Frankfurt
- October 17, 2011 – Hoteliers have asked for a fast,
simple-to-use,
intuitive booking engine and Trust International has delivered a brand
new
engine that redefines the entire concept. Trust International (Trust)
on October
18th, launches Trust|GuestBooker,
the booking engine with enhanced design and conversion capabilities,
new
features and other improvements that, until now, have existed only on
hoteliers’
wish lists. Trust will roll out the
system to hoteliers over the upcoming months.
In response to
hotelier requests, Trust|GuestBooker’s new features include:
- Google Map
integration with real time rates and availability,
- full
packaging options,
- built-in
rich multimedia support,
- an
intelligent availability calendar,
- integrated
room upgrades,
- integrated
AB testing
- dedicated
rate and packaging landing pages, and
- hotel and
chain level configuration portal.
“Our customers were
included in every stage of the design and usability requirements for
Trust|GuestBooker,
and we feel our new booking engine sets a whole new usability standard
for the
industry, providing hoteliers with exactly what they’ve been telling us
they
need,” explains Richard Wiegmann, Managing Director, Trust
International. ”With screens designed by interface
specialists and booking steps reviewed by usability experts,
Trust|GuestBooker offers
users a friendlier solution that makes it easier and more efficient for
all
parties involved in the hotel booking process.”
Wiegmann added,
“Trust has made significant investments in its products and technology
to
better serve the constantly evolving hotel and hospitality
industry. Trust|GuestBooker is the first in a series of
new booking products we are rolling out over the next 9 months.
Trust|GuestBooker has
undergone comprehensive usability testing to ensure that the booking
process
is both
intuitive and designed to convert well. The Leading Hotels of the World
was one
of Trust’s customers that participated in the development and testing.
They
defined the following as highlights of the new booking engine for their
properties:
- Hotel can have multiple booking engine designs live
simultaneously enabling co-branding of pages for partners and travel
agents
- Extensive merchandising options, including the ability to
add promotional banners leading to rate or campaign specific landing
pages
- Secure web-based back office enables loading of your own
dynamic packaging, and changing content, design and configuration in
real time
- Shoppers can quickly narrow their search results by using
filters, sorting options by price, rate or room type as well as price
sliders to find the right room and rate combination.
- Lowest rate availability calendar can display details of
actual rate restrictions and can also be displayed for specific rates
- Room upgrades can now be offered to shoppers and linked to
rates or room types so that an upgrade is only offered when it meets
specific rules
- Guests can add multiple room bookings into one reservation
record. Multiple rooms can be booked with different occupancies and
different date ranges, saving the shopper time when building an
itinerary or booking a number of different rooms
- Unlimited images and videos can be displayed in
Trust|GuestBooker against room or rates to ensure the best impression
of the hotel with shoppers
- Improved dynamic packaging allows creation of a date range
for a package to display and also add blackout periods for when you
don't want it to display.
“We have been
impressed with Trust|GuestBooker,” said Jon Londeen, Senior Vice
President
Distribution and Reservations Management, of The Leading Hotels of the
World. “It has absolutely everything we have wanted – and more --
in an
intuitive format. Our member hotels have already started
converting to
the new system and it has been a breeze for them. Simply put, it
is head
and shoulders above the rest.”
A complete overview
of Trust|GuestBooker is available at http://www.trustinternational.com/trustinternational/ibe.htm
or by emailing [email protected].
Meet Trust International in
Singapore at the WIT (Web
in Travel) Conference or at ITB Asia -18th – 20th
October, 2011
About
Trust International Hotel Reservation Services GmbH
 Trust International is one of the world’s leading CRS
providers
and international hospitality partners. Trust’s services and supporting
technologies help hotel chains and hospitality groups support their
sales and
marketing activities with the latest distribution solutions. The range
of
services includes CRS solutions and software, connectivity to all GDS
and IDS
channels, CRO modules, Internet booking engines and third
party
integration to PMS, RMS and CMS systems. Trust International offers the
full
range of CRS-related products such as content management, business
intelligence
and commission payment services.
Via Trust’s own communication centers located in North America,
Europe and The Far East customers in 47 countries are served with
private label
telephone reservation, concierge and telemarketing services.
Established in 1989 Trust International is renowned for its highly
reliable reservation platform, continuous investment in
systems and
delivery of superior customer value.
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