by
Terence Ronson,
ISHC
November 16, 2011
I attend
meetings, talk with clients and Associates, read various articles and
BLOGs,
and when I do so, all too frequently I unfortunately hear adverse
comments
about Service providers and how woefully inadequate they are about
providing
service to YOU - The Hotelier.
In an
industry that exists solely to provide service - I ask myself why is
this? Why
is it that a Service Provider (You) are not receiving service levels
commensurate with your expectations? Is it conceivable that the
customer - YOU,
are being too demanding or have too high expectations, or is it really
the case
- the service you receive sucks?
Let's
firstly ask ourselves - what kind of service levels are we looking for?
Personally,
I think it's as follows:
- Someone
at the end of a phone line, who can understand what we are saying
[often under stressful and emotional circumstances], be sympathetic and
responsive to our needs and have some diagnostic skills. Of course,
they must also be able to converse in our language.
- They
should not be just a pencil pusher or keyboard operator - and if you -
my service provider are using a 3rd party for this service - please
test the lines yourself from time to time and see how efficiently that
company operates. These folks are the front line to your organization,
which WE are calling, and directly facing customers. Imagine the type
of character, personality and social skills Hotel personnel possess in
this role. Should your people be any different?
- They
should - depending on the SLA [Service Level Agreement] YOU have with
the supplier, be able to either handle the call themselves, channel it
efficiently and speedily through to someone who can, or arrange for YOU
to have a call back within a specified time.
- Vendor
take note - If it's a call back situation - make sure it happens well
within the agreed time and not at timeline - three minutes fifty seven seconds
if you have a call back limit of four hours...Be mindful that someone
is at the other end of the phone pacing up and down waiting for that
all important call.
- The
person whom you speak with should have excellent interpersonal skills,
again be sympathetic remembering you are possibly stressed out and
emotional, have great diagnostic skills, and the requisite technical
knowledge to handle the issue. If some information is already known
about the incident type - then prior research should be made before the
call takes place about a potential fix - and not always wait for the
call to happen and then keep the caller waiting even longer at the
other end. That is frustrating and a waste of both parties time.
- During
the diagnostic phase, if the person taking the call analyzes that they
cannot handle the case [hopefully this will happen quickly and without
and any hit/miss situations], they should speedily expedite it to
someone who can. This
particular part of the process can be extremely frustrating for the
caller since you are now passing the call to a third person, time has
been wasted and stress levels significantly increased especially if we
are talking about a mission critical system and Guest Service is being
affected, so this process needs to be handled with the utmost care,
sensitivity and attention.
- Once
the remedy has been made, and confirmed to be working correctly, the
support individual should thank the caller for calling the Support Line
and ask if there is anything else they can help with. Whilst you may
feel this can be opening yourself up to abuse, remember, the calling
party is paying for this service, and often at a very high rate. Your
job is to serve!
- If the
problem cannot be immediately solved and knowingly is going to take
some time, then a workaround should be offered [if practical and
possible] and a specified time and process made for handling the
follow-up process given to the caller. The caller MUST agree this to
process otherwise potential conflict can happen.
Why do
we need System Support in the first place?
When I
hear the above points, I also challenge the person making the statement
asking
why they need to contact support - trying to understand the underlying
reason(s):
- Is it a system bug? Remember, all software inherently has
bugs, and is fundamentally broken. That's why we get regular updates
for commercial Operating systems, Programs and apps. They are not just
enhancements....
- Is it that you are [incorrectly] expecting the software to
do something in a certain way and it doesn't?
- Do you, or your people have a lack of training and
experience, and are calling the Support line to make up for this
deficiency?
- Are you handling first line support internally via Super
Users and System Owners, or your own Help Desk - or just picking up the
phone and calling Support because it's the easy thing to do and you
think it's your God given right as you are paying for it anyway?
- Is it because you want a Report to give you information in
a particular way, and you can't find the data or it just does not?
- Has the system crashed?
Some of
the above reasons should not cause you to call support lines. I'm not
defending
them in any way shape or form, but you should firstly have the
requisite
knowledge in-house to cope with some of these issues, and not tie up
support
lines for non-emergency items.
