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Mobile Key by OpenWays Named 'Top Innovation' by Lodging Magazine
 
Hospitality's first mobile solution that allows guests to head straight to their room upon arrival
and use any existing cell phone as a room key is acknowledged for its ability to 'help ease operations,'
'improve the guest experience,' and 'increase productivity for hotels'



Chicago — January 6, 2011 — Mobile Key by OpenWays was recently recognized by Lodging magazine as an innovation that is "poised to make a splash in hospitality." As the official magazine of the American Hotel & Lodging Assn., Lodging examines critical trends and state-of-the-art solutions being used by leading lodging executives. As part of its 2011 Innovation Showcase, Mobile Key by OpenWays was hailed for its ability to "allow hotel guests to use their mobile phone if they want to bypass the front desk check-in procedure and get straight into their rooms. The technology adapts existing, or is integrated with new, electronic locking systems and is compatible with the major locks installed today."

"We are delighted to be recognized by Lodging magazine as a technology innovator that today is impacting the hotel experience and setting a new trend for getting guests to their rooms more directly," said Pascal Metivier, OpenWays founder and CEO. "From all indications, only offering the traditional check-in process is quickly becoming passé.  More and more travelers don't want to be forced to wait in lines when they arrive at a hotel just to get a plastic key-card when they don’t really have to. Mobility has become the ultimate self-service technology, and as long as a hotel guest has a mobile phone, he or she already has a secure room key, provided that the hotel is equipped with OpenWays. Simply put, Mobile Key by OpenWays is a hotel front-desk bypass solution that lands guests in rooms quicker through the use of any cell phone, as all of the  6+ billion mobile devices in the world can be used as a room key to unlock the guest room door."

With Mobile Key by OpenWays, innovations don't stop at just opening the room door.

"Mobile Key by OpenWays also simplifies hotel Master Key management by harnessing mobile technologies to make all locks 'on line' without the costly infrastructure," Metivier said. "It also enhances a hotel's sustainability program. Because the OpenWays Mobile Key credential is made only of data and not plastic, hotels are eliminating costs originally spent on toxic plastic key cards that frequently end up in landfills and instead are having a positive impact on the environment. The OpenWays Mobile Key is the greenest way on the planet to access a guestroom. In the end, Mobile Key enables staff to enhance the service they provide while making their jobs more interesting, valuable and satisfying."

Mobile Key by OpenWays is available today worldwide to all hotels across all segments, from full-service and luxury to boutique and select service.  In addition, new apps have recently been released that make Mobile Key compatible with ALL smartphone operating systems (including Apple iOS, Android, BlackBerry, Windows Mobile, Windows Phone 7, J2ME, Symbian OS, Brew, MeeGo, and Bada, to run the Mobile Key App). 

Len Vermillion, Lodging magazine Editor in Chief, had this to say: "This year we decided to expand our annual innovator issue to include innovations—products and services that are not only creative, but also address pressing needs within the industry. The editors of Lodging felt that with the growing importance of mobile technology to guest satisfaction and convenience, OpenWays certainly fit the bill. It is a creative way to move the technology of mobile keys forward, giving hotels an added dimension to guest satisfaction and a new means of attracting the ever-important business traveler."



About OpenWays
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 5.8 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email barbw@prproconsulting.com. More information can be found by visiting www.OpenWays.com.

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Contact:

Barb Worcester
PRPRO /OpenWays
Tel: (440) 930-5770
barbw@prproconsulting.com

Andrew Sanders
OpenWays
Tel:  (732) 707-1869
asanders@openways.com



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Also See: OpenWays CEO, Pascal Metivier, Addressed Hospitality Technology Leaders at HTNG's European Event About Front-desk Bypass Solutions / November 2011

Self-Service = More Service with Mobile Key by OpenWays; Hospitality industry's leading provider of front-desk bypass solutions is equipping mobile-centric travelers with tools that get them to their destination quicker and hoteliers with a means to deliver more services / November 2011

OpenWays Announces Next Generation Mobile Key Apps for Smartphones; Mobile Key Apps now available for ALL smartphone operating systems; Visit OpenWays in Booth #3172 at IH/M&RS Nov. 13-15 in New York / November 2011

OpenWays Introduces 'Mobile Key' for Independent Hotels;To meet the growing demand among non-branded hotels wanting a Mobile Key Front-Desk Bypass Solution, OpenWays is introducing a cost-effective and secure option for Independents that harnesses mobile technologies to reduce costs, improve financials, and drive guest loyalty / October 2011

OpenWays Introduces Mobile Master Key; OpenWays simplifies hotel master key management by harnessing mobile technologies to make all locks 'on line' without costly infrastructure: Visit OpenWays in Booth #3172 at IH/M&RS Nov. 13-15 in New York / October 2011

Delighting Guests Does Not Drive Loyalty; Reducing Their Effort Does; Mobile Key by OpenWays is driving loyalty and brand stickiness by easing check-in/out processes / October 2011

First Impressions Count: Five Things to Set the Scene for Your Guests’ Stay, Make their Arrival More Enjoyable, and Build Loyalty via Convenience and Choice / Andrew Sanders / September 2011

Mobile Key by OpenWays: The 'SMARTER' and 'Greener' Check-In; At HITEC 2011, OpenWays will present -- with Ariane Systems and KABA® Saflok™ -- the 'SMARTEST' check-in solution deployed TODAY! / June 2011

OpenWays Unveils its Next Generation Door Lock Upgrade Module for Mobile Key Front Desk Bypass Service / June 2011

OpenWays and KABA Unveil All-In-One Saflok RFID Lock with Factory-Integrated OpenWays Mobile Key / June 2011

Can Self Service Mean More Service? YES! With OpenWays' Mobile Key / May 2011

Offering Self-Service Options is Key to Hospitality Loyalty; OpenWays is the 'Mobile' Key to Making it Happen / January 2011

iPhone 5 will be Compatible with OpenWays CAC™; All next generation smartphones, including the iPhone 5, Google Android Phones, Windows 7 Mobile Phones, Nokia C7 and N8 Smartphones or Next Generation Blackberry's will be able to operate the OpenWays Crypto Acoustic Credential™ / November 2010

OpenWays: Check In Today All the Way to Your Room Using 'Your' Cell Phone, ANY Model and ANY Carrier / November 2010

Hotel Technology Veteran Andrew Sanders Joins OpenWays as VP Business Development / November 2010

Mobile-Key Platform Displayed at IHMRS Aiding in National Industry GREEN Efforts; There are no key-cards greener than the OpenWays Crypto Acoustic Data Credential that allows hotel guests to check in to their rooms via mobile phone / October 2010

"CHECK IN YOUR WAY" OpenWays Launches New Campaign to Aid Hotels' Mobile Marketing Initiatives / October 2010

OpenWays Mobile Application is Live at a Holiday Inn and Holiday Inn Express Hotel; The world's first mobile front desk bypass solution is up and running at two IHG properties / September 2010

Aitor Agueda Joins OpenWays as VP of R&D; Twenty-five year hospitality and security systems veteran instrumental in designing the most installed and successful electronic-locking systems in North America joins OpenWays to lead R&D efforts; Maurizio Zama promoted to Chief Operating Officer / September 2010

OpenWays Cell Phone Based Front Desk Bypass Solution is Adding to the Business Traveler Experience; HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk; Company answers new questions posed at the premier technology event / July 2010

Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010

OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010

OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010

OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010

ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010

OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010

OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010

100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009

4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009

OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009
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