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Louvre Hotels Group Strengthens its Presence in France and
Internationally with the Opening of 42 New Hotels in 2011


Paris, September 7, 2011 - Louvre Hotels Group, a global player in the hotel sector, is pursuing its ambitious growth strategy both in France and internationally. Since January 2011, Louvre Hotels Group has opened 42 new hotels, the equivalent of over 4,000 new rooms.

These hotel openings are part of the Group’s expansion strategy, which calls for a hundred hotel openings a year on average over the next five years.

These new openings bolster the Group’s strategy of strengthening its presence in countries where it is already well established, including France, the Netherlands, Belgium and Italy, and continuing its development in fast-growing markets like India and Asia in general, but also in Brazil, Africa and the Middle East.

Historical markets

The Group opened 18 hotels in France, including six new Kyriad hotels, nine Première Classe hotels, two Campanile hotels and one Golden Tulip hotel. In the future, the Group intends to pursue its intensive growth strategy in France with 12 hotels – including eight under management contracts – currently under construction, the equivalent of over 1,100 rooms. Recently, the Group also won bids to tender for the Montpellier ZAC Gare St Roch and Euralille property developments, which are scheduled to open in 2013.

In Belgium, a hotel strategically located near both the airport and the downtown area was transferred to the Golden Tulip trade name. In the Netherlands, Louvre Hotels Group opened a new Golden Tulip hotel. In Italy, the Group has two new hotels, a Golden Tulip and a Tulip Inn, that will bolster its presence in the country. In Turin, Louvre Hotels Group has also switched a Campanile hotel to the Tulip Inn trade name.

Fast-growing markets


India is the top priority of Louvre Hotels Group in 2011. The Group already has eight hotels in India, including three Golden Tulip hotels and two Tulip Inn hotels which have been opened since the beginning of the year. The Group’s goal is to open roughly ten hotels a year over the next five years. Seven new hotels will open for business by the end of 2011. Louvre Hotels Group also plans to raise funds to finance its ambitious development plans in this extremely high potential market.

In Asia in general, Louvre Hotels Group plans to open over 40 hotels in the years ahead, notably in Southeast Asia and China. This year the Group has opened the Golden Tulip Sovereign Hotel and Golden Tulip Mandison Suite, both located in Bangkok, Thailand.

Banking heavily on growth in the Latin American countries, the Group opened three new Tulip Inn hotels in Brazil, lifting the Louvre Hotels Group from sixth to third place in just three years, thanks to an exclusive partnership with BHG. It will open its 450-room flagship hotel in Rio by the end of 2011 under the Royal Tulip trade name.

With over 40 hotels in the Middle East, the Group is pursuing its development by opening two new hotels in Saudi Arabia, a Tulip Inn in Oman, and a Golden Tulip in the United Arab Emirates.

Lastly, Louvre Hotels Group opened a Tulip Inn and Golden Tulip in Tunisia, and is opening a new Golden Tulip in Porthacourt, Nigeria.

About Louvre Hotels Group
A global player in the hotel sector with over 1000 hotels in 40 countries and a broad offer ranging from 1 to 5 star hotels.  The Group has six brands: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip


Contact:

Camille Sassi
+33 (0)1 42 91 47 40
csassi@louvre-hotels.com

Olivia Meyer
+33 (0)1 42 91 49 71
omeyer@louvre-hotels.com


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Also See: The Golden Tulip Warsaw in Poland Undergoing Renovation of Public Spaces to be Completed in September 2011 / August 2011

Louvre Hotels Group Continues Development of Golden Tulip and Tulip Inn With the Brand Transition of Three Fully-Owned Hotels / June 2011

Louvre Hotels and Golden Tulip Launch New Entity, Louvre Hotels Group, with a Portfolio of 7 Distinctive Brands with over 1,000 Hotels in 40 Countries / April 2011

Starwood Capital Acquiring Golden Tulip Hospitality; the Golden Tulip Brands to be Integrated with Starwood Capital's Budget Hotel Division - Louvre Hotels / June 2009

Starwood Capital Group Acquiring Controlling Interest in Groupe Taittinger, Societe Du Louvre, Europe's Second Largest Hotel Network / July 2005
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