Spokane, Washington – November 18, 2011 FairBridge Hotels International, a hospitality firm based in downtown Spokane, WA announced today the addition of three new properties to the FairBridge family in Wisconsin. FairBridge Inn Express, the mid-scale limited-service flex concept brand in the FairBridge family, has added two properties. The Ladysmith location was formerly an AmericInn. The second, located in Wisconsin Dells, was the independently owned Riviera Suites. The third, located in Thorp, Wisconsin, formerly AmericInn, is now flying the FairBridge Inns & Suites flag, the mid-scale expanded service brand.
About FairBridge Hotels
FairBridge Hotels brand offers a customized model and
flex-concept approach as an alternative to the traditional franchise
allowing operators to join a membership organization that offers the
members a unique, vibrant, and dynamic brand identity with complete
operational support without having to assume any of the complex burdens
hotel franchise relationships. FairBridge offers the flex-concept
membership-based affiliation, a flat-rate fee system “that operators
over the traditional outdated and expensive franchise model,” says
Schoener, Director of Brand Operations. Currently there are 15
in the U.S. with almost 20 more in the pipeline scheduled to open in
and early 2012. The FairBridge brand includes luxury, residential, and
properties, while the Loyalty and Dumont brands were created to round
economy segment and the mid-scale, limited-service line.
The complete suite of offerings from FairBridge spans
across all major hospitality industry segments. For more information
FairBridge Hotels International, go to www.fairbridgeinns.com/membership/.