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Improve Guest Experience with Responsive Design Email Marketing


Libra OnDemand announces 'Responsive Design' email marketing for the hospitality industry,
with customized displays on mobile and tablet devices.


   
Celebration, FL - March 19, 2012 – Many websites now auto-detect mobile devices, including smartphones and tablets, displaying appropriately formatted versions of a given web page. This process of content negotiation makes for a better user experience when viewing web content, however only when that information is embedded into a web page. So, what about emails?
 
With the continued surge in usage of mobile devices, more than 80% of hospitality consumers, including hotel, restaurant, and entertainment venue guests, now check email inboxes on smartphones and tablet devices. The vast majority of marketing and transactional emails that guests receive on these devices are not formatted correctly for screen size and contribute to a poor experience…until now.
 
Libra OnDemand is proud to announce that as part of its expanded New Media Hospitality offerings, it can now create and launch “responsive design” email campaigns - emails that will automatically be formatted to fit the screen of the each device. Historically, pre and post stay communications, such as confirmation, pre-arrival, thank you and survey requests that hotels and resorts send out, have elevated formatting and are often challenging, if not impossible, to read on mobile and tablet devices. With this new leading edge capability, guests and travelers that check their email on their mobile devices will automatically be served a correctly formatted and designed email. No more scrolling, squashing, shrinking or pulling the design in order to read the email. The design will be perfectly and properly formatted, “responsive” for that specific user experience.
 
According to Gregg Hopkins, President of Libra OnDemand, “We are only scratching the surface here.  Hospitality organizations with strict branding and creative needs no longer have to rely on text based content in order to communicate with their guests via email. They can be as elaborate as they desire. Our current resort customers have inquired and we have ‘responded’.”

Follow the link to view:

Responsive Design Email Marketing Examples


About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Relationship Management (HRM) system provides a suite of subscription based, easy to use, web applications: CRM & Analytics; Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). Libra OnDemand is a division of Newmarket International, Inc. (www.newmarketinc.com). For further information contact Eric Oppegaard at eoppegaard@libraondemand.com or +1 407 412 9296 x1429.
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Contact:

Eric Oppegaard
Tel: +1 407 412 9296 x 1429
Mobile: +1 203 936 7743
eoppegaard@libraondemand.com
www.libraondemand.com

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