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EasyRMS successfully seals contract with Brazil’s third largest
hospitality group, BHG



Brazil Hospitality Group (BHG), currently installing EzRMS™ at four of its hotels in Rio de Janeiro, with plans to further implement the solutions to a total of twenty of its properties early 2012


Rio de Janeiro - 5th December, 2011: Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), the leading global provider of SaaS Revenue & Yield Management solutions to the hotel industry, is pleased to announce that it has concluded an agreement with the third largest hotel company in Brazil, BHG – Brazil Hospitality Group to provide EzRMS™ solutions to 20 of its properties. BHG – Brazil Hospitality Group has 36 properties overall and have an exclusive agreement with Golden Tulip Hospitality for South America, operating the brands Royal Tulip, Golden Tulip and Tulip Inn.
 
Ari Giorgi, Sales Manager - South America, who secured this exciting contract, says: “This is a very important deal for us as it represents our first, locally-owned client in this huge market”.
 
“We are initially installing EzRMS™ at four key properties in Rio and after we will proceed with the remaining sixteen in the beginning of 2012,” he continues.
 
The first hotels to benefit from this totally web-based revenue management system are Golden Tulip Regente, Golden Tulip Copacabana, Golden Tulip Continental and Royal Tulip Rio de Janeiro, totalling 1,142 rooms.
 
All properties are implementing the EzRMS™ Core Module, Ez-QUOTE™, Ez-COMPETE™ and Ez-REGION™, including a two-way interface to their Hogatex/Starlight PMS.
 
André Lameiro, BHG’s Sales and Marketing Director, comments:
 
The Brazilian hotel industry has been growing uniquely; it is extremely relevant to know the information to make the right decision in such a competitive marketplace. We decided to go with EasyRMS because it is very easy and fast to be implemented and needs a very low IT effort to be “up and running”.
 
The system will be very useful for BHG’s commercial staff, anticipating forecast analysis and increasing the capacity in defining sales strategies.
 
Ari Giorgi adds: “BHG, like other Brazilian chains and independent hotels, are entering the area of Revenue Management to maximise their revenue and increase profits in a rapidly expanding and growing market. By providing more speed and accuracy in the complex tasks of forecasting and price optimisation as well as being very user-friendly, EzRMS™ is the ideal system for efficient Revenue Management for any company.”
 
About BHG S.A.:
BHG S.A. – Brazil Hospitality Group is one of the leading hotel companies in Brazil, with its own and managed hotels in the three, four and five-star categories.  The Company is responsible for the Golden Tulip brand in South America.
BHG is a publicly-held company, with shares listed on the BM&FBovespa’s Novo Mercado trading segment under the ticker BHGR3.
 
About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Media Contacts:

Easy (Ez) Revenue Management Solutions
Lucia Hrdá
Marketing Department
lhrda@EasyRMS.com
T: +44 (0) 20 7495 0773
www.EasyRMS.com

 

BHG S.A. – Brazil Hospitality Group
Fernanda Pannunzio
fpannunzio@bhg.net
T: +11 3577 2302 / +11 9668 7249
http://www.bhg.net/


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