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Starwood Opens New Sheraton Flagship with the Newly Renovated
379-room Sheraton Stamford Hotel Owned by a RockBridge
Partners and Davidson Hotels Joint Venture


WHITE PLAINS, N.Y.--July 12, 2011--Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its iconic Sheraton brand has opened a new flagship hotel in Stamford, Connecticut. Sheraton Stamford Hotel features all the brand’s signature offerings including its new Sweet Sleeper bedding, Club Lounge, Link@Sheraton(R) experienced with Microsoft(R), Link Café and Sheraton Fitness programmed by Core Performance. The hotel boasts an ideal downtown location, proximate to shopping, restaurants and the train station, providing a short trip to New York City.

The Sheraton Stamford Hotel is one of more than 60 new hotels and over 20,000 rooms the company expects to be added to the Sheraton portfolio over the next three years as part of a multi-year strategic expansion plan.

“We are excited to welcome travelers to Sheraton Stamford Hotel, just months before Starwood moves into to its new global headquarters in this bustling New York satellite city,” said Hoyt Harper, Senior Vice President, Sheraton Hotels & Resorts. “Sheraton Stamford Hotel represents the new look of Sheraton, showcasing all the brand’s signature amenities that were a focal point of our recent $6 billion revitalization effort.”

Owned by a joint venture between RockBridge Partners, an affiliate of RockBridge Capital, LLC, and affiliates of Davidson Hotels & Resorts, Sheraton Stamford Hotel underwent an extensive, multi-million dollar renovation in recent months, resulting in a full makeover to the lobby, restaurant and an upgrade to all guestrooms in order to meet the new Sheraton brand standards.

“We are delighted to partner with Starwood on this conversion project,” said John Belden, President and CEO, Davidson Hotels & Resorts. “The hotel boasts a great location and as a Sheraton, offers a number of competitive advantages and signature brand offerings that will enhance the guest experience. With 13,000 square feet of upgraded, state-of-the-art, special event and corporate meeting space, we’re the ideal meeting and convention hotel.”

Sheraton Stamford Hotel’s 379 guestrooms all feature an oversized work desk, custom-designed ergonomic chair, high-speed Internet, 37 inch flat screen television, MP3 home docking station and the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria.

Ideal for meetings and social functions of all sizes, Sheraton Stamford Hotel offers 13,000 square feet of state-of-the-art meeting facilities equipped with the latest in meetings technology. Guests will enjoy casual American fare at 700 On Main, the hotel’s full service restaurant and lounge. Additional facilities include an indoor pool and fully equipped gym featuring the brand’s revolutionary new health and fitness program, Sheraton Fitness, Programmed by Core Performance, designed exclusively for Sheraton guests through its partner Core Performance.

Sheraton Stamford Hotel boasts a prime downtown location at 700 Main Street, just a few blocks from Stamford’s revitalized Harbor Point area where Starwood Hotels will open its new global headquarters in early 2012. The hotel is walking distance from the shops and restaurants in the recently opened Plaza at Stamford Town Center, the University of Connecticut Stamford campus and the headquarters of numerous major corporations and fortune 500 businesses. For more information please visit. www.sheratonstamford.com

Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands stronger than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs - signaling that guests are taking notice and rediscovering the new Sheraton.

Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

About RockBridge Capital
RockBridge Partners was formed as the equity platform of RockBridge Capital, LLC. RockBridge provides capital to the hospitality industry through its Hospitality Funds and focuses on both debt and equity investments. The principals of RockBridge have formed and managed eight investment funds totaling nearly $1 billion, across multiple platforms with both institutional and private investors. Focused on creating value for their hotel operating partners, RockBridge invests first mortgage, mezzanine, and equity capital in hotels throughout the U.S. Since 1992, RockBridge has invested in over 300 assets nationwide with aggregate transaction capitalization of nearly $5 billion. For additional information about RockBridge, visit www.rockbridgecapital.com .

About Davidson Hotels & Resorts
Headquartered in Memphis, Tenn., Davidson Hotels & Resorts is an award-winning, full-service hotel management company that provides management, development/renovation, acquisition, consulting and accounting expertise for the hospitality industry. The company’s portfolio encompasses 47 upscale, full-service independent and branded hotels with more than 13,300 rooms across the United States. Additional information on Davidson may be found at the company’s Web site, www.davidsonhotels.com.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.


Contact:

Starwood Hotels & Resorts Worldwide, Inc.
Media:
Nadeen Ayala, 914-640-8259
nadeen.ayala@starwoodhotels.com



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Davidson Hotel Company Selected to Manage the 278-room Hilton Garden Inn San Francisco/Oakland Bay Bridge / January 2011

Davidson Hotel Company Names Joel C. Darr, General Manager, and Adam S. Leon, Director of Sales For B Ocean Fort Lauderdale in Florida / January 2011

Davidson Hotel Company Names Colman Conneely General Manager Of Marriott Teaneck at Glenpointe Hotel, Teaneck New Jersey / December 2010

RockBridge Capital and Davidson Hotel Company, Through a Joint Venture, to Open 379-room Sheraton Stamford Hotel, Stamford, Connecticut / November 2010
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