News for the Hospitality Executive
Social Media Firm Specializing in Hospitality Opens in Atlanta
ATLANTA – July 25, 2011 – Pipeline Social Media Solutions, LLC (Pipeline), announced today the official launch of the firm specializing in social media marketing for the hospitality industry. Headquartered in the Atlanta metro area, Pipeline was created in collaboration with H. Keith Thompson and Brad H. Sinclair, principals of Hotel Assets Group, LLC. The firm will be under the direction and leadership of Trey Sheneman, Leslie Wilkins, and Josh Stockdale, the founding principals.
Pipeline was founded around the belief that hiring a company to professionally manage a hotel’s online presence is pivotal to a hotel’s reputation in a changing marketplace. “Most hotels have not formed a social media marketing program and many hotels do not even have an active Facebook and Twitter profile, let alone a user-friendly blog for hotel guests,” says Trey Sheneman, executive director of client relations.
Pipeline believes that social media platforms such as Facebook and Twitter are where people will go for real-time advice for travel. Over fifty percent of all hotel bookings are made online and this percentage will continue to rise. Sheneman states, “It is important that hotel owners hire social media professionals to not only create, but also manage their reputation on these popular platforms rather than delegating the tasks to staff who have other responsibilities.”
“The key to profitable search engine optimization (SEO) is the constant push out of quality content from a blog,” says Leslie Wilkins, executive director of content. “The SEO benefits of a regularly updated blog will bring more people to a site via search engines, and the blog will serve as a virtual concierge encouraging them to come back to stay at a hotel again and again.” Pipeline hotel blogs feature information highlighting local events, attractions, restaurants unique to the area, hotel specials, and guest testimonials, among others. Josh Stockdale, executive director of design, concludes that “The user-friendly aspect of the hotel blog and the sense of community that the interactivity invokes will give hotel guests an experience that will resonate further than a traditional, static hotel website.”
Pipeline designs and manages the entire social media image for hotels including a fully functional website featuring a custom blog, Facebook fan page and Twitter profile that are all updated on a weekly basis. Pipeline can be reached at (678) 814-4601 and found online at www.PipelineSMS.com.
Pipeline / Pipeline Social Media Solutions, LLC
Office: (678) 814-4601
Fax: (678) 814-4607