Hotel Online
News for the Hospitality Executive

.



InterContinental Hotels Group Partners With TravelShark to
Drive Direct Bookings Worldwide


World's largest hotel group signs agreement listing more than
100 major-market properties on destination-specific global travel sites


SINGAPORE (September 27, 2011) – Leading online global travel network TravelShark, owner of thousands of destination-specific travel websites, has signed an agreement with InterContinental Hotels Group (IHG) to place more than 100 upscale IHG hotel properties on the rapidly expanding TravelShark distribution network. The new deal adds 50 additional Featured Hotels to the 54 that were already being prominently displayed on TravelShark’s global, major-market travel sites, including www.SingaporeHotels.com.sg, www.HongKongHotel.com, www.SydneyHotels.com, and www.BostonHotels.com.
 
The agreement with IHG means that the 104 selected properties—including hotels under the InterContinental, Crowne Plaza and Hotel Indigo flags—are receiving premium positioning on both the home pages and interior pages of TravelShark’s customized destination websites. In addition, TravelShark provides Featured Hotel Program partners with direct links to their own proprietary websites, driving highly profitable, non-commissionable, direct bookings to InterContinental Hotels Group's seven different brand websites including www.intercontinental.com, www.holidayinn.com and www.crowneplaza.com. TravelShark caps the number of hotels listed on each site, ensuring that the featured properties receive maximum exposure to prospective guests.
 
Many key global travel markets are impacted by the agreement, including London, Rome, Paris and New York City. In each city, selected IHG properties are featured on the appropriate localized travel site, such as HotelLondon.com, RomeHotel.com, ParisHotel.net and NewYorkHotel.net.
 
"This extended partnership is significant because IHG hotels are seeing significant direct bookings coming through the TravelShark network, making it desirable to double the number of properties that leverage our unique distribution model," says TravelShark CEO Sue Heilbronner.
 
TravelShark is creating buzz across the travel industry for its global-to-local concept, offering international consumers an interactive hub for market-specific travel planning. Meanwhile, hoteliers in the local markets benefit from prominent exposure to would-be travelers without sacrificing inventory allotment or signing on to high-priced commission models.
 
For more information on TravelShark and its online global travel network, please visit http://www.travelshark.com/
                                                                                        
About TravelShark | TravelShark is the world’s largest online travel network, with thousands of location-based travel websites for destinations around the globe. TravelShark connects global travelers with hyper-local travel solutions and memorable trips. The Company’s sites generate profitable revenue for travel companies by driving direct bookings for hotels, resorts, restaurants, spas and more through its Featured Hotel Program. The TravelShark network includes major-market, content-rich sites like LasVegasHotels.com,   SingaporeHotels.com.sg and HotelLondon.com. TravelShark is headquartered in Singapore, with a U.S. office in Boulder, Colorado. To learn more about how TravelShark can work for your property or travel company, please visit www.travelshark.com, or call +1-720-239-1280. 
 
About InterContinental Hotels Group
IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with over 37 million members worldwide. www.ihg.com.
.
Contact:

Samantha Lee
TravelShark
+1 (720) 239-1286
sam@TravelShark.com

Andrea Roland
Plan A PR
+1 (407) 905-0608
andrea@planapr.com


.
.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

.
Also See: TravelShark Secures $5 Million in Funding; World’s largest online travel network to continue expansion of content-rich global travel sites and product offerings to hospitality companies and traveling consumers / June 2011

TravelShark Unleashed at HITEC 2011; World’s largest online travel network sinks its teeth into the industry’s premier annual hospitality technology trade show with debut of new corporate identity / June 2011

Swiftrank Changes Name to TravelShark Because It’s a Better Name; In a corporate "aha" moment, online travel startup sheds old name for much cooler name and gets a mascot, t-shirts, and really pumped employees / June 2011

Global Travel Network Swiftrank Ranks On List Of Hottest Online Travel Companies; MomentumIndex declares travel-planning company a ‘Start-Up We Like.’ / May 2011

Swiftrank Expands Presence in Middle Eastern Markets With New ‘Featured Hotel’ Clients in Israel; Dan Hotels Israel, Rimonim Hotels & Resorts, and Inbal Jerusalem Hotel join network of 12,000 location-based travel sites / May 2011

Swiftrank Expands Asia Pacific Footprint with New Hotel Clients in China, India; Online travel network drives 25% of its global business in the rapidly expanding Asia market / April 2011

Swiftrank Bolsters Executive Team With Seasoned Travel Technology Executives; New CEO and SVP boost world’s largest network of international travel websites, help prepare for further growth / March 2011

Swiftrank Migrates to Amazon Web Services Cloud, Maximizing Speed and Reliability for 12,000-Site Global Hotel Network; World’s largest network of leading international travel websites scales dynamically with AWS infrastructure web services platform to support exponential growth / March 2011

Swiftrank Launches 13 Major-Market Travel Sites With Enhanced User Functionality and Performance-Based Marketing For Hoteliers / January 2011


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.