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Spotlight on Revenue Management Amadeus Presents a Paper on Revenue Management Placing the Customer at the Heart of Revenue Management
October 26, 2011 - Revenue
Management for hotels has always been a tricky business, simply because
of the huge number of factors which need to be taken into account –
location, season, hotel facilities, customer profiles. Today, this is
even more complex, with increasingly demanding guests and the ease of
online comparison tools. Now, instead of just managing capacity, hotels
are staying one step ahead of the game by actively looking for ways to
increase their revenue, based on booking pattern forecasts.
A customer-centric Revenue Management system is becoming critical for the hotel industry! Amadeus believes that it is not just about matching rooms to people, but about matching a hotel's entire operations to the expectations of a single person. Those hotels that can do this will be able to unlock real value, both for themselves and for the customer. Following the celebration of the Amadeus Revenue
Management Forum in France last 27 & 28 September, where more
than 20 selected Hoteliers discussed the future of Revenue Management,
Amadeus has developed a spotlight paper outlining its vision of Revenue
Management, including some valuable contributions from hotel experts
from TAJ Hotels, Center Parcs UK
and Delaware North Company.  About Amadeus Hotel IT | Amadeus has
served the global
hospitality industry for over 20 years, supporting hotels' distribution
and technology needs. Amadeus employs over 170 dedicated hotel
specialists covering every aspect of development, delivery and support
of hospitality technology solutions. Our comprehensive, scalable
portfolio of advanced management systems includes: Amadeus Hotel
Platform, an above-property single source solution for next generation
hotel, reservations and distribution technology focused on single image
inventory, single view of the guest and enhanced merchandising.Amadeus also provides revenue management and global distribution systems, including the Amadeus Revenue Management System, a solution that can increase a hotel property's revenue by 4 – 8% and that is currently being used by 1,500 customers in 35 countries. For more information, please visit www.amadeus.com/hotelit |
