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Sugar Bay Resort and Spa's New Website Produces Instant Revenue Boost

Custom VIZERGY® Design and Marketing Finds, Engages and Converts Travel Shoppers



Jacksonville, FL (September 27, 2011) – VIZERGY, a hotel Internet marketing leader, recently partnered with Sugar Bay Resort and Spa, an all-inclusive resort in St. Thomas, Virgin Islands, to reposition the property and enhance its online presence with a custom website, mobile website and search marketing.  In less than a month, the property has seen over 20,000 visitors and nearly a 10:1 ROI that’s quickly growing.  VIZERGY also achieved first page rankings on Google and Bing search results for nearly 20 Sugar Bay keyword phrases - with nearly 50% of visitors from natural search.

Sugar Bay’s vibrant new website is user-friendly for travel shoppers, has professionally written copy, includes click-to-chat functionality and utilizes many custom design elements such as professional photography in multiple photo galleries, layered imagery and custom calls-to-action that promote separate components of the resort.  The site was also built to adhere to all of the industry’s latest usability standards.
 
“As a newly independent resort trying to establish a brand identity, the only way to realize quick success was to implement creative and efficient online marketing,” says Director of Revenue Management Linda Maratea.  “We couldn’t be more pleased with our new website, as it showcases the property and area better than ever.  In combination with our mobile site, we’re quickly gaining visibility and direct online revenue… exactly what we needed.”

Sugar Bay’s main website and mobile site are managed on VIZERGY’s Web World Publishing system, a proprietary CMS that provides the property’s staff flexibility, the ability to instantly update site content and extensive reporting options.  The system enables properties to customize their sites without having to rely on a Webmaster to make minor, constant changes.

“An exclusive property like Sugar Bay needs a website and marketing that allows travel shoppers to form an emotional connection,” says VIZERGY Director of Client Marketing Services Phil Faircloth.  “The site’s appeal speaks for itself and positions the property as an upscale, luxurious resort in a beautiful tropical setting – which is exactly what it is.  Our dedicated team looks forward to further increasing visibility and revenue for the property.”

About Sugar Bay Resort and Spa
Opened in 1992 and renovated in 2006, the three-and-half star Sugar Bay Resort and Spa is one of the most convenient and finest properties on the Virgin Islands.  Located on St. Thomas, guests experience tranquil views of the Caribbean and care-free relaxation, all minutes away from world-class island recreation such as snorkeling, scuba diving, eco-kayaking, fishing, hiking and golfing.  The resort and full-service spa sits on 31 hillside acres and is the ideal getaway for couples, families and wedding parties.  For more information, visit Sugar Bay’s website at www.sugarbayresortandspa.com or call 1.800.927.7100.

About VIZERGY
VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry.  VIZERGY offers complete web presence management, including website design, mobile design, search marketing, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel.  Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.

For more information on VIZERGY and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com.  Join us on Facebook and Twitter.



Contact:

William Bellis
Marketing Manager
William.b@vizergy.com
904-389-1130 ext. 171
www.vizergy.com

 

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