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HSMAI Needs Your Input to Establish Web Analytics Report Card

 "Understanding How Hoteliers Use and Benefit from Website Analytics" Survey Establishes Benchmarks


Jacksonville, FL (July 20, 2011) HSMAI and VIZERGY have teamed up and want to hear from hoteliers in the survey “Understanding How Hoteliers Use and Benefit from Website Analytics.”  The survey data will help form benchmarks for the digital metrics your peers are keeping a close watch over and how they are taking action on those metrics, all to be released in a September best practices white paper.  The survey, which can be taken here, is available through Wednesday, July 27.  Survey respondents will be the first to receive the September white paper.
 
As hotel Internet marketing has become more complex - with more channels, emerging technology and the increase of user generated content - so have web analytics.  Tracking and monitoring the metrics that come from those channels, technology and content has become a time consuming challenge within itself.  How do you track?  How often do you review the data?  What data-driven decisions do you make that benefit your property?  Those are all questions to be addressed in the paper.
 
“Web analytics are a crucial foundation for growth.  Efficiently tracking and regularly reviewing different metrics allows hoteliers to make informed marketing decisions and grow their online business,” says VIZERGY COO Mike Murray.
 
“This survey will help us establish benchmarks and form effective best practices that hoteliers can use to fuel sales,” says HSMAI President & CEO Robert A. Gilbert.  “We’re confident the white paper will help break down this complex topic and be a true resource to all hoteliers.”
 
The web analytics survey and upcoming white paper come on the heels of the recently released and acclaimed HSMAI and VIZERGY paper “Engaging Online Travel Shoppers through Integrated Marketing.”  This white paper discusses the complexity of travel shoppers’ purchase processes and how vital all channels of integrated marketing are to hotels.  The September web analytics white paper will touch on the tracking and monitoring of each of those channels, including search marketing, website traffic, social, mobile and more.

About VIZERGY

VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry.  VIZERGY offers complete web presence management, including website design, mobile design, Internet marketing, search marketing, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel.  Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.

For more information on VIZERGY and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com.  Join us on Facebook and Twitter.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth.  The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Management Strategy Conference.  HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.  Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.



Contact:

William Bellis
Marketing Manager
William.b@vizergy.com
904-389-1130 ext. 171
www.vizergy.com

 

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