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SkyWire Media, Inc. enters into agreement with KeyLime Cove Indoor Waterpark
Resort for PMS and POS integration and Mobile Marketing


     
Las Vegas, NV (January 12, 2012)SkyWire® Media, Inc., a global SMS text marketer,  Mobile content enabler and Mobile Application Development company, announces a strategic partnership with KeyLime Cove® , a world class, award winning,  tropical themed waterpark resort and family fun spot that offers a complete year-round resort vacation experience.

KeyLime Cove has selected the SkyWire Media Rooms Connect™ solution to provide a rooms ready alert and marketing Opt-in service to guests at their popular resort, located just north of Chicago in Gurnee, Illinois. This service will allow early arriving guests to do a partial check in while they wait for their room to become available.  An SMS text message will automatically notify the guest when the room enters a “Ready” status in their PMS (Property Management System).

“We are pleased to partner with SkyWire Media to provide our guests with convenient notifications on their smartphones,” said Dale McFarland, general manager of KeyLime Cove. “Although our check in time is 4 p.m., we have always invited guests to arrive as early as 1 p.m. on the day of their arrival to start enjoying the resort. The new “Ready” status allows guests an added convenience of knowing the exact time their room is available.”

KeyLime Cove has also selected Mobile Connect™ and Coupon Connect™ which features SkyWire’s patented mobile SMS and viral technology of event based triggers.  The “Rooms Ready” message triggers the arrival of new mobile offers to the guest for redemption in:  waterpark, retail, spa or food and beverage outlets.  After the guest checks out, additional offers can be sent when they Opt-in to receive them. These enterprise offers are integrated with their POS (Point Of Sale) system which closes the loop for marketing, provides detailed accounting for finance and helps prevent fraud. “Our patented event based triggers allow our clients to segment, target, and market to the guests onsite” Commented Thomas Castleberry, Chief Operating Officer at SkyWire Media, Inc., “This level of engagement with the property allows the brand to stimulate and capture more revenue through mobile marketing solutions.”

The Mobile Connect™ Product Suite provides seamless integration to:  POS terminals, property management systems, guest tracking and customer resource management databases. Armed with the capability to create mobile triggered events, advantaged enterprises can auto-schedule messages to be sent out to specific segmented databases of targeted customers based on specific time frames and other individual designated preferences.

Additionally, KeyLime Cove has selected Table Connect™, a restaurant table wait management tool. Now, a variety of food and beverage locations on the property can alert guests when their table is ready for them to be seated.  The Paradise Mist Spa™, located on the main floor, with a private entrance for local and non-hotel guests to use, will also be able to utilize this mobile paging system to alert guests when their treatment room is available.

About SkyWire® Media
-- (www.skywiremedia.com) -- SkyWire Media, Inc. develops integrated, mobile-centric applications allowing hospitality service providers to reach customers via real-time SMS text messaging. SkyWire Media’s Mobile Connect™ Product Suite is designed to reduce marketing costs, generate revenue and enhance guest service. Mobile Connects™ modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also develops Mobile Applications and provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, text ‘SKYWIRE’ to 56242, visit them on the web at www.skywiremedia.com or contact a sales representative at (866)-514-5888.       
 
About KeyLime Cove Indoor Water Resort -- KeyLime Cove is an island-inspired family vacation destination less than an hour drive from Chicago and Milwaukee. As The Official Resort of Six Flags Great America, the year-round resort features 414 suites and staterooms and offers a complete family vacation without ever leaving the property. Created to be an American coastal experience just a short drive from home, the resort’s entertainment and amenities include a 65,000 square-foot, 82-degree tropical-themed waterpark; 8,000 square-foot arcade; multiple restaurants including D.W. Anderson’s Eatery and Ice Cream Parlor and The Crazy Toucan Margarita Grille with live entertainment; Paradise Mist Spa; The Enchanted Lagoon Kids Spa; and 6,000 square feet of banquet and meeting space. An abundance of fun is found around every corner, including the uniquely themed interior, arts, crafts, interactive festivities, shops and street vendors. For reservations, visit keylimecove.com.
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Contact:

Lisa Pankratz
 SkyWire® Media, Inc.
  702.515.7472 Ext. 120
 LPankratz@skywiremedia.com

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Also See: SkyWire Media, Inc. enters into agreement with JC Resorts for Mobile Hotel Check-In Alerts and Mobile Marketing / June 2011

SkyWire Media, Inc. is Awarded Patent on Mobile Offers, Coupons, Trigger Events and Viral Messages / June 2011

Former Hard Rock Technology Executive Joins SkyWire Media, Inc. / March 2011

SkyWire Media, Inc. Appoints New Marketing Director / March 2011

SkyWire Media Builds Management Team with Appointment of New Chief Financial Officer / February 2011

SkyWire Media, Inc. Partners With Boyd Gaming to Provide Mobile Marketing Solution for B Connected® / January 2011

SkyWire Media, Inc. Acquires Intellectual Property Assets of Intermagine / January 2011

Former MICROS Executive Joins Mobile Content Provider; SkyWire Media, Inc. Names Thomas Castleberry Executive Vice President and COO / October 2010

SkyWire Media® Partners with Hard Rock Hotel & Casino for SMS Text Marketing Initiative / September 2010
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