 ATLANTA - Feb 28, 2012 - SoftBrands today
announced delivery of the latest
version of
Infor10 SoftBrands HMS, an innovative hospitality management system.
Available
both on-premise and in the cloud, the enhanced application includes
Infor10
Workspace, a consumer-grade user experience, coupled with accelerated
mobility
to help agents and housekeepers access critical processes quickly and
easily
while on the go. Additionally, guest experience management and
profitability
continue to be optimized with new localization, compliance and
market-driven
enhancements.
News
- SoftBrands HMS now features the innovative
Workspace interface and mobility enhancements to enable users to
complete tasks
in less time, ultimately giving them more time with their guests:
- Socially
engaged operational management components enable hoteliers to keep pace
with
user generated content and react in real-time for improvements in
reputation
management and social marketing campaign execution. For example,
through
Workspace, users can see comments and rankings on popular travel rating
sites
like TripAdvisor, and take immediate corrective action, as well as
deliver
campaigns and promotions through social media applications like
Facebook and
Twitter.
- In-context
business intelligence enables users to make swift decisions to help
maximize
guest satisfaction. For example, the system will automatically display
in-depth
data analysis about previous stays and guest preferences in the
reservation
screen, enabling the reservation agent to make relevant upsell
offers.
- Enhanced
mobile capabilities enable users to extend operational functionality
for tasks
such as check-in, check-out, housekeeping status updates and more to
mobile
devices.
- Additional enhancements to Infor10 SoftBrands
HMS help ensure compliance for tax requirements, accounting practices
and
localized regulations.
SoftBrands Quote
"Infor10 SoftBrands HMS helps hospitality companies
keep pace with quickly changing consumer expectations and demands. The
Workspace interface takes the experience of the consumer web and
delivers it to
the enterprise, enabling companies to harness the power of in-context
intelligence and social applications to improve guest service and drive
additional sales," said Stewart Applbaum, senior vice president and
general manager, SoftBrands. "Additionally, the localization and
business
process enhancements in this latest version allow customers to deploy
the
product in the regions that they serve and improve their global
operations."
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About SoftBrands
SoftBrands is a division of Lawson Software, Inc., which is
an Infor affiliate. SoftBrands has more than 10,000 properties
worldwide
using its Hotel Management Software Solutions. For more
information, please visit www.infor.com/solutions/hospitality/.
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