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Landmark Luxury Property 'The Hotel' Brussels is First in Belgium
to Adopt Mobile Key by OpenWays


Highest building in Brussels is bristling with technology, including offering OpenWays' smartphone apps
to allow guests to bypass any front desk line and get straight to their rooms without delay


Chicago — March 30, 2012 — OpenWays has signed an agreement with The Hotel, part of the Pandox AB group, to install Mobile Key by OpenWays, the first and only ubiquitous mobile phone-based front-desk bypass business solution. Mobile Key is being used on a global basis across brands and all hotel star ratings to enable travelers to securely use any of the 6 billion mobile phones worldwide as a room key. As part of its ongoing property-wide renovation, the 424-room luxury hotel will be equipped with locks integrated with Mobile Key by OpenWays.

The Hotel Brussels welcomes international travelers at its location on the fashionable Boulevard de Waterloo. The landmark hotel, formerly the Hilton Brussels, is one of the largest and best-known centrally located hotels in the city and is a landmark for Brussels on the international, social, cultural and economic front. At present, The Hotel Brussels is undergoing a transformation that extends to all guestrooms, corridors, conference facilities, public areas, restaurant/bar areas and technology offerings. OpenWays simplifies the hotel arrival process by harnessing the power of mobile technology and using the principle of Crypto Acoustic Credential (CAC™) to enable hotel guests to zip past the front desk and open their room doors using any mobile phone -- any make, any mobile network. 

"Adding The Hotel to our growing portfolio of world class hotels is a real honor," said Pascal Metivier, OpenWays Founder and CEO. "Due to the luxury nature of this landmark hotel, delivering innovative services to guests that they demand is consistently a top priority. OpenWays looks forward to assisting The Hotel in dispensing the ultimate service by offering the option to the guest of bypassing the front desk and eliminating steps that keep guests from getting to their rooms quickly.

"Giving global travelers the option to use their personal mobile device -- one that they are familiar with and are comfortable using -- as a room key is significantly enhancing guests' overall experiences at the hotel, thereby driving loyalty," Metivier said. "To deliver the best possible service today, self service and mobility are key, and Mobile Key by OpenWays is quickly becoming the No. 1 choice for guestroom accessibility, heightened customer satisfaction, brand differentiation and increased loyalty around the world."




About OpenWays

OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 6 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email barbw@prproconsulting.com. More information can be found by visiting www.OpenWays.com

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Contact:

Barb Worcester
PRPRO /OpenWays
Tel: (440) 930-5770
barbw@prproconsulting.com

Andrew Sanders
OpenWays
Tel:  (732) 707-1869
asanders@openways.com



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Also See: Made Only of Data, Mobile Key by OpenWays is 'Key' to a Greener Earth; There are no keycards greener than the OpenWays Crypto Acoustic Credential that enables hotel guests to unlock their rooms via mobile phone / February 2012

Ciena Hotels & Suites Sees Mobile Key by OpenWays as Key Differentiator for New Brand / February 2012

The Ascott Limited to Assess OpenWays Mobile Key Front Desk Bypass at Citadines Apart'hotels in Lyon and Cannes, France / February 2012

OpenWays Announcing: Mobile Key DUAL© with Pure NFC™ in Cooperation with Nordic Choice Hotels, NOKIA and NXP / January 2012

Mobile Key by OpenWays Named 'Top Innovation' by Lodging Magazine / January 2012

OpenWays CEO, Pascal Metivier, Addressed Hospitality Technology Leaders at HTNG's European Event About Front-desk Bypass Solutions / November 2011

Self-Service = More Service with Mobile Key by OpenWays; Hospitality industry's leading provider of front-desk bypass solutions is equipping mobile-centric travelers with tools that get them to their destination quicker and hoteliers with a means to deliver more services / November 2011

OpenWays Announces Next Generation Mobile Key Apps for Smartphones; Mobile Key Apps now available for ALL smartphone operating systems; Visit OpenWays in Booth #3172 at IH/M&RS Nov. 13-15 in New York / November 2011

OpenWays Introduces 'Mobile Key' for Independent Hotels;To meet the growing demand among non-branded hotels wanting a Mobile Key Front-Desk Bypass Solution, OpenWays is introducing a cost-effective and secure option for Independents that harnesses mobile technologies to reduce costs, improve financials, and drive guest loyalty / October 2011

OpenWays Introduces Mobile Master Key; OpenWays simplifies hotel master key management by harnessing mobile technologies to make all locks 'on line' without costly infrastructure: Visit OpenWays in Booth #3172 at IH/M&RS Nov. 13-15 in New York / October 2011

Delighting Guests Does Not Drive Loyalty; Reducing Their Effort Does; Mobile Key by OpenWays is driving loyalty and brand stickiness by easing check-in/out processes / October 2011

First Impressions Count: Five Things to Set the Scene for Your Guests’ Stay, Make their Arrival More Enjoyable, and Build Loyalty via Convenience and Choice / Andrew Sanders / September 2011

Mobile Key by OpenWays: The 'SMARTER' and 'Greener' Check-In; At HITEC 2011, OpenWays will present -- with Ariane Systems and KABA® Saflok™ -- the 'SMARTEST' check-in solution deployed TODAY! / June 2011

OpenWays Unveils its Next Generation Door Lock Upgrade Module for Mobile Key Front Desk Bypass Service / June 2011

OpenWays and KABA Unveil All-In-One Saflok RFID Lock with Factory-Integrated OpenWays Mobile Key / June 2011

Can Self Service Mean More Service? YES! With OpenWays' Mobile Key / May 2011

Offering Self-Service Options is Key to Hospitality Loyalty; OpenWays is the 'Mobile' Key to Making it Happen / January 2011

iPhone 5 will be Compatible with OpenWays CAC™; All next generation smartphones, including the iPhone 5, Google Android Phones, Windows 7 Mobile Phones, Nokia C7 and N8 Smartphones or Next Generation Blackberry's will be able to operate the OpenWays Crypto Acoustic Credential™ / November 2010

OpenWays: Check In Today All the Way to Your Room Using 'Your' Cell Phone, ANY Model and ANY Carrier / November 2010

Hotel Technology Veteran Andrew Sanders Joins OpenWays as VP Business Development / November 2010

Mobile-Key Platform Displayed at IHMRS Aiding in National Industry GREEN Efforts; There are no key-cards greener than the OpenWays Crypto Acoustic Data Credential that allows hotel guests to check in to their rooms via mobile phone / October 2010

"CHECK IN YOUR WAY" OpenWays Launches New Campaign to Aid Hotels' Mobile Marketing Initiatives / October 2010

OpenWays Mobile Application is Live at a Holiday Inn and Holiday Inn Express Hotel; The world's first mobile front desk bypass solution is up and running at two IHG properties / September 2010

Aitor Agueda Joins OpenWays as VP of R&D; Twenty-five year hospitality and security systems veteran instrumental in designing the most installed and successful electronic-locking systems in North America joins OpenWays to lead R&D efforts; Maurizio Zama promoted to Chief Operating Officer / September 2010

OpenWays Cell Phone Based Front Desk Bypass Solution is Adding to the Business Traveler Experience; HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk; Company answers new questions posed at the premier technology event / July 2010

Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010

OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010

OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010

OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010

ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010

OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010

OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010

100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009

4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009

OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009
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