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HeBS Digital Caps Off a Great Year With Best in Class Interactive Media Award


New York, NY (December 16, 2011) HeBS Digital, the leading hotel digital marketing, website design and direct online channel strategy firm for the hospitality industry, commemorates the end of a great year for the company, its client portfolio and its hotel digital marketing successes. Most recently, HeBS Digital was awarded the Best in Class Interactive Media Award for its website design for the Urban American Grill Austin restaurant, its 30th creative award for the year.

In 2011, HeBS Digital celebrated the following:

  • Its 10th anniversary
  • Thirty major creative and industry awards for website and mobile website design, multichannel marketing campaigns, social media marketing, and mobile marketing. Notable awards include the Best in Show AMA Award for Shell Vacation Hospitality’s Black Friday Campaign, a Gold Davey Award for Brush Creek Ranch, Gold Travel Weekly Magellan Award for Valencia Group’s Search Engine Marketing Campaigns, the Internet Advertising Competition (IAC) Best of Industry Awards for Best Restaurant Website (Vu Restaurant), Best Hotel & Lodging Application (Vu Restaurant Mobile Site) and Best Hotel & Lodging Ad (Silver Legacy Resort & Casino Banners).
  • HeBS Digital’s experts and industry thought leaders continued our decade-long tradition of publishing groundbreaking articles on hotel e-commerce and online distribution hot topics and latest trends with 15 articles in 2011 , including “Hotelier’s 2011 Top Ten Internet Marketing resolutions,” “2011 Social Media Marketing Resolutions,” “The Future is Now: The Emergence of The Customer Engagement Channel in Hospitality,” “Controlling Distribution Costs in Hospitality,” and “The Smart Hotelier's Guide to 2012 Digital Marketing Budget Planning,” among others.
  • Launch of new products and services designed with the hotelier’s needs in mind, including the HeBS CMS Premium, the most advanced content management system in the industry today, fully compatible with the recent Google Panda and “Freshness” Updates, featuring automated content push to the hotel’s social media profiles (Facebook, Twitter, etc.) and mobile site; the Reservation  Recovery Strategy to recover abandoned hotel bookings, a Mobile Marketing Starter Package to help hoteliers generate incremental revenues from their mobile websites, Facebook Sweepstakes functionality to engage the hotel’s social fans, as well as a Flash Sales Functionality for the hotel own website.
  • One hundred-plus new accounts added to HeBS Digital’s hotel client portfolio. New hotel clients selected HeBS Digital for its award-winning website design, direct online channel strategy consulting services and full-service digital marketing services, including CMS Enterprise and CMS Premium solutions, search engine optimization (SEO), search engine marketing (SEM), mobile website and mobile marketing campaigns, social media and other digital marketing services.
  • Achieved 2,649% ROI for our clients (weighted average), with an average cost per booking via the hotel website 10 to 15 times lower than a typical booking via the OTAs.

“The year 2011 was great for both HeBS Digital and our clients, and the entire team is excited and eager to bring our services to an even higher level in 2012,” said Max Starkov, President & CEO of HeBS Digital. “Every day, we proactively research and implement ways to generate even higher ROIs for our clients; we also seek to create digital products and offer services to address their needs and concerns. That’s the bottom line for us. We take our credo to heart: HeBS Digital strives to be the smartest hotel Internet marketing firm in the industry, and to maximize clients’ online revenues and ROIs while providing real value and not just a service.”

Here are some comments made by HeBS Digital clients in 2011:

“We are very pleased that HeBS won these awards [the Web Marketing Association presented HeBS with two WebAwards for work created for The Lodge & Spa at Brush Creek Ranch and for High Velocity in Indianapolis]. We have enjoyed a great working relationship with everyone on their team, and they are creating some exceptionally creative work."

                -Michael Bennett, Vice President of eCommerce and Communication for White Lodging

“This honor [Silver W3 Award] reinforces HeBS Digital as the industry leader in Internet marketing for the hospitality industry.  Our property maintains an extremely high set of standards for everything we do and HeBS Digital greatly exceeded our expectations with the creation of our new website.  They achieved exactly what we were looking for by providing online users with a quality and engaging experience, sophisticated and easy-to-use navigation and vivid imagery.  This new website allows the Las Vegas Hilton to secure a stronger position relating to online room bookings in the competitive Las Vegas market.”

                -Ken Ciancimino, Executive Vice President of Administration, The Las Vegas Hilton

“Valencia Group has been working with HeBS Digital for over four years now, and every month they have made a point to keep us on top of the latest search engine marketing trends and continuously optimize our campaigns for increased performance. The result is that our search engine marketing campaigns drive significant revenues for the Valencia Group portfolio of hotel websites and have become an integral part of our online success.”

