DALLAS, January 12, 2012 – Room Key,
the new hotel search venture owned by six of the world’s leading hotel
companies, today announced that Best Western International has signed
on to join Roomkey.com as its inaugural commercial partner.
Room Key, founded by Choice Hotels International (NYSE: CHH), Hilton
Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels
Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham
Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or
their respective affiliates, announced its launch on January 11, 2011.
The Company’s online hotel search engine, Roomkey.com, provides
travelers with a tailored hotel shopping experience through an
uncluttered and trustworthy site. It will give consumers confidence
that they have made the right choice by providing accurate hotel
information straight from the source. From searching through to booking
directly with the hotel, Roomkey.com enables consumers to search, book
and relax.
John F. Davis III, Chief Executive Officer of Room Key commented, “We
are thrilled to welcome Best Western and its 4,000 hotels to Room Key
as our inaugural commercial partner. We were confident that this
venture would hit the ground running, and the early addition of Best
Western underscores the significant benefits that this innovative
resource provides to both consumers and our hotel partners’ owners and
franchisees. We look forward to continuing to build scale quickly with
the addition of other large, small and independent hotel companies in
the coming months.”
Room Key welcomes other industry participants to join as commercial
partners and benefit from its new, cost-effective booking channel.
About Room Key
Room Key is a new venture that has
developed an innovative online hotel search engine, Roomkey.com, which
provides the simplicity, transparency and breadth of choice consumers
expect from a search engine, while delivering the flexibility, accuracy
and assurance consumers expect from the hospitality industry. Room Key
was founded by six of the world’s leading hotel companies – Choice
Hotels International, Hilton Worldwide, Hyatt Hotels Corporation,
InterContinental Hotels Group, Marriott International and Wyndham Hotel
Group – and is led by a highly regarded management team.