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Interstate Hotels & Resorts Unveils New Logo and Website
as Part of Global Rebranding Initiative
 
ARLINGTON, Va., March 21, 2012—Interstate Hotels & Resorts (www.interstatehotels.com) has unveiled its new global corporate identity, logo and website.  The new imaging was revealed internally to the Company’s 1,200 corporate and hotel leadership teams at its Global Leadership Conference last week.  The rebranding initiative was undertaken to better communicate the Company’s position as the only large-scale, U.S.-based hotel management company with a global footprint.

“The new Interstate Hotels & Resorts’ identity reflects and unites our global reach, strength, world-class operations and leadership position in the industry,” said Jim Abrahamson, Interstate’s chief executive officer.  “We hold a unique position in our industry that separates us from our competitors.  The new logo graphically expresses our brand strategy, vision and mission to internal and external audiences and serves to integrate a consistent brand in all regions across the globe.”



The new logo features a stylized globe with an “I” in the center.  The logo pallette features a dark vibrant blue and distinguished dark gray against a white background.  The logo will be deployed along with the company’s positioning statement,  “Our Experience, Your Success,” that capsulizes the company’s proficency, depth, personalized attention, and proprietary systems which drive results for owners.  Each region where Interstate operates will have its own version of the logo, including Russia, China, India and Europe.

Along with a new logo, Interstate has launched a new website, www.interstatehotels.com ,  resulting in a refreshed design that expresses the Company’s rebranding and positioning strategy, with an enhanced focus on Interstate’s worldwide hotel management resources, depth of experience, and the advantages of Interstate management services to owners and developers.

About Interstate Hotels & Resorts
Interstate Hotels & Resorts, Inc., a wholly-owned subsidiary of a 50/50 joint venture between subsidiaries of Thayer Lodging and Jin Jiang, is the largest and leading U.S.-based global hotel management company, operating branded full- and select-service hotels and resorts, conference centers and independent hotels worldwide.  Interstate and its affiliates manage and/or have ownership interests in nearly 400 hotels with more than 70,000 rooms in North America, Europe and Asia-Pacific.  The Company has ownership in 58 of those hotels, including six wholly owned hotels.  In addition, Interstate has executed agreements to manage 36 hotels with over 6,500 rooms under construction or development throughout the world. The company’s global management platforms provide owners and developers a successful combination of large-scale resources, international expertise, owner and brand relations, and comprehensive world-class operations.

For more information, visit www.interstatehotels.com. Connect with Interstate at www.linkedin.com/company/interstate-hotels-&-resorts, www.facebook.com/InterstateHotels, and http://jobs.interstatehotels.com.
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Contact:

Chris Daly, Jerry Daly
Media
Daly Gray, Inc.
(703) 435-6293
chris@dalygray.com




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Also See: Shanghai Jin Cang Mandarin Hotel Ltd. Selects Interstate China, a Joint Venture Between Interstate Hotels & Resorts and Jin Jiang Hotels, to Manage Shanghai’s 514-room JC Mandarin Hotel / March 2012

Interstate China Hotels & Resorts to Manage the 850-room DoubleTree by Hilton Shanghai-Pudong in China Owned by Shanghai Jin Jiang International Hotels / February 2012

Mosaic Company Selects Interstate Hotels & Resorts to Manage its 228-room Streamsong Resort Project Under Development in Central Florida / February 2012

Interstate Hotels & Resorts Acquires the 300-room Crowne Plaza Columbus North Hotel in Ohio Through a Joint Venture with Waramaug Hospitality; Hotel to Undergo $5.25 Million Dollar Renovation / January 2012

Interstate Hotels & Resorts Assumes Management of the 473-room Pheasant Run Resort in St. Charles, Illinois / January 2012

Interstate Hotels & Resorts Assumes Management of the 122-room Holiday Inn Express & Suites in Montrose, Colorado; Property Recently Acquired by an Affiliate of Blue Cougar Investments / January 2012

Interstate Hotels Completing Multi-Million Dollar Renovation of the 329-room Hilton Concord Hotel in Concord, California; The Project, Incorporating Environmental and Sustainable Systems, is Scheduled for Early 2012 Completion / December 2011

Jim Abrahamson Transitions to CEO of Interstate Hotels & Resorts; Senior Leadership Team Appointed with Ted Knighton as COO / November 2011

