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Rapidly Expanding Soluxe Hospitality Group Taps Trust International’s
Distribution for International Presence


Frankfurt and Singapore –February, 2012 –As Soluxe Hospitality Group, with more than 60 hotels in the Asia/Pacific region, focuses on building its presence in the international market, Soluxe has turned to Trust International’s (Trust) centralized reservation system (CRS) for hotel distribution that is reliable, responsive and fast, with immediate availability of new rates in all distribution channels worldwide.  The addition of Soluxe Hospitality Group as Trust’s first new customer in 2012 further cements Trust’s CRS leadership in Asia, where it currently provides distribution for more than 1,800 properties and operates one of its international call centers. 
 
Soluxe’s hotels and resorts in Asia went live a few days ago on the Trust CRS system, utilizing yourVoyager, Trust’s Internet booking engine (IBE) and Internet distribution system (IDS) channels, the new Trust|Guestbooker, and CRO module for Soluxe’s own reservation offices. Additionally, Soluxe will be using Trust’s interfaces with third party service providers and national and international online travel agencies, Travelsky, Derbysoft, Rakuten, etc., enabling Soluxe to become a one-stop shop.
 
“With a solid foundation in China, Soluxe Hospitality Group’s is expanding strategically with hotels and resorts in international gateway cities and key destinations,” said Bernard Chong, Group General Manager, Soluxe Hospitality Group. “It is vital for Soluxe to have a trusted distribution partner like Trust that can provide the technology, support service, flexibility and vision to facilitate our aggressive growth plans for the future.  Implementing yourVoyager with the latest technology will help Soluxe to attract more hotels and guests worldwide and streamline reservation-related processes both internally and for our guests and business partners.”
 
“We set the bar high at Trust for implementation speed, service levels, flexibility, functionally rich technology, breadth of interfaces, efficiency and a multitude of other areas,” noted Richard Wiegmann, Managing Director, Trust International.  “We have diligently worked to understand and cater to regional and international hoteliers.  This all combines to make us an ideal fit for hoteliers such as Soluxe, who expect and demand the highest calibre products and services.  We’re looking forward to growing globally with them.” 
 
About Soluxe Hospitality Group
Soluxe Hospitality Group (China), a subsidiary of China National Petroleum Corporation (CNPC), was established in November 2007. Under the jurisdiction of hotel management companies, we own and manage taxi companies, travel network, decoration company etc. Currently, we manage more than 60 hotels and resorts comprised of 12 5-star graded hotels & resorts, 15 4-star graded hotels and 35 mid-scale hotels. We also have more than 30 international or domestic travel agencies with total assets of nearly RMB 50 billion. Riding on the strong support of China National Petroleum Corporation, Soluxe Hotels Group has been ranked among China’s 10 largest hotel groups.
 
Soluxe Hospitality Group (Singapore) was established to create a presence in the International market. Primarily focus on expanding its operations beyond the current domestic market in China to swell our capabilities in the international market – spring board from our experiencing rapid growth in Asia.
 
About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.

 
For further information about Trust International please contact:

Trust International Hotel Reservation Services
Marketing Department
Tel: +49(0)69 664 089 1502
info@trustinternational.com
 
Media Contacts:
Julie Shepherd, Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – Julie@accentuatePR.com
 
Christiane Seelgen, Trust International
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com


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