Melbourne, Australia March 14th, 2012 — On the heels of launching six new bath and body care hotel collections, Concept Amenities, the global leader in the manufacture and supply of environmentally responsible guest amenities, announced today the launch of their vibrant new website as part of their Corporate re-branding efforts.

 
Clean and minimalist in design, www.conceptamenities.com  is fast, elegant and packed with essential information to ensure the most effective communication with hotels, distributors, the media and consumers alike. Easy to navigate, the functionality provides a streamlined user-friendly experience for visitors with access to the specific information they seek immediately.
 
The new site is divided into eight main sections: STORY, LUXURY, CLASSIC, CUSTOM, ENVIRONMENT, MEDIA, ENQUIRIES and SUPPORT.  Visitors will find detailed information about the products under two distinct categories – LUXURY and CLASSIC. Each brand features beautiful photography with detailed information about the brand and images covering each item that is available in each individual range.
 
“One of the truly unique features our website offers is the addition of video content in all key areas”, explains Michael Matulick, CEO at Concept Amenities. “This enables us to supply rich content, in an easy to view format, which shares with our visitors who we are, our capabilities, strengths and industry leadership as well as our great brands.”
 
The innovative new site also serves as a bold reaffirmation of the company’s enduring values and commitment to planet stewardship. “We are relentless about making this a better world,” Matulick insists. “We actively champion causes that truly help mankind and the environment because we prefer positive action to simply espousing feel-good theories.”
 
To experience Concept Amenities new innovative website and see their exciting new branded products, visit www.conceptamenities.com.
 


About Concept Amenities
Celebrating three decades of excellence, Concept Amenities prides itself prides itself as a highly respected and recognised world leader in the supply of naturally better guest amenities that deliver on quality, luxury, style and environmental solutions. Our expertise in all areas from design and formulation through to production, dispatch and delivery has helped build long-standing, loyal partnerships with leading hospitality brands across the globe.
 
Mediocrity is not in our vocabulary; we offer a comprehensive range of truly exclusive hotel toiletry collections, each with its own distinctive appeal, that contain the finest formulations created using natural botanical ingredients, sophisticated fragrances and a rich array of organic extracts to truly nourish the skin, body and soul. 
 
Our packaging is ERP—the leading benchmark for Environmentally Responsible Products—which is biodegradable, and recyclable, with a care for the environment.