February 9, 2012 - Ottawa – The Hotel Association of Canada congratulates Prime Minister Stephen Harper on his success in China over the past several days specifically recognizing the positive steps made with regards to tourism in Canada. The launch of the CTC’s 2012 tourism marketing campaign, the opening of the marketing centre in Beijing and the expansion of an air transport agreement that will increase the flow of people between Canada and China are all positive initiatives to spur tourism growth in Canada.
 
“The HAC commends the Prime Minister and the Minister of Tourism as they continue to demonstrate the leadership follow up and commitment to the Federal Tourism Strategy and recognize tourism as a key component in Canada’s economic recovery” said Tony Pollard, President of the Hotel Association of Canada. “The Canadian tourism industry continues to target the growing Chinese market following Canada officially receiving Approved Destination Status (ADS) from China in 2010. We have welcomed approximately 25 percent more Chinese visitors over the past year making it one of Canada’s most vital inbound tourism markets”.
 
In response to this anticipated high demand the HAC has created Hospitality for Chinese Guests; a paper updating those in the lodging industry with changes in the Chinese inbound market.  .
 
“Our Chinese guests have high hopes and expectations of Canada. We must, therefore, adopt the correct form of tact and diplomacy, and show ourselves to be most welcoming in our hospitality.  In terms of succeeding in our relationships with the Chinese tourists, cultural sensitivity with regard to their needs and expectations plays a key role “ said Tony Pollard. “Aside from having brochures, websites, menus and leaflets translated into Chinese, we must also take into consideration the customs in China, in organizing holiday or leisure activities, as well as in accommodating preferences in meals and in-room décor and amenities”.
 
Approved Destination Status is expected to boost the early rate of travel to Canada from China by up to 50 per cent by 2015 according to the Conference Board of Canada. This will generate $300 million in new tourism revenues for Canada.

About the Hotel Association of Canada
The Hotel Association of Canada is the national voice and resource for the Hotel and Lodging Industry in Canada. For nearly 100 years, it has worked to enhance the prosperity of the Canadian Hotel and Lodging Industry through strong member engagements, effective government advocacy, and the provision of value added programs and services. The Hotel Association represents more than 8,400 hotels, motels and resorts that encompass the $16 billion Canadian hotel industry which employs 284,000 people across Canada. www.hotelassociation.ca.