News for the Hospitality Executive
Boca Raton, FL – September 21, 2011 – Cendyn developed and implemented a meeting planner version of its eSurvey for upscale bowling alley and hip entertainment destination Bowlmor Lanes. The Group Meeting Planner version of eSurvey ensures repeat group business for all six of Bowlmor’s luxury bowling alleys. Click here to learn more about Cendyn marketing solutions.
The first of its kind web-based survey tool may be used as a standalone solution, or interfaced with Newmarket International’s Delphi Group Sales & Catering System. eSurvey can also import data from Newmarket’s Daylight Sales & Catering solution. Bowlmor’s system is similar to eSurvey for individual hotel guests and automatically generates the communications to the meeting planners at a set interval. eSurvey gathers valuable feedback from event clients, enabling Bowlmor to refine its offerings and build stronger relationships with guests. Cendyn is the leading single-source provider of turnkey online internet marketing solutions that increase profitability for travel and hospitality companies.
Online survey creates stronger client relationships
“Bowlmor values how eSurvey makes it possible to quickly gather feedback from clients immediately after the event,” said Shannon Lee, Vice President of Human Capital for Bowlmor Lanes. “The system enables us to respond to client requests and challenges creating a stronger business relationship based on service.”
eSurvey earns a 32% response from event planners/clients; triggers a call to action if needed
“Most client surveys average between 10 and 25 percent response rate,” explained Mike Goldenberg, Vice President of Product Development for Cendyn. “The Bowlmor eSurvey response rate for its six locations ranges between 27 and 37 percent. This high response rate provides an excellent foundation for client interaction.”
Goldenberg continued, “Group Meeting Planner eSurvey expands the ability of Bowlmor’s Delphi sales and catering system to conduct post-event client interaction; managers can customize questions and easily set up an email alert system. For example, if a score comes in at seven or below on a scale up to 10, the system can be configured to email managers a call to action. Bowlmor gets the vital feedback it needs from guests to stay competitive and in touch with the company’s service standards.”
Bowlmor Lanes offers a unique mix of bowling and high-energy group activities for corporate events, birthdays, and other functions. Patrons come not only to bowl, but to enjoy the full-service sports bar and restaurant complete with menus by Culinary Directory and Celebrity Chef, David Burke. Hip urban locations in Union Square NY, Midtown NY, Miami, Silicon Valley and Orange County make Bowlmor a natural destination for active people who enjoy fun and excitement.
Cendyn’s web-based Group Meeting Planner eSurvey tool is integrated with Bowlmor’s Delphi Sales & Catering System from Newmarket International. Delphi is the world’s most widely installed hospitality sales and catering solution.
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About Bowlmor Lanes
Bowlmor Lanes opened its first bowling alley in Union Square in New York City in 1938. It is one of the longest continuous running bowling alleys in the United States. Over the years, the franchise has expanded to include locations in Bethesda, Maryland; Cupertino, California; Miami, Florida; Orange County, California; as well as Times Square in New York City. Bowlmor Lanes has taken America’s favorite pastime and turned it into a luxury experience. To get the ball rolling (pun intended), visit www.bowlmor.com.
Established in 1996, Cendyn is a full service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, while revenue and ROI for more than 12,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties and hotel companies such as Trump Hotel Collection, The Breakers, The Broadmoor, and Denihan Hospitality to name a few. For more information, please call 866-625-4518 or visit www.cendyn.com
Robin Deyo, Executive Vice President
Boca Raton, Florida
Toll Free: 1-561-314-3212
Julie Keyser-Squires, APR