News for the Hospitality Executive |
FARNBOROUGH – February 23, 2012 – SoftBrands today announced that Shearings Holidays, a leading UK tour operator with an extensive property portfolio, has successfully deployed SoftBrands Classic Starlight Property Management System (PMS). Starlight will help standardise and streamline operations across Shearings’ 48 properties, and drive growth by enabling independent and third party bookings. News
“We are not a typical hotel chain,” said Vince Flower, managing director, Shearings Hotels. “Now that we can offer our premium Coast & Country portfolio to travelers via third party websites, we can develop a valuable new line of business. This is not just about increased revenue in the short to medium term, as we can look to develop this business as a separate brand and entity in the long term.” SoftBrands Quote “Identifying and exploiting opportunities for growth is critical for property owners and tour operators alike,” said Wolfgang Emperger, vice president, EMEA, SoftBrands. “But creating new streams of revenue need not be at the expense of a focus on improved efficiency and tighter operations. Indeed, in the current climate, hotel chains and tour operators need to look at both to make substantial improvements to the bottom line and that is exactly what Starlight offers to Shearings.” Additional Resources Note: registration may be required to access online content
SoftBrands, a division of Lawson Software, Inc., is an Infor affiliate with more than 10,000 properties worldwide using its Hotel Management Software Solutions. For more information, please visit www.infor.com/solutions/hospitality/. |
Contact: Dan Barnhardt Infor 678-319-8457 [email protected] |