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Trust International Continues Asia Success Story, Launches Chinese yourVoyager CRS
and Hotel Internet Booking Engine at ITB Asia and WIT


Trust Continues International Growth, Making Strong Inroads in Asia


FRANKPORT and SINGAPORE - October 17, 2011 Trust International (Trust) shared news of its continued growth in Asian markets and announced a Chinese version of yourVoyager CRS and a new Hotel Internet Booking Engine (IBE) at ITB Asia, the travel trade show for the Asian market held in conjunction with Web in Travel (WIT).  In the Asian market, Trust reported an 8 percent increase in hotel bookings and a 15 percent increase in the average room rate. 
 
“Trust has had excellent results in the first nine months of the year, and we’re anticipating the remaining year to continue to be strong based on our new business pipeline and growth of existing customers,” states Richard Wiegmann, Managing Director, Trust International.  “We have exciting new products ready to go in response to the positive economic situation in many areas of Asia.” 

Chinese yourVoyager CRS
During the conference, Trust introduced two new products, a Chinese language version of yourVoyager CRS and the new Trust|GuestBooker Hotel Internet Booking Engine (IBE) - (see related press release http://www.trustinternational.com/trustinternational/ibe.htm). 
 
yourVoyager is now available in Chinese, offering its fully customizable, user-friendly CRS to the growing Chinese hotel industry. Trust’s new hotel Internet booking engine, Trust|GuestBooker, allows mobile reservations and has other new features including Google Map integration, full packaging options, built-in media support, an intelligent availability calendar, and integrated room upgrades. 
 
New Partnerships
Trust believes new partnerships and new products will drive the company’s continued success in Asia.  Specifically, regional and local partnerships with TravelSky, the largest provider of information technology services for Chinese airlines and travel industry, have created direct access between Trust’s hotel clients and the massive Chinese travel market. 
 
“Our agreement with Trust enhances the reach of our high-end network, enriches our hotel reservation offerings and will greatly improve the hotel reservation process for Chinese travelers," said Qiang Xue, Vice President, TravelSky. ”More importantly, we will be able to provide our users with the convenience of booking from a larger array of quality hotels. We look forward to working with Trust to develop our international business.”
 
Richard Wiegmann stated, “China is one of the fastest growing online travel markets in the world and we are very excited to offer our hotel clients direct connectivity to TravelSky’s vast agency and airline network.”
 
Trust has also recently formed relationships Derbysoft, a Shanghai-headquartered technology company serving hotels and the hospitality distribution industry, including Rakuten Global Market, which has a strong presence in the Asian travel market.  In addition, a new alliance between Trust International and Google announced in November of last year allows hotels to be listed on Google’s main search or map pages worldwide, with real-time sharing of rates and availability directly from the hoteliers’ web sites as the customer research travel options within Google Maps and Hotelfinder.
 
“We continue to find new ways to offer our hotel clients direct access to international markets through a broad range of sales channels, which is vital to their business today,” notes Wiegmann.  “By combining state-of-the-art technology with best in class service, we can help our hoteliers reach new customers wherever they may be looking for travel information.”
 
Trust’s future plans include connecting with more regional hotel groups and offering its reservation and distribution solutions enabling them to sell rooms via global distribution services (GDSs), call centers and the Internet, as well as their own hotel website. In addition, Trust International expects to soon announce direct connect services to PMS and IDS channels through its partnerships with Wotif, DerbySoft and Travelsky.
 
“We continue to invest in products and services for customers worldwide and specifically for rapidly growing markets, such as Asia,” commented Christine Tan, VP -Sales for Asia, Trust International.  “This has helped us to be the best prepared to respond to the increasing demands of reservations services to hotel groups in this region.”
 
Meet Trust International in Singapore at the WIT (Web in Travel) Conference or at ITB Asia -18th – 20th October, 2011
 
About Trust International Hotel Reservation Services GmbH 
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, CRO modules, Internet booking engines and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in systems and delivery of superior customer value.


 
For further information about Trust International please contact:

Trust International Hotel Reservation Services
Marketing Department
Tel: +49(0)69 664 089 1502
[email protected]
 
Media Contacts:
Julie Shepherd, Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – [email protected]
 
Christiane Seelgen, Trust International
Tel.+49 (0)69 66 40 89 15 03 - [email protected]


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