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FT. LAUDERDALE, FL and OSLO, NORWAY (December 13, 2011) d2o, the innovator of performance navigation for the hospitality industry, today announced the addition of two industry veterans to key roles in its expanding US operation – Eric Orkin as Chief of Research and Development and Bernard Ellis as Senior Vice President of Sales and Marketing. d2o is bringing its transformative performance navigation technology to the US, building on its track record in Scandinavia where it holds over 60% market share. Offering a new category of software-as-a-service for the hospitality industry, performance navigation provides real-time revenue and productivity management for hospitality operations that need to continuously balance supply and demand fluctuations across a large number of service and food & beverage departments. With d2o’s Performance Management Intelligence (PMI) solutions, department heads see their latest business on the books as well as their real-time progress against goals, and have the ability to modify forecast expectations to reflect changing market conditions. This creates a powerful living platform that guides dynamic decision making as inter-dependent departments optimize their staffing and purchasing levels based on the most current information, and senior management can easily see which departments are off track and need coaching midstream. “As we started out on this venture in the US, we wanted to tap the experience and insight of innovators who have helped redefine the market before,” said Founder and CEO Young Nguyen, who recently relocated from Norway to the United States to lead the expansion. “Eric and Bernard stood shoulders above others in their understanding of the industry and how to translate transformative technology and practices into positive outcomes for hoteliers.”  As Chief of
Research and Development, Eric Orkin will advance d2o’s
offerings with even
more sophisticated forecasting science as well as ensure that the
technology evolves
with the unique needs of the US market. Best
known as the founder of Delphi Management Systems and OPUS2 Revenue
Technologies, Orkin has been pivotal in shaping today’s hotel
performance
concepts and has been a trusted consultant to the world’s major brands
as well
as a thought leader to the industry as a whole. A member of the
HFTP Hospitality Technology
Hall of Fame, he attended the Cornell School of Hotel Administration,
and has
an MBA from the Wharton School at the University of Pennsylvania. “Performance navigation is a new concept for hotels and the approach is truly game changing,” said Orkin. “It transforms performance management from a deadline-driven reporting event into a continuous process that engages teams and systems as it integrates with each department’s daily workflow.”  As Senior Vice
President of Sales and Marketing, Bernard Ellis will drive US
market penetration
of d2o’s transformative technology. With
twenty years of experience in hotel revenue management, distribution
and operations,
Ellis connects with the US hotelier – on both the strategic and
tactical levels.
Most recently, he was IDeaS’ Managing Director
for the Americas, heading the successful broad market penetration of
the
company’s revenue management solutions, which resulted in its
acquisition by
SAS. Prior to IDeaS, he held executive
roles first with Micros-Fidelio, then later at SynXis, now part of
Sabre
Hospitality Solutions, where he led sales and business development to
build a
customer base of over 6,500 hotels. He
graduated from the College of William and Mary, and holds a Master’s
degree
from the Cornell School of Hotel Administration. “d2o’s solutions bring a new
paradigm to the industry,” added
Ellis. “Continuous reforecasting will
become second nature to department users as they navigate through
changes in
market demand on a real-time basis. And
what was formerly just the purview of the revenue manager – dynamic
performance
management -- will now be embraced by the rest of the enterprise,
eliminating
waste.”
About d2o  d2o is the innovator of performance
navigation,
real-time revenue and productivity management for the global
hospitality
industry. Powered by enterprise
engagement, d2o transforms decision making through dynamic interaction
between
people, systems and data. Delivering the
right data to the right people at the right time, d2o helps guide
hotels to
optimize efficiency at targeted performance levels across the
hospitality organization. d2o’s innovative and engaging solutions
leverage
existing property management, point-of-sale, sales and catering, time
and
attendance, and business intelligence applications, adding new
capabilities for
dynamic collaboration, staff coaching, and resource waste elimination.
Founded
in Norway in 2000, d2o has offices in Europe and the United States
serving its expanding
global customer base of leading hotel chains, independents, and
management
companies. For more information, go to www.d2o.biz |