News for the Hospitality Executive
Lauren Sells Walker Named as the Director of Catering at the
ROANOKE, VA. (July 12, 2011) — In demonstrating its dedication as one of the finest southwest Virginia wedding and meeting destinations, The Hotel Roanoke & Conference Center, a Doubletree by Hilton Hotel, has named Lauren Sells Walker the director of catering at the historic property.
Walker will lead and oversee all facets of the catering department and its professional staff, overseeing the 63,000 square feet of conference space the historic property offers. In this vital role, she will be responsible for maintaining existing catering accounts as well as actively soliciting new business; implement a successful solicitation strategy to targeted guests in order to meet and/or exceed revenue goals and direct and manage group sales activities to maximize revenue potential, while foster relationships with meeting planners, corporate contacts, as well as contacts within the local social markets in order to meet and exceed revenue goals.
“Lauren has demonstrated an impressive ability to build, maintain and manage large-scale catering operations at high-profile properties in our area” said Gary Walton, general manager at The Hotel Roanoke & Conference Center. “Our clients and guests will be immersed in first-class service, a knowledgeable staff and inspired culinary creations with Lauren as the director. We are excited to have her as part of our team.”
Walker joins the hotel after serving as a wedding and social event manager at The Greenbrier in White Sulphur Springs, West Virginia. In her previous role, she was responsible for negotiating contracts, generating proposals, managing budgets and strategies, and for managing an average of 50 weddings and events per year. Her career has also included roles in weddings and social events at The Homestead and Center in the Square.
ABOUT THE HOTEL ROANOKE & CONFERENCE CENTER
Designated as a National Historic Landmark, the Hotel Roanoke & Conference Center has 331 luxuriously appointed guestrooms and a 63,000-square-foot, high-tech conference center. It is a joint project of Hotel Roanoke LLC, the City of Roanoke and Virginia Tech and is managed as a Doubletree by Hilton Hotel by the Hilton Hotels Corporation.
The Hotel Roanoke and Conference Center
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