Lausanne, Switzerland - March 21, 2012 - Researchers at the Ecole hôtelière de Lausanne studying the role of General Managers launch survery to gather data.

Much is said about how the hotel General Manager’s job has changed – and continues to change – as a result of developments such as institutional ownership, asset management, the prevalence of hotel management companies and their standard operating procedures.  But how are these developments really changing the job of the GM? And are these changes identical in different parts of the world? In different hotel segments?  In chain versus independent hotels?  Demian Hodari, professor of Strategic Management at the Ecole hôtelière de Lausanne and a former GM himself, is now in the 2nd year of a multi-year study of hotel General Managers and is seeking to answer these and other questions about the GM’s role and responsibilities.  Together with research student Dushyant Nath, they are currently requesting that hotel General Managers (particularly those in the budget, economy and mid-scale segments) take 10 minutes of their time to complete a short survey about their roles and responsibilities, the results of which will be provided to all respondents (if they wish) and also published in both academic and industry journals.  All answers are anonymous and cannot be traced back to you or your company.

Link: http://www.surveymonkey.com/s/2012_GeneralManagerSurvey

On behalf of the researchers we would like to thank you for your time and contribution.