EasyRMS primary client First Hotels to be the pioneer user for Ez-LITE™

Oslo – December 13th 2011: Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), providers of ground breaking SaaS Revenue & Yield Management solutions to the global hotel industry, is proud to announce that their longest-term client, First Hotels will be the pilot to the latest innovation, Ez-LITE™.
 
Ez-LITE™ is the revolutionary new product from EasyRMS, built solely in response to the need of smaller hotels or those at the lower echelon and is fully designed to fulfill the following requirements:

• Simple
• Fully Automated
• Cluster / Regionally Oriented
• Cost Efficient
• Powerful & Effective!

EasyRMS Chief Executive Officer, Paul Margaillan, says this is a major step forward for both EasyRMS and for Revenue Management within the hospitality industry in general. He comments: “Having launched the world’s very first SaaS Revenue Management Solution in December 2001 it gives me great pride to be launching the world’s first truly ‘light’ application exactly ten years later - being the first to market with any such product demonstrates the vision and expertise of the whole EasyRMS team, a very proud moment for us once again! First Hotels have been a loyal and dedicated partner to EasyRMS throughout the last decade and having them onboard as the launch client for Ez-LITE™ is inspiring. I am delighted that so many of our customers continue with such long-term commitment, I guess the EasyRMS Team must be doing something right for these clients at the end of the day!”
 
First Hotels Director of Revenue Management, Kjetil Smette comments, “First Hotels has already from its beginning in 1993 been an innovative hotel chain, adapting latest technology to be ahead in hotel management. When Revenue Management started to be more seriously considered in Europe in mid/late 90’s, we started to educate and use Revenue Management techniques to secure optimal revenue streams throughout our group. After ten years on EzRMS™, close to 80% of our revenue base is generated at hotels using SaaS Revenue Management Solution technology. We have been waiting for a product such as Ez-LITE™, to enable the remainder of our hotels to be on a full RMS platform, providing us with data and recommendation to close the last gap of revenue opportunities for all our hotels across the three Scandinavia countries. 

About EasyRMS 
Founded in July 1999, EasyRMS is a global leader and provider of SaaS Revenue and Yield Management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients in a simple and ‘Ez’ manner. Backed by the confidence of almost 1,000 of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision-making and implementation of Revenue and Yield Management techniques and procedures worldwide.
 
About First Hotels:
First Hotels is Scandinavia’s leading collection of hotels with 57 unique hotels centrally located at selected destinations throughout Sweden, Norway and Denmark. You can enjoy the ultimate in urban experience at our first class hotels: First Hotel Reisen in Stockholm, First Hotel Skt. Petri in Copenhagen, First Hotel Avalon in Gothenburg and First Hotel Grims Grenka in Oslo. First Hotels is proud to offer unique, personal service and modern comfort. Visit us at www.firsthotels.com