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Louvre Hotels Group to Expand in Central and Eastern Europe

Aiming to Open 28 Hotels Before 2012 and Work Toward 100 Hotels per Year within Five Years

Warsaw, 29 September 2011 - Dynamic development is pivotal for the French Louvre Hotels Group, the owner of six hotel brands. One of its major aims is to expand in the CEE region including Poland, where its first Golden Tulip brand hotel was opened in Warsaw on 29th September.

Louvre Hotels Group, a new hotel group created in early April 2011 from Louvre Hotels and Golden Tulip Hospitality Group, is the 10th largest hotels group in the world and the 2nd largest in Europe. Since January it has opened 42 hotels, offering a total of over 4,000 rooms. The current aim of the Group is to open a further 28 hotels by the end of 2011. Followed by an expansion to gradually up to 100 hotels per year in five years time.

New openings are central to the strategy of consolidating the Louvre Hotels Group’s presence in countries such as France, the Netherlands, Belgium or Italy, where Louvre Hotels Group is already highly successful. Swift development in new markets, such as India and other Asian countries, Brazil, Africa and the Middle East is also pivotal for the Group. Currently Central and Eastern Europe is one of the major expansion regions that the Group is targeting. In recent months this region has seen the opening of ten new hotels; this development has tripled the number of rooms available on this market.

The Group is planning to open 12 more hotels in the CEE region by the end of 2012. New facilities are already under construction in the Czech Republic, Hungary, and in Poland, to offer in the future over 1000 rooms under the Campanile and Premiere Classe brands. Before Euro 2012, 6 Campanile hotels will be launched in the largest cities of Ukraine. The land for those investments have been already secured in Lviv and Dontesk.

Before the end of the year, an exlusive 4-star Savoy Hotel in Prague will join the Group under the Golden Tulip brand. Louvre Hotels will manage the hotel on behalf of the owner, Warimpex. The Savoy hotel has 61 rooms and suites, an upscale restaurant as well as meeting facilities, very well suited for the corporate market. This will be Louvre’s second hotel in Prague, a key destination in Central Europe.

Romania has as many as five Golden Tulip hotels and one under the Tulip Inn brand. The chain is also investigating investment opportunities in Serbia and in the baltic region where the group is planning it’s first opening in 2013.

In the very near future, the Louvre Hotels Group is also planning to construct 10 hotels under the Premiere Classe and Campanile budget brands in Poland. The development strategy in the Polish market also provides for opening of new facilities under Golden Tulip and Tulip Inn brands.

During the press conference held on 29th September for the opening of Poland’s first Golden Tulip hotel, Olivier Derycke – Chief Operating Officer Europe - reiterated the Group’s plans for the Polish market: - The Campanile & Premiere Classe hotel complex is currently under construction in Wrocław. Its opening is scheduled for May next year. We are also planning to start the construction of Campanile hotels in Bydgoszcz and Zielona Góra soon. We have plans in the pipeline for a development in other cities such as Katowice, Gdansk and Krakow. The group targets to operate a total of 40 hotels in the region within 4 years.

Thanks to the intensive work and efforts of the Louvre Hotels Group’s representatives in Poland, the rebranding process has been carried out very efficiently. We are happy to present the hotel’s new interior and the new quality of service. I think that our customers will very much enjoy the Golden Tulip. What’s more, I am confident that it will become a firm favourite with business and leisure customers alike thanks to its exceptional character.

The Golden Tulip Warsaw, officially opened on 29th September, is a part of a complex of three hotels located in the centre of the capital, at 2 Towarowa street. After a thorough makeover and rebranding from Kyriad Prestige brand, it assumed an exceptional and luxurious look. The next year’s UEFA European Football Championship will be a true test for the hotel. During EURO 2012, we will have the honour of hosting several hundred representatives from the foreign media, who are going to cover those exciting events – said Wojciech Dębski, the Director of the Golden Tulip Warsaw Centre Hotel, during the press conference.

The general contractor for the rebranding and modernization of Golden Tulip Warsaw Centre project was Makola Projekt Studio, an architecture and design team based in Warsaw.

About Louvre Hotels Group
Louvre Hotels Group, established from a merger of Louvre Hotels and Golden Tulip, is one of the largest hotel group worldwide. It operates over 1000 hotels in 40 countries, ranging from 1 to 5 stars. The group operates six different hotel brands: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip. The group operates 20 hotels in Eastern Europe including 10 in Poland.


Contact:

CISZEWSKI PUBLIC RELATIONS
Kalina Paluch
kpaluch@publicrelations.pl
tel. +22 488 41 56
mobile: +48 533 633 299


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Also See: Louvre Hotels Group Strengthens its Presence in France and Internationally with the Opening of 42 New Hotels in 2011 / September 2011

The Golden Tulip Warsaw in Poland Undergoing Renovation of Public Spaces to be Completed in September 2011 / August 2011

Louvre Hotels Group Continues Development of Golden Tulip and Tulip Inn With the Brand Transition of Three Fully-Owned Hotels / June 2011

Louvre Hotels and Golden Tulip Launch New Entity, Louvre Hotels Group, with a Portfolio of 7 Distinctive Brands with over 1,000 Hotels in 40 Countries / April 2011

Brazil Hospitality Group Acquires Brascan Imobiliaria Hotelaria e Turismo S.A., Sole Owner of the Hotel Intercontinental in Rio de Janeiro: Ends Year with 38 Hotels in Portfolio with Plans to Add 1,500 Rooms During 2011 / December 2010

Starwood Capital Acquiring Golden Tulip Hospitality; the Golden Tulip Brands to be Integrated with Starwood Capital's Budget Hotel Division - Louvre Hotels / June 2009

Starwood Capital Group Acquiring Controlling Interest in Groupe Taittinger, Societe Du Louvre, Europe's Second Largest Hotel Network / July 2005
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