Coimbatore, January, 2012: Vivanta by Taj, a brand new signature in hospitality, launched its latest offering in Coimbatore. Vivanta by Taj - Surya, Coimbatore is the third Vivanta from the brand in Tamil Nadu and the first outside Chennai. The launch of this property takes the overall portfolio of Vivanta by Taj - Hotels & Resorts to 22.

Speaking on the launch of the new hotel, Mr. Raymond N Bickson, M.D. & C.E.O., Taj Hotels Resorts & Palaces said, "The launch of Vivanta by Taj - Hotels & Resorts heralded a new chapter in the 108 year history of the Taj. This brand is a testament to the dynamism and innovation that the Taj is renowned for. It supports the company's objective of achieving growth through domestic dominance. The mix of work and play; a stylish urban oasis is what Vivanta by Taj - Surya would bring to the city of Coimbatore."

Ms. Deepa Misra Harris, Senior Vice President, Sales & Marketing, Taj Hotels Resorts and Palaces said, "With the launch of Vivanta by Taj - Surya, Coimbatore we have expanded our footprint in Tamil Nadu. The name 'Vivanta' draws inspiration from the term 'bon vivant', signifying sophistication and appreciation for the good things in life as well as from the attributes of vividness and vivacity. The brand exudes style and a strong sense of living life to the full. Designed to deliver vibrant experiences to its guests, Vivanta by Taj Hotels & Resorts is a brand with a contemporary, energetic and vivacious twist."

Speaking on the launch of the hotel,Mr. Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj - Hotels & Resorts said, "We are very happy to be present in Coimbatore. The Vivanta brand is growing at a rapid pace. Vivanta by Taj - Surya, Coimbatore is the third Vivanta property to be launched in the last one year. The mix of work and play; a stylish urban oasis is what Vivanta by Taj - Surya would bring to the city of Coimbatore With its strategic location and the Vivanta brand features, this hotel is for the global traveller looking for a unique and contemporary experience."

Located on the elite Race Course Road, Vivanta by Taj - Surya, Coimbatore is the preferred address for stylish and contemporary hospitality in the city. The design ensemble is an ode to the warmth of Surya, the sun. This cutting-edge business hotel, with state-of-the-art conferencing and fully-wired meeting facilities, caters to the discerning business travellers. Its proximity to the airport and railway station also makes it suitable for transient leisure guests.

Vivanta by Taj - Surya, Coimbatore comprises 180 rooms including Superior Charm, Deluxe Delight, Premium Indulgence, Deluxe Allure Suites and a lavish Presidential Suite - Nirvana. The spacious Deluxe Delight rooms have a private sit-out, in close proximity to the stunning pool. The luxurious Presidential Suite, perched on the 9th floor, consists of a large dining area, kitchenette and elegantly-appointed bathrooms, and has an infinity view of city's skyline.

The hotel will be a delight for gastronauts and gourmands with its distinctive restaurants and a stylish bar.

The all-day dining restaurant 'Latitude'features display cooking, a juice bar, full buffet offerings and a large selection of imported wines in full height, see-through temperature controlled displays. Floor to ceiling windows on two sides offer views and allow natural light to flood the interiors highlighting the rich wood flooring. A large outdoor dining terrace allows guests to take advantage of the climate in the cooler months of the year.

'Red Pearl' is a fine dining restaurant offering Schezwan cuisine in very a modern yet elemental surrounding using natural material such as slate and wood floors, wood slate walls and ceilings, and rich, dry stacked stone walls that all appear to have been assembled by hand. Led by Zhaiwei Dong from China, the highlight of this restaurant is the dimsum trolley that travels table-to-table to serve them piping hot, just as they are meant to be!

'Tease'is a high-energy bar offering a fine selection of single malts and signature cocktails. The menu comprises tapas, sushi and Indian favourites to reflect the cosmopolitan flavour of the city.

Vivanta by Taj - Surya, Coimbatore has five well-defined meeting spaces to offer guests the convenience of conferencing with state-of-the-art technology. Continuing with the theme of sunlit warmth, the interiors of the grand ballroom - Tango - and other meeting facilities are a warm palette of rich carved wooden doors inscribed with a circular motif and full-length barrel vaulted ceilings finished with a golden tint that soar over 22 feet in height. Tango is sub-divisible into a variety of configurations and features the latest in lighting technology with multiple dimming presets for a variety of moods. With sophisticated sound and audio systems, the space can be custom-tailored for events ranging from elaborate weddings to large business gatherings.

Apart from this, the hotel includes other recreational facilities like The Spa, a 24-hour fitness center and a swimming pool.

Each Vivanta hotel presents signature experiences rooted in local destination cues. These Vivanta Motifs are a representation of the Vivanta philosophy of hospitality with an imaginative twist. During the course of their stay, guests can enjoy a traditional home-cooked Brahmin meal in Palakkad, a scenic 75-minute drive from the hotel. Alternatively, they can visit renowned temples that date back to 1500 AD to immerse in the local culture of the destination.

Coimbatore is the second largest city of Tamil Nadu and one of the fastest growing cities in India. With more than 25,000 small, medium and large industries, its primary industries are engineering and textiles. Coimbatore is called the 'Manchester of South India' due to its extensive textile industry, fed by the surrounding cotton fields. It is an emerging business hub and houses several key IT companies, world-class healthcare setups and technical educational institutions. Coimbatore is also the largest non-metro city for e-commerce in South India and one of the major Gold jewellery manufacturing hubs.

Coimbatore is situated in the west of Tamil Nadu, bordering the state of Kerala. It is surrounded by the Western Ghats mountain range on the West and North, with reserve forests and the Nilgiri Biosphere Reserve on the northern side. The Noyyal River runs through Coimbatore. Its proximity to the hill stations of Ooty, Coonoor and Valparai makes it an attractive tourist destination throughout the year.

Vivanta by Taj - Surya, Coimbatore amalgamates work with leisure. The hotel is poised to appeal to various genres of guests looking for differentiated experiences.