Hotel Online
News for the Hospitality Executive



Dreamforce 2011: Great News for Hospitality CRM


by Gregg Hopkins, President and CEO, Libra OnDemand
September 13, 2011

Salesforce.com did it again – the recently held Dreamforce conference in San Francisco, California was a huge success in the world of CRM and ever expanding social enterprise! I joined the 45,000+ attendees at the Moscone Center for the largest cloud computing event of the year to learn how Salesforce is building a social community that, as Benioff himself described as “a whole new world” of technology. From this, Salesforce made key announcements that, as I described to one colleague, went from awesome to “awesomer!” What was all “the buzz” about for the upcoming year?

From how I see it, Salesforce is on the cutting edge of the “Social Revolution.” And, with the Winter Release 2012, users will be able to seamlessly connect to social media sites, such as Facebook, Twitter and LinkedIn, through the power of Force.com platform technologies. That’s big – why? It expands social media into social enterprise for your entire organization. How does that translate into successful business practice for the hospitality industry? Users will be able to know their hotel guest better than ever, and ultimately provide them with personalized service. Just imagine – you could automatically view your VIP customer’s Facebook page, easily accessed from their Guest Profile, giving you personalized insight to know, for example, that they are exhausted from sitting next to a crying baby on their recent flight. You could be their hero upon check‐in, by having extra pillows delivered to their room or offering them a cup of tea or glass of wine, depending upon their personal preferences noted in your CRM system.

But, the Salesforce social expansion doesn’t stop there. Enhancements to “Chatter,” the social collaboration tool were also announced, giving organizations more communication power through such features as Chatter Approvals, Chatter Service, and Chatter Connect. Even better – Chatter Now will enable users to see their colleagues online, instantly chat with them and share their screen – all in realtime. And, here’s what I think is the best news: Chatter Customer Groups. Users will soon be able to invite people outside their organization into their secure, private network, allowing them to collaborate beyond the four walls of their company. For a hotelier, that means the concierge could instantly notify the golf course located across property that a special guest would like to rent clubs, while also instantly communicating with the corporate accounting office across the country that the club rental fees on the guest’s folio should be complimentary.

Beyond the groundbreaking social announcements, Salesforce also launched Data.com, an effective integration tool that unifies contact information from Jigsaw and company information from Dun & Bradstreet into one place, allowing users to build and better maintain social customer profiles. Information can be merged with an existing database and/or new data can be brought in, segmented into categories, so the user can get a better understanding of the customers and organizations that give or do not give them business. Ultimately, Data.com can provide a hotel sales and marketing team the exact information they need to effectively strategize, target and execute sales and marketing campaigns to their ideal target audience, for example, business corporate travelers in the Western region or middle class families within a 50 mile radius.

And, here’s one final piece of news that yet again proves the flexibility and accessibility of Salesforce: Database.com Data Residency Option. In response to customer requests, this formidable option will allow companies that want to take advantage of the cloud computing model, but have requirements, policies or concerns that may prevent them from gaining these benefits, to store sensitive data in their own environment. This means that hospitality companies will now have the choice to keep private customer profiles or confidential accounting records in their on‐premises data centers and/or in the cloud, based on their organizational needs.

Pretty awesome! And, this is the part that is “awesomer.” As the ONLY provider of customized hospitality solutions natively built on the Force.com platform, Libra OnDemand will be bringing all of these new Salesforce features into hospitality by automatically incorporating them into the application. This just reconfirms that Libra OnDemand, through the power of Force.com, is the best system for today’s hotel business needs. You certainly can’t do all this on a client server platform; you just can’t.

For current Libra OnDemand customers, these revolutionary enhancements will come automatically with their subscription. For those hospitality organizations that have been hearing all “the buzz” and have been considering CRM and cloud technologies, now is the time to improve your business and be part of “a whole new world” of technology.

About Gregg Hopkins
Gregg Hopkins has over 30 years of experience in hospitality management and technology. He has worked with and for a wide variety of leading enterprise property management providers, central reservation system providers, and online travel agencies. He has also provided consulting services to hospitality organizations on reservations, electronic distribution, e-commerce, CRM initiatives, sales, marketing and business development. Gregg is a subject matter expert and speaker on hospitality management systems, CRM, Cloud technologies and social media for the hotel, travel, entertainment and gaming industries. He also participates as a committee or board member of several hospitality associations. Gregg can be reached at ghopkins@libraondemand.com.

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of affordable, easy to use, web-based applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.

.
Contact:

Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296
ghopkins@libraondemand.com


.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Libra OnDemand Introduces Full-Service Hospitality Marketing Solution; New end-to-end service ideally complements company’s core CRM, email marketing and group sales modules / June 2011

Libra OnDemand Collaborates with sbe to Provide Intuitive Service and Higher Levels of Customer Satisfaction / June 2011

Why the Cloud is Right for Hospitality / Gregg Hopkins / June 2011

Libra OnDemand’s Cloud Continues To Grow; Cutting-edge hospitality technology solution enters new markets with major gaming industry implementations and upcoming Middle East expansion / May 2011

Libra OnDemand Makes It Even Easier For Hotels To Achieve Success In 2011; Leading SaaS provider of hospitality technology solutions announces expanded product offerings and flexible pricing options / January 2011

Libra OnDemand Earns Prestigious Hospitality Operations Technology Award From Casino Enterprise Management; Cloud-based CRM solution honored in leading gaming industry magazine’s inaugural technology award competition / November 2010

FORECAST: Cloudy in New York City, as Libra OnDemand Showcases Award-Winning SaaS CRM Solution at IH/M&RS; Industry-leading CRM provider to demonstrate how their cloud-based suite of Force.com applications saves time and money for hotel clients around the globe / November 2010

Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users; Salesforce.com’s Chatter, embedded in Libra OnDemand, boosts CRM efficiency and improves internal communication / October 2010

Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of Force.com applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Force.com Platform; New Libra OnDemand Web site leverages the power of Force.com to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of Salesforce.com / March 2010

Libra OnDemand Selected as Finalist in Force.com Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the salesforce.com platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the salesforce.com platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009
...
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.