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Innovative Hotel Technologies Sought for Newest Version
of GUESTROOM 20X

Submission Deadline for Technologies is March 1, 2012

AUSTIN, TEXAS, USA (February 10, 2012) – Hospitality Financial and Technology Professionals (HFTP®) and the GUESTROOM 20X Task Force, a group of hospitality technology leaders and experts, are searching for the latest and near-future technologies for the newest version of GUESTROOM 20X . The 2012 version of GUESTROOM 20X, a special exhibit showcasing the most innovative technologies for the guestroom, debuts at the 2012 Hospitality Industry Technology Exposition and Conference (HITEC®) June 26-28 at the Baltimore Convention Center in Baltimore, Md. USA.

"One of the greatest successes of GUESTROOM 20X is that it has opened dialogue amongst industry professionals on technologies in guestrooms," said Frank Wolfe, CAE, CEO of HFTP. "Technologies in the consumer world are updated at a rapid rate, so GUESTROOM 20X gives the industry a glimpse into how hotels might integrate these cutting-edge products in a seamless way that also elevates the guest experience. And that is an advantage that hospitality professionals do not want to miss."

HFTP is conducting a comprehensive global search for the industry's most innovative technologies. Potential technologies include, but are not limited to, traditional technologies like next-generation televisions, non-traditional technologies like bathroom fixtures, user-friendly technologies like mobile applications and green technologies like energy-saving devices.

Hospitality technology suppliers, consumer technology companies, inventors and others who have a technology product that should be considered for display must apply by Thursday, March 1. You do not have to be a member of HFTP or a current HITEC 2012 exhibitor to participate. Submissions are considered and carefully chosen by the GUESTROOM 20X Task Force.

To submit a technology or for more information, visit the GUESTROOM 20X site or contact the HFTP Meetings & Special Events Department at guestroom20x@hftp.org , (800) 646-4387 or +1 (512) 249-5333 x22.

About GUESTROOM 20X
GUESTROOM 20X is a futuristic guestroom featuring the latest and near-future technologies for the modern hotel room. HFTP produces a new version of the special exhibit every other year. It debuted at HITEC 2006 and has been on display at various trade shows since. Technologies in the exhibit include non-traditional types such as lighting, eco-friendly products, fabrics and furniture, as well as traditional technology such as next-generation televisions, mobile devices, telephones and robots. HFTP has also created a spin-off called Golf20X, which showcases the latest in golf course technologies. Golf 20X will debut at HFTP's 2012 Annual Convention & Tradeshow on October 17-20 in Orlando, Fla.

About HFTP
HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to more than 4,800 members globally including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology ---the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. For more information, visit www.hftp.org

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Contact: 

Katy Walterscheidt
Public Relations & Social Media Manager
Hospitality Financial and Technology Professionals (HFTP)
  11709 Boulder Lane, Ste. 110 | Austin, TX USA 78726-1832
Ph: +1 (512) 249-5333 | (800) 646-4387 (US) x27
Fx: +1 (512) 249-1533
www.hftp.org| www.hitec.org | www.ehtec.eu | www.guestroom20x.org  


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