To draw
a parallel - if you cut your finger at home, and all you need is a Band
Aid, or
sneeze a couple of times - do you call the emergency services to send
an
Ambulance? I hope not!
Let's
talk about in-house first line support
Firstly
- day-to-day support of application solutions [like PMS, PABX, POS,
S&C,
HR, Accounting to mention a few] is not the job of the IT Manager!
What? I hear
you say. Yes, it is NOT his/her responsibility. The IT Manager should
be
responsible for the entire network making sure all systems work
harmoniously -
interconnect via interfaces and function smoothly - they manage the sum
of all
the parts - the IT ecosystem.
If you
have a software issue with say your PMS - and you can't print a report,
or
something simple goes awry with the Point of Sale system [and I don't
mean a
hardware failure], then the System Owner - people within the owning
group for
this system (Stakeholders) in which it is a business tool should
firstly try to
handle this utilizing their diagnostic skills and higher level of
training as a
Super User. And in the unlikely event that they cannot handle the case
- then
the incident should be escalated to the IT Manager to call the Support
line. If
you don't already have Super Users in place - then you should develop
some
quickly to take care of this gaping need.
Calling
Support
When you
call Support - you MUST log the particular incident/case in some form
of System
Log - some Hotels use a Spreadsheet, some use a physical log book, and
some
have more sophisticated tracking systems - Like Unify. Whatever method
you use,
and you must use one - the call should be logged with at least the
following
information:
- Unique number
identifier of the case - can be a sequential number like 1,2,3, etc.
- Date
- Time
- Person making the
call
- Issue reported by
(department/name/time)
- Details of the
issue - be as descriptive as possible - short codes are OK so long as
others can understand what has been written
- System affected (if
you have one book per system - which is the best method, this can be
omitted)
- Person you spoke
with at the other end - get their name and extension number or direct
line
- Case status - (1)
Resolved, (2) Pending
- Is it (1) Bug, (2)
Unknown issue (3) Something wrong (4) Nice to have/enhancement
- Severity of problem
(A) System crash (B) Partial failure (C) Workaround in place (D) Not
critical
- What will happen
next - if applicable
- When is the follow
up to take place and by whom?
Follow-up
the case
The IT
Manager should review logs on a Daily basis so he/she knows what's
going on -
even if they have been woken up at home in the middle of the night to
help
support the case. This should be done prior to the daily Morning
Briefing,
since some of the issues may be raised at that time - especially if
they were
critical and affected the operation.
It's
also a good idea to summarize system issues and find any
trends/patterns. These
should appear quickly if Logs are well maintained and analyzed. For
example if
you see printers keep failing, reports don't print, system hangs during
a
certain process - then you know there is a trend. More importantly if
Support
is being called because a certain process is not working on a regular
basis.
Vendors
should also be logging Support Calls and analyzing them on a regular
basis with
clients - understanding where issues are happening, and see if patterns
emerge
that perhaps require additional training or some form of operational
modification.
It is
important to point out to the Hotel if a particular person keeps
calling
Support for issues that could easily be handled on-property, then
additional
training should be given to enhance that individual's First-aid skills.
This
especially rings true with employee churn and after an upgrade has
taken place.
I know this is one of the arguments CIO's are using for moving systems
off-property/tothe Cloud - and by doing so, reduce the need for
on-property
skills.
Fact is
that the existence of (up-to-date) SOPs, which include the use of
system
functions (input/output), are a convenient vehicle to administer
training (and
re-training) ensuring consistent service. There is nothing worse for
the
business than outdated SOPs and I would go as far as binding the SOP
maintenance and training activities to the annual bonus scheme of every
supervisor. It includes updates as a result of either system
enhancements/upgrades or business driven changes.
But
until that happens - both parties can benefit from higher levels of
on-property
skills, and more importantly by doing so, the Hotels' operation will be
improved, and the Support line will receive less calls. Overall, it's
WIN WIN
(C)
Terence Ronson ISHC