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Oberoi Hotels & Resorts Rated #1 In Guest Satisfaction For 2011

Rebounding Economy Boosts Customer Service Levels Across Industry

 
-- Market Metrix Announces Annual 2011 Hospitality Index Results --

 
LARKSPUR, Calif. – March 01, 2012 – Guest satisfaction with hotels improved in 2011 over the prior year (+1.2 to 84.5) due in part to improved hotel performance and the positive industry outlook.  The largest gains occurred among luxury hotels (+2.9 to 88.8) while Midscale (w/o F&B) hotels posted the biggest decline (-0.3 to 83.5) compared to the previous year.  Oberoi Hotels and Resorts posted the top customer satisfaction score among all hotel brands in 2011 (96.8).  Encore (+1.2 to 89.8) received the highest evaluations among casino customers.
 
With more hiring and the return of some guest services, nearly every sector of the hospitality industry posted better service scores last year.  Employee related areas showed the biggest gains compared to the prior year (Friendliness Front Desk +2.0 to 88.6, Can do attitude +1.6 to 85.5).  Higher guest emotion scores (+1.0 to 79.0) also reflected improved guest service (e.g., Comfortable +1.7 to 85.4 and Welcome +1.7 to 86.0).  Affinia Hotels showed the largest gain of any single brand (+9.7 to 94.0) in the Service category.  Service scores for luxury hotels soared (+3.1 to 86.4) with Baglioni Hotels (+8.8 to 94.4) and Taj Hotels (+5.8 to 90.2) showing big gains in this segment.  The only segment to show a decline in service scores were Upscale Casinos (-0.2 to 83.8).
 
Performance across the Hotel Industry
Luxury hotels received the highest satisfaction scores (-0.2 to 88.8) led by Oberoi Hotels and Resorts (96.8).  Upper Midscale hotels also did well (+2.3 to 84.1) with TownPlace Suites (+2.4 to 88.1) and Holiday Inn Hotels & Resorts (+1.1 to 83.0) posting the biggest gains in customer satisfaction compared to a year earlier.
 
Among Casinos, customer satisfaction improved (+0.5 to 83.6) with South Point Hotel Casino (88.4) receiving the top score.  Tropicana Resort and Casino Las Vegas (+6.2 to 88.0) showed a dramatic improvement over the prior year.  Customer satisfaction among Upscale Casinos was down slightly (-0.2 to 84.2) with Encore Casino (89.8) receiving the highest evaluations from guests.  Among Upscale Casinos, Las Vegas Hilton (+2.5 to 81.7) posted the biggest gain compared to last year. 

Market Metrix Hospitality Index 2011 Winners

WINNER


SEGMENT

Hotels


 

 

 

Oberoi Hotels and Resorts

96.8

Luxury


Affinia Hotels

93.4

Upper Upscale

Outrigger Hotels and Resorts

92.7

Upscale


Drury Inns

91.2

Upper Midscale

Wingate Inns

87.8

Midscale

Microtel Inns & Suites

85.1

Economy




Casinos:  Hotel Experience

 

 

Encore Casino

89.8

Upscale casino

South Point Hotel Casino Spa

88.4

Casino






Casinos:  Gaming Experience

 

 

Mohegan Sun

82.9

Upscale casino

Orleans

84.4

Casino






Web Sites

 

 

 

Staybridge

87.7

Hotel Brand Web Site


AOL Proprietary Travel                                            

80.6

Hotel Travel Web Site




Timeshare

 

 

 

Disney Vacation Club

88.3

Timeshare Accommodations

About MMHI
Based on 35,000 customer interviews conducted each quarter, the Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today.  Our annual MMHI Awards are coveted by lodging and travel enterprises around the world.  These benchmarks, delivered through our flagship product Customer Metrix™, enable Market Metrix clients  to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10% and other classifications.   The MMHI is also available by subscription.
 
About Market Metrix
Market Metrix provides the leading guest and employee feedback systems to the worldwide hospitality industry.  With award-winning research and powerful technology, Market Metrix helps clients make the right business decisions.  Our Software-as-a-Service (SaaS) products are used by more hospitality companies than any other, supporting thousands of businesses in 70+ countries.  Market Metrix has been helping hospitality companies turn feedback into performance since 1996.  For more information, visit www.marketmetrix.com.
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Contact: 

Michael Pharis
Market Metrix
mpharis@marketmetrix.com
415-721.1300 x315

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Also See: Peninsula Hotels Rated #1 in Guest Satisfaction For Q3 2011; Price Sensitivity of Guests on the Rise, Especially for Casinos and Luxury Hotels; Market Metrix Announces Third Quarter 2011 Hospitality Index Results / November 2011

Market Metrix Announces Second Quarter 2011 Hospitality Index Results; Jumeirah Hotels & Resorts Rated #1 in Guest Satisfaction for Q2 2011; More Guests Joining and Using Hotel Loyalty Programs, Especially 'Elite' Levels / August 2011

Starwood's The Luxury Collection Rated #1 In Guest Satisfaction For Q1 2011 Caesars Palace Las Vegas Provides Best "Casino Experience"; Market Metrix Announces First Quarter 2011 Hospitality Index Results / June 2011

Upscale Hotels Deliver Best Value; Sandals Resorts Rated #1 In Guest Satisfaction For 2010: Market Metrix Announces Annual 2010 Hospitality Index Results / February 2011

Market Metrix Announces Third Quarter 2010 Hospitality Index Results; Meeting & event satisfaction improves at Casinos: Outrigger Hotels and Resorts shine, outpace luxury hotels / November 2010

Hotel Satisfaction Takes Off, Airline Satisfaction Plummets; Drury Hotels Rated #1 in Guest Satisfaction / Market Metrix Announces First Quarter 2010 Hospitality Index Results / May 2010

Hotel Satisfaction Takes Off, Airline Satisfaction Plummets; Drury Hotels Rated #1 in Guest Satisfaction / Market Metrix Announces First Quarter 2010 Hospitality Index Results / May 2010

Loyalty Programs Deliver More Hotel Guests; Oberoi Hotels and Resorts Rated #1 in Guest Satisfaction for 2009 --Market Metrix Announces Annual 2009 Hospitality Index Results / February 2010
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