Interstate Hotels & Resorts Executes Agreement to Manage the 136-room Four Points by Sheraton Kecskemét in Hungary to Open in 2013 / November 2011

Max Ng Appointed as Senior Vice President of Development for Interstate China Hotels & Resorts, an Interstate Hotels and Jin Jiang International Hotels Joint Venture / November 2011

Interstate Hotels & Resorts and JHM Hotels Joint Venture to Manage the 120-room New-build Ramada Hotel in Alleppey, Kerala, India / November 2011

Noble Investment Group and Interstate Hotels & Resorts Form New Dedicated Hotel Management Platform; Interstate Acquires Noble Management Group, Will Now Operate as Noble-Interstate Management Group / November 2011

Interstate Hotels & Resorts Enters JV with Netherlands-based TVHG Budget Group Beheer BV to Develop a Nine-hotel Portfolio in the Netherlands / September 2011

PURE Allergy Friendly Rooms to be Featured in Six Cleveland, Ohio Area Residence Inn by Marriott Properties Managed by Interstate Hotels & Resorts / August 2011

Interstate Hotels & Resorts in a Joint Venture with JHM Hotels to Operate Two New Hotels in India, the 63-room Rajasthali Resort & Spa in Jaipur and the 145-room Ramada Amritsar in Amritsar / July 2011

Interstate Hotels & Resorts Completes Multi-Million Dollar Renovation of the 390-room Houston Marriott North in Texas / July 2011

Interstate Hotels & Resorts Appoints Emily Boling Lynn as Vice President, Global Sales and Strategic Accounts / July 2011

Interstate Hotels & Resorts Executes Agreements with NBB-Development to Manage Six Hotels in Sochi, Russia, Site of 2014 Winter Olympics / July 2011

Interstate Hotels & Resorts Names Julie Pangelinan Chief Financial Officer / July 2011

Jim Abrahamson Appointed as President and COO of Interstate Hotels & Resorts / June 2011

Interstate Hotels & Resorts Assumes Management of Homewood Suites Jackson-Ridgeland in Mississippi and the Staybridge Suites Denver Cherry Creek in Colorado Increasing to 67 the Number of Hotels Managed for Summit Hotel Properties / May 2011

Interstate Hotels & Resorts Opens the 88-room Four Points by Sheraton Long Island City/Queensboro Bridge Hotel in Queens, New York, Owned by 39th Ave Holding LLC / May 2011

Interstate Hotels & Resorts Assumes Management of 30-hotel Portfolio, Comprising 4,060 rooms, Owned by Inland American Real Estate Trust; Portfolio Now Includes 337 Properties / April 2011

Interstate Hotels & Resorts Acquires 262-room Sheraton Denver Tech Center in a Joint Venture with Waramaug Hospitality; Will Begin $5.75 Million Renovation / February 2011

Senior Management Team Appointed for Interstate China, an Interstate Hotels & Resorts Joint Venture with Shanghai Jin Jiang International Hotels / February 2011

Interstate Hotels & Resorts Assumes Management of Summit Hotel Properties’ 65-hotel Portfolio / February 2011

BTW Hotel Holdings, LLC Selects Interstate Hotels & Resorts to Manage the Comfort Inn Manhattan Bridge in New York City / February 2011

Inland American Lodging Advisor & IHG Open the Crowne Plaza Charleston Airport Convention Center in Charleston, South Carolina, Following $13 million Renovation and Conversion from a Quality Inn & Suites; Property Managed by Interstate Hotels & Resorts / January 2011

The Hilton Lexington/Downtown Appoints 3 Execs Including Emily Boling Lynn to Director of Sales & Marketing / June 2010

Interstate Hotels & Resorts Named to Manage Freestyle Park Resort Hotel in Moscow; Futuristic Resort to Feature Indoor Ski Slope, Entertainment, Retail, Movies, Restaurants / November 2008

Interstate Hotels & Resorts Opens Hilton Moscow Leningradskaya Hotel; First Hilton Brand Hotel in Russia's Capital City / August 2008

Interstate Hotels & Resorts Appoints Three Vice Presidents to Head Up Moscow Operations / February 2007

Interstate Hotels & Resorts Promotes Ted Knighton to President, Hotel Operations / June 2006
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