Grand Hotel Via Veneto in Rome; Will be Rebranded as Jumeirah Grand Hotel Via Veneto, Rome / December 2011

Jumeirah Group Opens Jumeirah at Etihad Towers Located on the Arabian Gulf in the Ras Al Akhdar Area of Abu Dhabi / November 2011

Jumeirah Group Opens the 218-room Jumeirah Frankfurt Hotel in Germany / August 2011

Martin Steiner Named as Executive Chef for Soon to Open Jumeirah Frankfurt Hotel / June 2011

Jumeirah Group and Dubai Duty Free Appointed to Manage New 293-room Dubai Hotel at The Aviation Club near the Airport / February 2011

Jumeirah Group Appoints Stephan Huemer as General Manager and Alexandre Hulen as Director of Sales & Marketing as Pre-Opening Team for Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives / January 2011

Jumeirah Group Signs Management Agreement with Liuhe Group to Operate the Jumeirah Thousand Islands Lake Resort in Qiandaohu, China / January 2011

Jumeirah Group Signs Azinco Holding to Manage the 176-room Venu Bilgah Hotel Along the Caspian Sea / November 2010

Abjar Hotels International LLC Scheduled to Open 252-room Ramada Jumeirah Dubai Fourth Quarter 2010 / May 2010
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