                - Wendy Norris, Corporate Director of Revenue for Valencia Hotel Group

“In the ultra competitive casino industry, it is only through strategic partnerships with thought leaders like HeBS Digital Hospitality eBusiness Strategies that we are able to achieve and maintain our role as market leaders. We are honored to have received these awards and look forward to more exciting marketing campaigns in 2011.”

                -Chad Hallert, Director of E-Commerce & Internet Marketing, Eldorado Hotel Casino & Silver Legacy Resort

About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).

HeBS Digital has pioneered many of the "best practices" in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 160 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info@hebsdigital.com.

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Contact: 

Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies

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Also See: Top 20 Secrets to Success in Hotel SMS Marketing / Margaret Mastrogiacomo / December 2011

How 'Fresh' is Your Hotel Website? / Sue Wiker and Will Jerome / November 2011

Loews Hotels Launches 'Location Aware' Mobile Website with HeBS Digital; Mobile Website Identifies the Nearest Loews Hotel With Geo-Locating / November 2011

HeBS Digital Wins a Total of Seven W³ Awards For Creative Excellence on the Web; HeBS Digital earned seven W³ Awards for excellence in hotel website design, mobile website design and digital marketing campaigns / October 2011

HeBS Digital Takes Home Two Gold and One Silver Travel Weekly Magellan Awards / October 2011

HeBS Digital to Present at EyeforTravel’s Travel Distribution Summit North America 2011 / July 2011

It’s Time for a Mid-Year Course Correction: The Results of the Annual Survey on Digital Marketing Are In / Max Starkov & Mariana Mechoso Safer / July 2011

HeBS Digital Celebrates 10 Years of ROI Driven Hotel Website Design and Digital Marketing Campaigns; Hospitality eBusiness Strategies (HeBS Digital) commemorates 10 years of excellence and innovation with a new logo, new website, client appreciation discounts, Facebook contest, and more. / May 2011

Hospitality eBusiness Strategies Takes Away Top IAC Awards, including Four Best of Industry Awards / April 2011

The Future is Now: The Emergence of The Customer Engagement Channel in Hospitality / Max Starkov and Mariana Mechoso Safer / March 2011

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy / Lauren DeGeorge / February 2011

HeBS Best Practices: 2011 Social Media Resolutions / January 2011

Loews Hotels’ New Brand Website by Hospitality eBusiness Strategies Wins Major Awards and Increases Revenue by Twenty Percent / January 2011

Hotelier’s 2011 Top Ten Internet Marketing Resolutions / Max Starkov and Mariana Mechoso Safer / January 2011

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution? / Sara O’Brien / December 2010

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites / Max Starkov / December 2010

Focus on ROI Driven Hotel Website Design and Multichannel Marketing Results in Significant Hotel Online Revenues and … Major Awards / November 2010

Hospitality eBusiness Strategies to Speak at EyeforTravel’s Customer Centric Strategies for Travel 2011 in Atlanta / November 2010

Hospitality eBusiness Strategies Continues its Tradition of Excellence in Website Design with Eight W³ Awards / November 2010

Hospitality eBusiness Strategies Wins One Gold and Two Silver Magellan Awards for Web 2.0 and Multichannel Marketing Initiatives / September 2010

Hospitality eBusiness Strategies to Present during Mobile Technology & Travel Keynote Session at EyeforTravel s Travel Distribution Summit / August 2010

Hospitality eBusiness Strategies Wins Best in Class Interactive Media Award for the Silver Legacy Resort Casino Website / July 2010

HeBS to Address Mobile Marketing at HSMAI Conference; Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAI s Revenue Management & Internet Marketing Strategy Conference on June 21, 2010 in Orlando, FL. / May 2010

Hospitality eBusiness Strategies (HeBS) to Present at the European Hospitality Technology Educational Conference (EHTEC) / January 2010

Hospitality eBusiness Strategies Unveils its Latest Web 2.0 Application: A Multi-Channel Interactive Scavenger Hunt for the City of Indian Wells / January 2010

Hospitality eBusiness Strategies (HeBS) Wins the Prestigious Best in Class Interactive Media Award / January 2010

Hospitality eBusiness Strategies (HeBS) Dominates Again in HotelMarketing.com s Most Popular Articles of 2009 / January 2010

Hospitality eBusiness Strategies Announces the Fourth Annual Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / December 2009

HeBS Wins Major Web 2.0 Design & Development Awards / November 2009

Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009

Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009

HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009

Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009

Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008

Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008

Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008

Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008

Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008

Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008

Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008

Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006

Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
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