Hotel Online
News for the Hospitality Executive


advertisement


Hilton's "Stay Hilton, Go Everywhere" Campaign Includes
New iAd Taking iPhone, iPad and iPod Touch Users
on Virtual Vacations


MCLEAN, Va. - Hilton Hotels & Resorts has today launched the hospitality industry's first iAd as an extension of its "Stay Hilton, Go Everywhere" global multi-channel campaign.  iAd is Apple's mobile advertising network, reaching millions of iPhone, iPad and iPod touch users right in their favorite apps.  iAd campaigns combine the storytelling power of TV with the engagement of digital, so that users tap them knowing they'll be entering a unique, immersive ad with a variety of rich interactive experiences.

The highly-interactive "Stay Hilton, Go Anywhere" iAd takes users in the U.S. and U.K. on virtual vacations at Hilton properties around the world, including: Egypt's Nile River, the canals of Venice and the white sands of Puerto Rico.  A compass rose on the bottom of the screen points toward a country name accompanied by a beautiful image, with other destinations moving into view as the user moves their device or themselves to the left or right, making the iAd the first to use the built-in, three-axis gyroscope of iPhone and iPad as the core navigational element of the ad.

"We continue to leverage the latest technologies to share the Hilton story with today's tech-savvy travelers," said Dave Horton, global head, Hilton Hotels & Resorts.  "This iAd reflects the entrepreneurial spirit of our brand as one that ventures beyond the norm to ensure it stays as relevant today as when it was first created."

A total of nine signature Hilton Hotels & Resorts properties around the world - from Egypt and India to the Seychelles and Mexico - can be explored in the iAd via inspired visual imagery and interactive features including Twitter and e-mail integration and downloadable wallpaper.  The result is a lively, engaging user experience that surprises, entertains and creates new vacation dreams.

The "Stay Hilton, Go Everywhere" iAd may be viewed at www.youtube.com/hilton.  Learn more about the "Stay Hilton, Go Everywhere" campaign at www.hilton.com/goeverywhere or download images at www.hiltonglobalmediacenter.com.

About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 540 hotels in 78 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at www.hiltonglobalmediacenter.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltononline, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travellers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and 615,000 rooms in 84 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

For more information about the company, visit www.hiltonworldwide.com.
.
Contact:

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

Niki Jensen
Murphy O'Brien (for Hilton)
+ 1 310 435 5410
njensen@murphyobrien.com


.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

 
Also See: Hilton Hotels & Resorts Launches Hilton Huanying, a Tailored Experience for Chinese Travelers / July 2011

Hilton Worldwide Signs Agreement with Nehru Place Hotels Ltd, an Eros Group Company, to Manage 218-room Landmark Property in South Delhi, India to be Rebranded as Eros Hotel - Managed by Hilton / July 2011

Hilton Worldwide Set to Triple Presence in Saudi Arabia and Hire 9,000 Team Members to Support Growth; Company Signs Six New Hotels as Part of the Jabal Omar Development in Makkah / July 2011

Hilton Worldwide To Develop 350-room Hilton Yuxi Fuxian Lake Resort in Yuxi, Yunnan, China, in a Management Agreement with Yunnan Chengjiang Great Eagle Resort Co / July 2011

Hilton Hotels & Resorts Opens Hilton Bodrum Turkbuku Resort & Spa in South Western Turkey / June 2011

Hilton Hotels & Resorts Opens 187-room Hilton Malabo in Equatorial Guinea, Marking Hilton's Entrance into its 78th Country / June 2011

Hilton Worldwide Names Haitham Matter As Regional Vice President of Sales for Middle East & Africa, Eastern Europe, Turkey & Russia / May 2011

Kristin Campbell Joins Hilton Worldwide as Executive Vice President and General Counsel / May 2011

Hilton Worldwide Names Anne Marie Chua as Director, Corporate Communications, Asia Pacific / May 2011

Hilton Worldwide and Eros Group Sign Management Agreement for Two Hotels in India, the 173-room Hilton New Delhi Mayur Vihar and 196-room DoubleTree by Hilton New Delhi Mayur Vihar, Tripling Hilton's Presence in India / April 2011

Hilton Worldwide Opens First DoubleTree by Hilton in the United Arab Emirates with 126-key DoubleTree by Hilton Ras Al Khaimah / April 2011

Hilton Worldwide Opens First DoubleTree by Hilton in the Middle East with 172-room DoubleTree by Hilton Aqaba in Aqaba, Jordan / April 2011

DoubleTree by Hilton Opens 214-room DoubleTree by Hilton London–West End Operated by Southhampton Row Hotel LLP and Managed by Crimson Hotel Group / March 2011

Hilton Worldwide Signs Franchise Agreement with Tehelne Pole a.s. for New-Build 120-room DoubleTree by Hilton Bratislava in Slovakia’s Capital City, Bratislava / February 2011

Hilton Worldwide Signs Two Management Agreements with China’s Zhejiang Jiacheng Holding Group for Conversion Project 137-room Hilton Garden Inn Shaoxing and New-Build 296-room DoubleTree by Hilton, Shaoxing County / February 2011

Hilton Worldwide Appointed by TCC Land Group to Manage Two Properties in Bangkok, Thailand; a New Build 287-room Hilton Hotels & Resorts Hotel and a Conversion/Rebrand as a 182-room DoubleTree by Hilton Hotel / February 2011

Hilton Hotels & Resorts Enters Manhattan's Fashion District with the Reflagging of 280-room Fashion 26 as Hilton New York Fashion District / February 2011

Hilton Worldwide Signs Management Agreement With Bin Otaiba Investment Group for the 259-Room Hilton Sharjah, a Conversion Property in the UAE, Scheduled To Open Q4 2011 / February 2011

Hilton Worldwide Signs Management Agreement with Silhouette Island Resort Limited for 111-villa Hilton Seychelles LaBriz Resort & Spa, a Conversion Property, Schedueld to Open March 2011 / December 2010

London & Regional Partners Limited Opens the 177-room Doubletree by Hilton, Novosibirsk Russia; A Strategic Development Alliance with Hilton Worldwide Expects to Add 25 Hilton Branded Hotels Across Russia / October 2010
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.