TORONTO, Jan. 12, 2012-- Four Seasons Hotels and Resorts continues to be at the forefront of digital innovation in the luxury travel industry with the introduction of a new, highly experiential global website. The new fourseasons.com offers an immersive and user-friendly experience, combined with rich global content, impactful design and social media integration. Guests can transport themselves to a distinctive Four Seasons destination with just a click .
"Four Seasons has always provided an unparalleled hotel experience, and this level of service and engagement extends into our online presence," says Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts. "The new website anchors our already strong digital presence online, in social media and with the various communities we facilitate."
As the first luxury hotel brand to fully embrace social media, Four Seasons moved digital to the forefront early on with Four Seasons magazine online, the introduction of blogs such as Have Family Will Travel, and a strong presence on social networking sites to suit the ways guests and travel partners communicate. The new Four Seasons website was thoughtfully designed in the same vein, to deliver an immersive and effortless experience tailored to every user. The brand's signature service, locations and experiences are showcased through photo-rich, informative property and destination pages. Key features of fourseasons.com include:
"With nearly 90 properties in 35 countries and more than 50 years in the luxury travel industry, Four Seasons is able to share unique insights into the habits of an important consumer segment," said Helstab. "The inaugural Luxury Trend Report highlights what we have learned about guest expectations in terms of high-tech balanced with high-touch, how they use social media to engage with brands, and other valuable information."
The Four Seasons Luxury Trend Report affirms that luxury consumers are not only embracing, but engaging with new technologies in ways that are changing the face of travel. Some of the insights from the report include:
For more on these topics and further insight, download the full 2012 Four Seasons Luxury Trend Report: The Luxury Consumer in the New Digital World: Then and Now.
In 2012, fourseasons.com will continue to evolve with more multilingual sites and rich video content. For more information about Four Seasons and to see the new website, please visit http://www.fourseasons.com and follow Four Seasons on Twitter or on Facebook.
About Four Seasons Hotels and Resorts
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees - people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. With 86 properties in 35 countries, and more than 50 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit http://press.fourseasons.com.
Manager, Corporate Public Relations
for Four Seasons Hotels and Resorts
for Four Seasons Hotels and Resorts
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Carlson Appointed as Director of Sales and Marketing for 156-key Four
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FitzGibbon, President Worldwide Hotel Operations of Four Seasons Hotels
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